A growing number of consumer packaged goods are now embracing the use of musical packages to encourage interactivity and connect with a consumer's broader lifestyle preferences.
Brands like Bacardi and Champagne Lanson have both rolled out boxes that double as speakers when a smartphone is connected. The NFC-enabled Miller Alcohol Free bottles and Quinteassential tea boxes use tech to instantly connect consumers to songs. To emphasize how its candy bar offers remixed flavors, Hershey's created packaging for its TAKE5 confection that releases beats.
Whether the packaging instantly shares a song, doubles as a speaker, grants access to a music festival, or encourages consumers to take on the role of a musician themselves, an enjoyable and uplifting experience is offered through music.
15 Interactive Musical Packages
From Speaker-Embedded Bottles to Bottle-Top Cork Speakers:
Laura McQuarrie — Nov 3, 2017 — Marketing
15
Ready-to-Use Speaker Packages
Sonos' Premium Speaker Packaging Enables Quick Listening
14
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
13
Lyric-Transmitting Beer Cups
The Brahma Valley Music Festival Featured Helpful 'Copokê' Glasses
12
Speaker-Embedded Bottles
The 'Re-Fuel' Speaker Bottle Offers Hydration and Tunes on Demand
11
Boombox Bottle Packaging
Bacardi's Rum Bottle Packaging Doubles as a 'Real Music Speaker'
10
Smartphone Speaker Champagne Packaging
The Champagne Lanson Music Box Packaging Amplifies Tunes
9
Musical Tea Packaging
These Boxes Have a Music Code for Users to Listen to While Brewing Tea
8
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
7
Musical Champagne Packages
The Champagne Lanson Music Gift Box Can Be Creatively Repurposed
6
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
5
Beverage Bottle Wristbands
Coca-Cola's Festival Bottle Features a Label with a Detachable Band
4
Bottle-Top Cork Speakers
'Cork' Upcycles Used Bottles into Cool Speakers
3
Musical Lipstick Campaign Collaborations
Spotify and Pat Mcgrath Have Partnered in 'So Obsessed'
2
Accordion Box Sets
Weird Al's Squeeze Box Covers the Comedians Entire Musical Career
1
Musical Spring-Themed Magazines
The New Yorkers Latest Cover Features a "Soundtrack to Spring"
Related Ideas
Modular Audio Immersion Speakers
The Conceptual 'TakeOut' Speaker Has Removable Sub-Speakers
Mood-Powered Smartphone Speakers
The Conceptual 'MIX:X' Speaker by Junyoung Lee is Intelligent
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Futuristic Five-in-One Speakers
Sound Stack is the Epitome of a Multi-Functional Bluetooth Speaker
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Aesthetically Pleasing CD Players
This Incredibly Modern CD Player Redefines How We Listen to CDs
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Retro Smartphone Music Systems
The Conceptual 'RE:PLAY' Smartphone Music Player is Nostalgic
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Retro Transparent Cassette Players
NINM Lab Unveils the Nostalgic It's Real Cassette Player
Celebratory Audio Lollipops
TastySounds' AudioLollipop Plays Happy Birthday via Bone Conduction
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Tubular Note-Shaped Speakers
The Conceptual 'Mark' Premium Audio Device is Simple and Intuitive
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Portable Eco-Friendly Speakers
The House of Marley Get Together Mini Offers 10-Hours of Use
Basket-Resembling Premium Speakers
Bang & Olufsen Design the New Beosound A5 Speaker
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Hip Hop-Celerbating Margarita Kits
Grand Marnier Teams Up with Teezo Touchdown and UNWRP
BYO Bottle Drink Stations
The Refilled Refiller Stations Eliminate Single-Use Packaging
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
90s-Inspired Music Players
Bang & Olufsen Release the Vintage Beosound 9000 CD Player
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Adaptable Kitchen Speaker Units
The Conceptual 'CHORD' Kitchen Speaker is Transformative
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Premium Concept CD Players
Anthony Chupp Imagines a Quality CD Player in a Modern Look
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Nostalgic Streaming Speakers
The Tivoli SongBook and SongBook MAX Offer Up to 10-Hours of Use
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Future-Proof Luxurious Portable Speakers
Bang & Olufsen Debut the Beosound A5 Portable Speaker
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Combination Modular Bottles
The Berry Bottle is an All-in-One Modular Bottle for Any Adventure
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Bottled Popcorn Kits
Popcorn Kitchen's Kits are Giftable, Flavorful and Decadent
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Phone Charger-Infused Speakers
B&O Releases Its Beosound A5 Speaker with a Built-In Phone Charger
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Retro Comprehensive Versatile Speaker
Samsung Presents a Look at the Multifunctional Music Frame
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Noise-Canceling Drink Packs
Capri Sun Created Special Juice Packs to Give Parents Peace
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Light Show Party Speakers
The JBL PartyBox Ultimate Has Dolby Atmos and More
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Recycled Plastic Portable Speakers
Gomi Releases Bluetooth Speakers Made of Recycled Plastic Waste
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Wine Bottle-Resembling Speakers
Vincent Chan Designs the Retro Dream Echo Bluetooth Speaker
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Ready-to-Drink Letterbox Cocktails
NIO Cocktails are Ready for Shipping and Sipping
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
AI-Powered Portable Speakers
The 'VBox' Boombox Utilizes ChatGPT to Help with Musical Exploration
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Seasonal Popcorn Bottle Kits
These New Popcorn Kitchen Popcorn Kits are Ready for the Holidays
Music-Playing Photo Frames
Samsung's Music Frame Blends Seamlessly into the Home
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Dynamic Curved Bottle Openers
Leemok Studio Designs the SImplistic Dancing Opener
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Bluetooth Karaoke Setups
Inbase Debuts an Immersive 'Boom Box' Bluetooth Speaker and Karaoke Mic
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Musical Playlist Time Capsules
Spotify Launches Playlist in a Bottle to Open at a Later Time
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Five-Year Manufacturing Agreements
Flow Beverage Corp. Partners with BeatBox Beverages
Shelf-Ready Cocktail Packaging
BuzzBallz Cocktails is Introducing 12 Packs for the Summer
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Bag-In-Box Mezcals
Quiquiriqui's Mezcal Bag-In-Box Contains Five Liters of Espadin Mezcal
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Recycled Records Campaigns
Coca-Cola, Mark Ronson and Madlib to Launch 'Recycled Records'
Alcohol-Infused Ice Cream Pouches
Lotte's Coolish Debuts New Frozen Cocktail Pouches
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Musical City-Inspired Speakers
The Klipsch Music City Series Features Three Models
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Child-Resistant PET Bottles
Berry Launches Child-Resistant PET Bottles for Pharmaceutical Use
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Glass Spirit Bottles
Halewood Artisanal Spirits Debuts New Packaging and the 'Lemon Citron Spirit'
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle
Juxtaposing Modern Streaming Speakers
Tivoli Audio Brings Life Back to the Songbook with Remakes
Sustainable Inclusive Bottles
The Monchique Natura Champions Sustainability and Social Inclusion