With mental disorders like depression, attention deficit disorder and obsessive compulsive disorder occupying a prominent position in modern scientific research, mental illness awareness campaigns have become a staple of contemporary activism advertising. These campaigns range from photography series to pop-cup bakeries, making each of them incredibly memorable -- a fantastic technique for activist ads.
One particularly innovative campaign is a bakery by Miss Cakehead that will be popping up in London within the next year to promote depression awareness. Every cake sold in this bakery will be gray in color, highlighting the inner feelings of those suffering from depression. A large portion of the shop's profits will be going to organizations dedicated to depression research, making it both a delicious and charitable undertaking.
A second mental illness awareness campaign is that of a photographer who photographed an old, abandoned mental asylum, highlighting the poor living conditions of the space. This photo series warns against prejudice towards those suffering from various mental disorders, making a clear statement against institutionalization.
Each of these incredible mental health awareness campaigns brings something new to the movement towards acceptance of mental disorders. With these fantastically creative products, photographs and advertisements, mental health awareness has become more appreciated than ever.
44 Mental Illness Awareness Campaigns
44
Depression-Oriented Photography
Christian Hopkins’ Images Reflect His Battles with Mental Is
43
Personality Disorder Photography
The Daniel Regan typeB Series Explores Mental Health Issues
42
Self-Destruction Photography
The Despair by Daniel Grizelj Series Sheds Light on Depression
41
Disorder-Inspired Book Sculptures
Thomas Wightman's Book Sculpture Art Touches on Tough Topics
40
Eerie Abandoned Asylum Photography
David Maisel's Library of Dust Series Shows Haunting Hospitals
39
Drunkard-Inspired Sculptures
The L'ivrogne by Gilles Barbier is Soberingly Cartoonish
38
Mental Health Mood Walls
The 'Not Myself Today' Campaign Inspires a Simple Act
37
Lonely Housewives
Tamar Levine Portrays Depressing Domestic Life
36
Depressingly Honest Office Captures
These Office Photos are Cubicle Sympathizers
35
Happy Face Hour-Counters
Moody Watches Turn Mental Health into the Topic of the Minute
34
Duplicitous Depression Ads
Ads from Samaritans of Singapore Change Meaning When Flipped
33
Green Wall Abodes
This Living Structure by Samyn and Partners is Literally Covered in Plant Life
32
OCD-Enabling Workspaces
This Neat and Tidy Desk by I-Han Chen’s is OCD-Inspired
31
Depression-Fighting Magazines
The Marie Claire Australia 'Shine A Light' Campaign
30
Color Coded Homes
Rainbow Bookshelf
29
Modern Depression Depictions
The Ashley Lebedev Dustbowl is a Historical Treasure from the Attic
28
Capsular Breathing Bars
The Chlorella Oxygen Bar Gives the Public a Dense Dose of Fresh Air
27
Mood-Boosting Portable Lighting
This Ultra Bright Sun Globe Light is a Depression-Curing Device
26
Critical Wall Treatments
The Adam Parker Smith Installation Takes on Societal Issues
25
Color Coded Chopping Boards
For OCD Chefs
24
Depressed Dog Portraits
Martin Usborne's 'Nice to Meet You' Series Shows Sad Dogs
23
Depression Awareness Bakeries
The Depressed Cake Shop Sells Gray Cakes for Mental Health Charities
22
Emotion-Monitoring Accessories
The W/ME Wristband Aims to Keep You Balanced
21
Mood-Altering Apps
MoodAgent is an App Based on Mood Music
20
Artistic Mental Health Signs
Musings for Mental Health by ‘The Ghost' of We Kill You
19
Hilariously Haunting PSAs
This New Zealand Transport Agency Ad Uses Humour for Outreach
18
Ballooning Oppression Portraits
Janaina Tschape Captures Surreal Pictures of Isolated Women
17
Doll-Headed Ads
The Mental Health Foundation Campaign is Creative and Surreal
16
Obsessive Compulsive Cutting Boards
The OCD Chef is for Detail-Oriented Chopping and Dicing
15
Drug-Free Depression Therapy
Cranial Stimulator by Fisher Wallace Also Cures Insomnia & Anxiety
14
Robot Psychologist
MindMentor The Future Of Mental Healthcare
13
Wacky Well-Being Ads
The Dare ‘Time to Change' Commercial Sheds Light on Mental Health
12
Brain-Illuminating Earphones
The VALKEE Bright Light Headset Fights Seasonal Depression
11
Self-Abhorrence Art
Raphael Vincezi Creates Images Using Discouraging Words
10
Disorder-Awareness Depictions
Daniel Stolle’s Images Attempt to Bring Depression Awareness
9
Expressively Emotional Figurines
Mitsy of ArtMind Creates 99 Feelings Out of Ceramic Sculptures
8
Computer Program Therapy
The SimSensei Microsoft Kinect Sensor Program Monitors Feelings
7
Morbid Graveyard Celebrity Editorials
Kid Cudi is Reborn in the Complex February March 2013 Cover
6
Studied Academic Artwork
The Laura Javier The Elements of Happinness Posters are Scholastic
5
Depression-Detecting Applications
The EI Technologies Xpression Tool Monitors Moods
4
Depression-Alleviating Headgear
The Brainsway Helmet Uses Magnetic Stimulation to Treat Disorder
3
OCD-Reducing Brain Pacemakers
Researchers Have Found Ways to Reduce OCD with Brain Stimulation
2
Therapy Trend Report
Address the Significance of Trailblazing Treatments
1
Organizational Obsession Furniture
Folder Tables For Neat Freaks and Compulsive Planners
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Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Conversation Starter Crisps
Beavertown's Spicy Cheese Chips Support Talking About Mental Health
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Healthful Mood Journal Apps
The 'Mentalio' App Supports Users with Stress, Anxiety and More
Relaxing Weighted Pillows
Quiet Mind is a New Wellness is a New Wellness Brand
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Edible PSA Cookies
DiagnostiCookies Educate People on the Signs of Melanoma
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Mindful Styling Campaigns
Style Consciously by Chatters Promotes Making Mindful Choices
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
AI-Generated Cancer Exhibitions
Gallery of Hope Uses AI to Picture Patients' Future Memories
Motivating Journaling Apps
MindUp Encourages Users to Maintain a Daily Mindfulness Habit
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
Mushroom-Enhanced Coffee Collections
Wunderground Boasts a Slew of Functional Mushroom Coffees
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Timeless Romantic Apparel
Grey Bandit Offers an Array of Summer-Ready Apparel
Women-Celebrating Cannabis Brands
Gotham Welcomes Angel Therapy Cannabis to Its Roaster
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Purpose-Driven Popcorn Snacks
Gourmet Popcorn is on a Mission to Create Jobs
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Employee Wellness Platforms
Scotch & Soda Launches a New Mental Health Platform for Employees
Mental Wellness Workplace Campaign
The NYSIF Aims to Raise Awareness of Mental Wellness
Connection-Focused Health Apps
'Circles' Safely Connects People Struggling with Mental Health
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Folklore-Inspired Mental Health Shoes
TOMS Kicks Off 2023 Artist Series With Stephanie Mercado
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Awareness-Raising Rolling Trays
Hemper and 40 Tons Raise Awareness for Incarcerated Individuals
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Memory-Based Virtual Museums
The Museum of Memories Raises Dementia Awareness
Chocolatier Fundraising Programs
Purdys Chocolatier is Helping Canadians Support a Good Cause
Mental Health Postcard Platforms
BTS Partners with UNICEF to Launch a New Mental Health Initiative
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
AI-Based Experiential Campaigns
#KnowtheSigns Uses AI to Raise Awareness on World Diabetes Day
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Insightful Self-Care Journals
Journalise Journals Provide Guided Mental Health Exercises
Mental Health Campaigns
CAMH Wants to Ensure No One is Left Behind with Its New Campaign
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Mental Wellness Dietary Supplements
These New GNC Preventive Nutrition Products are Supportive
Medicine-Inspired Artful Shows
Beverly Fishman Presents the Something for the Pain Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
2SLGBTQI Demetia Awareness Campaigns
'Help Us Remain' Emphasizes the Need for Dementia Support
Heartwarming Social Good Ads
RMHC Debuted the 'Moments That Count' Campaign
Inclusive Workplace Handbooks
The Northern Ireland Civil Service Debuts a Neurodiversity Handbook
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Online Mental Health Resources
'Cerebral' Offers an Online Safe Space for Therapy and Psychiatry
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Festive Gingerbread-Themed Cookies
Insomnia Cookies Unveils its Festive 'Jinglebread' Collection
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Gamer Wellness Initiatives
Riot Games Taps Take This for an Esports Mental Health Initiative
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Esports Mental Health Initatives
UKETC's Teams Unite with Play Aid for a Mental Health Initiative
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Esports Wellness Courses
Entain Foundation U.S. Introduces a New Esports Mental Wellness Campaign
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Breast Cancer Awareness Coffees
Blenz Coffee Hosted a Charitable Donation Campaign
Sibling Caregiver Campagins
CDSS Launches 'Care Instructions' Campaign
Safe Mental Health Spaces
Suniel Shetty Launches a Mental Health App with 24/7 Access to Therapy
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Crisis Response Services
Charity Launches a Free Community Crisis Response Service for Tragedies