The Marie Claire Australia 'Shine A Light' campaign is an online and print initiative launched by the women's fashion magazine to shed light on the issue of depression and mental illness among women.
"Women are twice as likely as men to experience depression but worries about judgement often keep them from speaking out," says Jackie Frank, the editor and publisher of Marie Claire Australia. "It’s crucial that Australian attitudes towards mental health change." Since depression is still seen primarily as a weakness, the publication hopes to end that stigma with the Marie Claire Australia 'Shine A Light' campaign.
In addition to the online portion, which includes a virtual forum for women to come together in support of the cause, the campaign includes a print feature, appearing in the January 2012 issue of Marie Claire (with Cameron Diaz on the cover). It features celebrities like Asher Keddie, Ricki-Lee Coulter, Charlotte Dawson, Samantha Armytage and Jessica Rowe, among others, sharing their own stories of depression.
More Stats +/-
Submerged Suicidal Shoots
Fierce Female Pinups
Elegant Dominating Editorials
Sunset Cruise Spreads
Bold Biker-Chic Editorials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.