It sounds like Mary Delgado, the winner of The Bachelor, enjoys her booze a little too much. She was arrested for public intoxication.
It seems with all the marketing that goes into alcohol, from hip packaging, to engaging advertising campaigns, people are more attracted to alcohol than ever. Add to the mix that celebrities glamorize clubbing and make public intoxication look OK, and it’s no wonder pseudo celebs like Mary Delgado have joined the mug shot mavens.
Factor in tough economic times, and it won’t really be all that surprising if binge drinking increases in the new year.
With that said, the slideshow below highlights some of the most creative, interesting and shocking drinking trends of the year.
46 Ways Alcohol Is Being Glamorized
42
Gold Flake Champagne
Gold-Cuvée With 23K Gold
41
Bong Vodka
40
Luxury Liquor Secrets
Gold Flakes Vodka Has the Midas Touch
39
Glittering Vodka Jackets
Absolut Masquerade
38
Diamond Filtered Vodka
£540,000 A Bottle
37
Wacky Wine Labels
10 Bizarre Brands You Won't Forget
36
24K Gold Vodka Bottle
Donald Trump Vodka at Moscow Millionaire's Fair
35
Drinking Shoes
Walk With Your Vodka
34
Sparkling Vodka
The Champagne of Vodkas
33
Roberto Cavalli Vodka
32
Art in a Bottle
Drink Your Way to Bigger Art Collection with 1800 Tequila
31
Dancing in Tubes
"The Set" Club in Miami Beach
30
Champagne in a Can
Rich Prosecco By Paris Hilton
29
Champagne Beer
Adding Glitz & Glam To Your Beer
28
Wine Cellars On Wheels
Chateaux Mini
27
Breaking The Rules Of Design
Vertikal Vodka's Neckless Bottle
26
Beer for the Health Conscious
Jessica Simpson for Stampede Light Beer
25
Europe's Longest Champagne Bar
Bubbly London Train Station
24
Inverted Champagne Set
Viktor & Rolf Design + Piper Heidsieck
23
Stiletto Vodka
Chocolate, Mint & Vanilla
22
$11,000 Champagne
A Dom Expensive Luxury
21
Lambskin and Gold Champagne Bottles
Moet & Chandon ‘Midnight Gold'
20
Political Branding
Palin Syrah Wine
19
DIY Vodka Lamp
Fun With Empties
18
Bullet-Shaped Bottles
Bollinger Bond 007 Champagne
17
Branded Vodka for Movie Promos
Crystal Head Fuels Ghostbusters III Rumors
16
Beer Bottle Labels As Art
Becks Canvas
15
Innovative Beer Flavours
Warsteiner Chili con Lemon
14
Interactive Virtual Beer
The iPint for iPhones
13
Eco-Luxury Alcohol
360 Vodka
12
Organic Alaskan Vodka
Permafrost Capitalizes on Sarah Palin Mania
11
Hangover-Free Liquor
Pincer Milk Thistle & Elderflower Vodka
10
$6,485 Bottle of Champagne
Limited Edition Perrier-Jouet (Update)
9
Mechanic Inspired Oils & Spirits
Anthony's Mini Garage Winery
8
Eco Friendly Single Serve Wine Bottles
Volute Wine
7
Canned Wine Cross-Branding
Monde Vineyard Vino on Japan Rail East
6
Energy Enhanced Vodka
The New Vodka & Red Bull
5
Vincent Van Gogh Vodka
4
Recession-Fighting Beer
Howe Sound "Bailout Bitter" Ale
3
Bubble Wrap Bottle Skins
The Wineskin
2
Sheepskin Champagne Glove
DollyPop by Dirk Wynants
1
Politician-Inspired Beers
The Obamanator Brew
Related Ideas
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Multi-Sensory Tequila Tastings
Tequila Don Julio Debuts 'Por Amor' an Immersive Tasting Experience
Branded Holiday Cocktails
Bacardi Launches New Signature Cocktail Recipes for the Festive Season
Classic Cocktail Expansions
Rancho La Gloria Introduces a New Line of Classic Cocktails
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Boozy Boba Pearls
Alcoholic Popping Boba is Pre-Portioned and Specially Crafted for Cocktails
Après-Ski–themed Vodka Launch Parties
Holiday Vodka Makes Its Entry into the New York Market
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Limited-Edition Water Kegs
Liquid Death X Kylie Kelce Give Hydration a Hardcore Upgrade
Collaborative Cosmo Experiences
Absolut x Paris Hilton Present the 'Absolut House of Cosmo'
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Tennis Star Tequila Experiences
Maestro Dobel Tequila x Aryna Sabalenka Partner for a New Campaign
Rapidly Expanding Tequilla Brands
Alma Del Jaguar is Enjoying Strong Success in the US Market
Sleek Tequila Bottles
Leyenda 1925 Has Entered the Luxury Spirits Market with a Tequila Collection
Substance Use Narrative Shifts
The Missing Issue Offers a New Perspective on Celebrity Struggles
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Fashionable Tequila Accessories
Kendall Jenner's Tequila Brand Dropped 818 Minis for 8.18 Day
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Elevated Wine Waters
Executive Beverage Co. Debuts 'Boutique Wine Water' with Zero-Sugar 4.9% ABV
Glow-in-the-Dark Rum Bottles
Bacardí Launched a Limited-Edition Skeleton Bottle for Halloween
Tequila-Infused Body Scrubs
A Popular Cocktail Inspired FarmHouse Fresh's Blood Orange Glowrita
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Popsicle-Favored Alcoholic Drinks
Tilray Has a New Lineup of Popsicle-Branded Alcoholic Drinks
Exhilarating Cocktail Perfumes
An Energy Drink Cocktail Inspired iPiccirilli's Shocking Bull
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Celebrity-Backed Non-Alcoholic Beer Brands
Go Brewing Taps Actor and Spokesman Frank Zito
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Festival-Themed Cocktail Promotions
Kylie Jenner's Sprinter Vodka Soda Arrives at Coachella
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Soda Mocktail Sports Drinks
A Fizzy Drink Inspired Gatorade to Perfect Paige’s Favorite Flavor
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Immersive Tequila-Inspired Getaways
Cuervo x CheapCaribbean Launch 'Ultimate Margarita Season’
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Juicy Vodka Cocktails
Holla Spirits Launched Two Nostalgic, Flavor-Forward RTD Cocktails
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Humorous Tequila Campaigns
Gran Centenario Tequila Launches the 'Don't Be a Gringo' Campaign
Women-Focused Beer Expansions
Hurray's GIRL BEER Receives Funding for Expansion
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Elevated 20s-Inspired Cocktails
Hennessy Spotlights the Iconic Champs-ÉLysées Cocktail 2.0
High-Energy Spirits Festivals
MGM Resorts International Launches Drink Las Vegas
Deceptive Stout Glasses
Kahlúa's Schneaky Espresso Martini Glass is for Cocktail Lovers
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Pride Month-Focused Mixology Events
Ilegal Mezcal and wayOUT Launch the celebratingYOU Campaign
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Filmmaker-Backed Tequila Spots
Guillermo del Toro Stars in PATRÓN's 'The Perfect Pour'
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Spirited Songstress Campaigns
Johnnie Walker x Sabrina Carpenter Shares Whisky cocktails
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Wine Content Creator Programs
Aldi's Winefluencer Club Makes Wine Discovery Accessible and Fun
Rapper-Launched Tequila Brands
Megan Thee Stallion Recently Debuted Chicas Divertidas
Canned Shirley Temples
The Drinks Bureau Offers 'The Shirleys' in Two Unique Formats
Celebrity RTD Expansions
Cara Delevingne's Della Vite Launched Five Canned Spritz Varieties
Musician-Backed Tequila Expressions
Karol G and Casa Dragones Debut the Flavorful '200 Copas'
Tequila Distilling Stories Projects
Volcan de mi Tierra Debuts the Informative Distilling Stories
Elevated THC Drinkables
Mariona Specializes in Sophisticated Wine Alternatives
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Mixed-ABV Beer Packs
The Holiday Detox Pack Eases the Transition to Dry January
High-ABV Pickle Margaritas
BeatBox Beverages and Van Holten's Made a Big Papa Pickle Margarita
Mixology Evoked Campaigns
1800 Tequila x Handshake Speakeasy Partner for 'Obsessed with Taste'
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Collectible Whiskey Mule Cocktails
Gold Bar Whiskey & Joe Montana Launched a Double Gold Cocktail
High-Impact Beverage Business Platforms
HOTELEX Shanghai Debuts the Bar & Drinks Shanghai Division
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Travel-Size Jewelry Cleaners
Diamond Drunk Elevates Jewelry Care with 'The Travel Collection'
Whimsically Festive Menus
Betty Buzz/Betty Booze & Serendipity3 Debut Limited-Edition Holiday Menu
Canned Vodka Tea Cocktails
The Betty Booze Ready-to-Drink Cocktail Range Has Two Options
Celebrity-Backed Non-Alcoholic Lager-Style Brews
George Clooney and Other Launch Crazy Mountain
Expansive RTD Libation Lineups
The Mixed-Up Cocktail Co. Offers 11 Drinks to Choose From
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Non-Alcoholic Margarita Dispensers
Almave is Celebrating Cinco de Mayo with Work-Safe Margaritas
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
Road Safety Spirit Campaigns
The Captain of the Night Campaign Tackles Drunk Driving
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Music Event-Supporting Partnerships
BACARDÍ Rum Partners for the 2025 MTV Video Music Awards
Branded Cocktail Initiatives
ALB Vodka is Featured in Nobu's Grand Cordon Competition
Wine Window-Inspired Cocktail Campaigns
The Aperol Festive Spritz Window Offers Fresh Cocktails
Alcohol Intake Estimations
BAC Calculator By BACdrunk.com Estimates Blood Alcohol Content
Refreshing Vodka Soda Cocktails
ALB Vodka Showcases Its Ability to Adapt
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Island-Inspired Beverage Campaigns
Liquid Aloha Brings Kona Big Wave’s Island Vibes to Life
Actress-Starring Vodka Campaigns
Zoe Saldaña Stars in Grey Goose's 'The Latish Call'
Hospitality-Inspired Bourbon Collabs
Old Fitzgerald x Gail Simmons Present a Concierge Experience
Music Awards-Inspired Promotional Events
Johnnie Walker Hosted an Activation for the Grammys
Sparkling Soju Beverages
Hello Soju is Reintroducing Itself as the Ultimate Summer Beverage
Wrestling-Themed Co-Branded Alcoholic Beverages
WWE and Seagram's Escapes Spiked Partner
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Hospitality Drink Experiences
The West Hollywood Edition Serves Design-Inspired Cocktails
Cheerful Fizzy Cocktails
Just Call Me Shirley Reinvents a Nostalgic Drink for a New Generation
Pickle-Inspired Wines
Stella Rosa Presented Pickle Wine to Its Audience on April Fools' Day
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Female-Rapper-Approved Cocktail Creations
Chicas Divertidas Featured Cinco de Chicas Cocktails
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Denver-Backed Alcohol Alternatives
DioniLife is Launching Two Non-Alcoholic Spirits
Luxury Market-Focused Tequila Expansions
Chrome Horse Society Tequila and New York Empire Partner
Bourbon-Focused Multi-City Literary Tours
Mary Dowling Promotes Its Mother of Bourbon Novel
Cocktail-Focused Collaborative Events
El Mayor Tequila & Tales of the Cocktail Foundation Partner
Warm-Weather Cocktail Sets
el Jimador Spiked Bebidas Expands to Offer a Glass Bottle Format
DJ-Approved Beverage Campaigns
Knashi Taps Alina Noir for 'Perfect Anytime'
Bar-Strength Canned Cocktails
These Served Full-Strength Cocktails Have 14.9% ABV
Show-Inspired Alcohol Campaigns
Blake Lively X Dorota Reunite to Star in 'Sharing Good Tea' Spot
Tequila-Sponsored High-Profile Events
Tequila Don Julio Will Be Present at the Governors Ball
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Dry January Content Series
Seedlip Partners with Dorinda Medley for Dry January
Spanish-Style Micropubs
Licor 43's Tiny Taberna Serves the Viral Baby Beer Shot
Decadent Bloody Mary Festivals
The Bloody Mary Festival is Running in NYC on March 21st
Female Bartending Scholarships
Double Dutch Names Female Bartending Scholarship 2026 Winners
Celebrity-Led Tequila Releases
Gabriel Iglesias Launches the Pocho Fino Tequila Brand
Philanthropic Whiskey Campaigns
Misunderstood Whiskey Co. Introduces 'Have a Toddy, Help Somebody'
Artful Hosting Pieces
The Modern Entertaining Barware Collection is Crafted for Gatherings