Becks beer are going to be using the labels on their bottles as blank canvases to support the work of four artists from London's Royal Academy of Arts.
From August 1, the Becks brand will be distributing bottles with labels featuring an art piece per bottle from the four graduate students.
The artists include Simon Cunningham and Charlotte Bracegirdle.
The "Becks Canvas" activity forms part of the beer brand's plans to support Art and Music. Another activity they're involved in is a Live Studio event which is a live mixing competition.
Below are some more ideas for creative beer bottle labels.