Leave it the Canadians to invent a recession-fighting ale, eh!
To capitalize on the credit crisis, Howe Sound Brewery in British Columbia launched an ale with the sloga, "A bitter ale for bitter times," aptly named Bailout Bitter.
For now, the beer is only available to patrons at a pub in Squamish (where it's cheaper than all the other in-house brews), but if Howe Sound has their way, Bailout Bitter will be appearing no shelves on BC and Alberta liquor stores before the Christmas season.
"I kept hearing about bailout after bailout ... so we created a beer around it. It just sort of fit," says Howe Sound co-owner Leslie Fenn.
Check out some more recession-inspired products below.
More Stats +/-
Mobile Message-Limiting Features
Adventurous Refreshing Beers
Open-Ended Children's Toys
Dosage-Tracking Medication Containers
Sport-Inspired Eating Accessories
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.