70 Innovations in Ketchup

Ketchup is a versatile condiment, but these creations play up its sweeter side. The classic condiment is a summer staple for barbecues, but creatively packaging is giving ketchup a refreshing edge. Clever designs that make ketchup look like a cartoon bunny or a tub of ice cream are putting it ahead of the mustards and relishes on the picnic table.

Beyond being presented like an ice cream, the tomato-based sauce is being used to create deceptive dessert versions of hamburgers and hot dogs that are decadent and gourmet.

Ketchup is celebrated -- getting a spot of ketchup on a shirt isn't as fatal as a mustard stain, and there are several campaigns, fashion and jewelry pieces that positively play up this notion.