These June 2020 social media trends range from interactive wellness challenges to virtual prom events.
As a result of the ongoing COVID-19 pandemic and social distancing safety measures, brands are recreating in-person experiences through virtual means -- whether launching marketing initiatives that call for at-home consumer participation or hosting events that are experienced virtually and through partnering platforms.
Standouts include Saladworks' 30-day wellness challenge that was launched to fans of the QSR chain in May and in celebration of National Salad Month. The challenge featured "themes, activities and community resources to connect health-oriented individuals" who seek ways to stay active while indoors. Fever's interactive 'Death by Chocolate' murder mystery game and Fever and Stone Candle Bar's DIY candle making virtual workshops round off this list, with the latter example showing candle lovers how to make their own wax creation at home and for a fraction of the price.
Top 30 Social Media Trends in June
From Interactive Wellness Challenges to Virtual Prom Events:
Jana Pijak — Jul 1, 2020 — Social Media
30
Realistic Hair-Coloring Campaigns
L’Oréal Paris' New Video Was Shot in Eva Longoria’s Bathroom
29
DIY Home Murals
Liz Kamarul Inspires Followers to Undertake DIY Painting Jobs During Quarantine
28
Recreated Restaurant Experiences
Brato Brewhouse is Attempting to Recreate the Dine-in Experience
27
Indoor Creativity Workshops
Dolce & Gabbana's #DGFattoInCasa Fosters Creativity at Home
26
Social Media Shopping Initiatives
Facebook Shops Helps Businesses Sell Through Virtual Storefronts
25
Interactive Wellness Challenges
Saladworks Created a 30-Day Challenge for National Salad Month
24
Cartoon-Themed Cooking Series
Cooking With Pixar is a YouTube Series That Offers Recipe Tutorials
23
Virtual Prom Celebrations
The Teen Vogue Virtual Prom is Launching with a Promposal Challenge
22
Home Renovation Challenges
The Toronto Star Launches the #StarChallenge for DIY Enthusiasts
21
DIY Virtual Candle Classes
Fever and Stone Candle Bar Show How to Make Candles At-Home
20
Virtual Open Houses
LIV Sotheby’s International Realty Taps Live Streams to Continue Business
19
Wellness-Minded Home Fitness Programs
Ketel One Botanical's Spritz Social is a New IG Live Series
18
Social Media Wellness Features
Instagram Guides is a New Feature Offering Curated Wellness Advice
17
Free Children Cooking Series
Chad Sarno's Wicked Healthy Kids Series Shows How to Make Vegan Food
16
Virtual Flower-Arranging Classes
Friendship Fridays Connects People Separated by Lockdown
15
Spinning AR Paintings
Snapchat and Damien Hirst Created an AR Art Experience
14
Virtual Event Planning Platforms
Virtual Event Calendar App IRL Debuted a Web Product
13
Art-Making Condiment Campaigns
#MakingArtWithHeinz Engages Burger Lovers as They Shelter at Home
12
Virtual Mexican-Heritage Tequila Promotions
Patrón Had an Instagram Celebration for Cinco de Mayo
11
Inaugural AR Cosmetic Lenses
L'Oréal Created the First Ever Ar Lenses for the Snap Desktop App
10
Livestreamed Graduation Celebrations
#TikTokGraduation is a Unique Class of 2020 Graduation Event
9
AR Uniform Updates
The LA Rams Revealed New Uniforms Along with an AR Lens for Fan Try on
8
Professional Video Chat Platforms
Facebook Launched Workplace Rooms to Host Professional Meetings
7
Virtual Restaurant Dance Parties
White Castle is Sponsoring Slider Jam to Celebrate a Special Day
6
Exhilarating Online Murder Mysteries
fever Launched the 'Death by Chocolate' Online Game
5
Branded Virtual Restaurant Fundraisers
Cholula Hot Sauce is Hosting a Fundraiser for Cinco de Mayo
4
Remixed Jingle Campaigns
Popeyes' #LoveThatJingle Campaign Recruits Musicians Across the Nation
3
Branded Taco Livestreams
Mccormick and Drew Barrymore Hosted a A Taco Tuesday Stream for Charity
2
Bartender-Supporting Virtual Mixology Series
Grey Goose's New Series Shows How Drinks are Made
1
Celebrity Podcast Acquisitions
The Popular Joe Rogan Podcast Was Purchased by Spotify for $100M
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
4/20 Marketing Campaigns
Fat Tuesday and Still G.I.N. By Dre and Snoop Limited Offer
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Experiential Wellness Activations
Creating Significance Sets Up Its Well Design Summit
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Limited-Edition QSR Rewards Ranges
The Latest Wendy’s Rewards Drops are for Members Only
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Sober Sauna Experiences
Wellness Social Club Debuts ASCENSION: the Ultimate Sober Sauna Rave
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Digital Wellness Platforms
Vibe Lives App Supports Mental Health With Frequencies And Community
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Festival-Inspired School Dining Programs
Chartwells K12 Has Launched Foodie Fest
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Business Traveler Wellness Guides
Corporate Traveler Partners with Sweat for a Wellness Guide
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Curated Meal Collaborations
MyFitnessPal Debuts Recipe Discovery & Partners with Carla Hall
Immersive Wellness Events
FUEGO’s Soul X Science Returned to London on May 16
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
First-Of-Its-Kind Consumer Aesthetics Events
OrangeTwist Debuts the TwistX Event
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Month-Long Color Celebration Events
Sally Beauty is Running the Exciting COLORfest
Wellness-Focused Summer Offerings
Shangri-La Toronto Introduced its 'Summer in Motion' Experience
Social Media Shop-Exclusive Bundles
Zhou Nutrition Boasts TikTok Shop-Exclusive Wellness Bundles
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Immersive Designer-Led Activations
Kohler House Party Reframes Renovation as Social & Inspiring
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Experimental Wellness Apps
Oilwell Offers Climate-Themed Meditation & Immersive Wellness Exercises
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Month-Long Member-Focused Promotions
T -Mobile Names June 'Member Month' for a Special Anniversary
Food Sharing Platforms
TotallyChefs Connects Users to Share and Discover Recipes Globally
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Co-Branded Public Exercise Sessions
Invisalign and Mindbodygreen Debut 'Strong Moves'
Integrated Wellness Apps
Dash Wellness Offers Fitness, Nutrition, and Mental Health in One App
Collaborative Fitness Challenges
75 Hard Together Brings Accountability & Community To Fitness
Co-Branded Wellness Challenges
incentifi and Healf Give Employees Incentives to Be Healthy
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Community Fitness Challenges
SPINCO’s Connect the Dots Challenge Gamified Spring Fitness
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Galentine’s Hosting Kits
HelloFresh and Betches Media Curated The Galentine’s Dinner Edit
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Nationwide Spring-Reset Wellness Challenges
Perspire Sauna Studio Ran the Spring Reset Challenges
Social Challenge Platforms
ChallengeMe Lets You Create and Share Fun Tasks With Friends
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
70s-Inspired Pilates Festival Celebrations
BODYBAR Pilates Hosted PLANKstock on May 2
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Seasonal QSR Menu Options
bellagreen Launches its New Spring Seasonal Menu Across Texas
Fitness Wellness Apps
AirJump Turns Social Media Breaks Into Quick Workouts And Movement
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Global Dance Movement Events
Zumba Marks Its 25th Anniversary with a Series of Global Events
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
Casual Baking Class Concepts
The Baking Social Makes Baking Fun, Social and Accessible
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Virtual Event Platforms
Evvve Turns Ideas Into Global Events And Communities In One Place
Seasonal Wellness Eatery Menus
The CRISP & GREEN Season of Strength Menu is Here for Summertime
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative