These June 2020 social media trends range from interactive wellness challenges to virtual prom events.
As a result of the ongoing COVID-19 pandemic and social distancing safety measures, brands are recreating in-person experiences through virtual means -- whether launching marketing initiatives that call for at-home consumer participation or hosting events that are experienced virtually and through partnering platforms.
Standouts include Saladworks' 30-day wellness challenge that was launched to fans of the QSR chain in May and in celebration of National Salad Month. The challenge featured "themes, activities and community resources to connect health-oriented individuals" who seek ways to stay active while indoors. Fever's interactive 'Death by Chocolate' murder mystery game and Fever and Stone Candle Bar's DIY candle making virtual workshops round off this list, with the latter example showing candle lovers how to make their own wax creation at home and for a fraction of the price.
Top 30 Social Media Trends in June
From Interactive Wellness Challenges to Virtual Prom Events:
Jana Pijak — Jul 1, 2020 — Social Media
30
Realistic Hair-Coloring Campaigns
L’Oréal Paris' New Video Was Shot in Eva Longoria’s Bathroom
29
DIY Home Murals
Liz Kamarul Inspires Followers to Undertake DIY Painting Jobs During Quarantine
28
Recreated Restaurant Experiences
Brato Brewhouse is Attempting to Recreate the Dine-in Experience
27
Indoor Creativity Workshops
Dolce & Gabbana's #DGFattoInCasa Fosters Creativity at Home
26
Social Media Shopping Initiatives
Facebook Shops Helps Businesses Sell Through Virtual Storefronts
25
Interactive Wellness Challenges
Saladworks Created a 30-Day Challenge for National Salad Month
24
Cartoon-Themed Cooking Series
Cooking With Pixar is a YouTube Series That Offers Recipe Tutorials
23
Virtual Prom Celebrations
The Teen Vogue Virtual Prom is Launching with a Promposal Challenge
22
Home Renovation Challenges
The Toronto Star Launches the #StarChallenge for DIY Enthusiasts
21
DIY Virtual Candle Classes
Fever and Stone Candle Bar Show How to Make Candles At-Home
20
Virtual Open Houses
LIV Sotheby’s International Realty Taps Live Streams to Continue Business
19
Wellness-Minded Home Fitness Programs
Ketel One Botanical's Spritz Social is a New IG Live Series
18
Social Media Wellness Features
Instagram Guides is a New Feature Offering Curated Wellness Advice
17
Free Children Cooking Series
Chad Sarno's Wicked Healthy Kids Series Shows How to Make Vegan Food
16
Virtual Flower-Arranging Classes
Friendship Fridays Connects People Separated by Lockdown
15
Spinning AR Paintings
Snapchat and Damien Hirst Created an AR Art Experience
14
Virtual Event Planning Platforms
Virtual Event Calendar App IRL Debuted a Web Product
13
Art-Making Condiment Campaigns
#MakingArtWithHeinz Engages Burger Lovers as They Shelter at Home
12
Virtual Mexican-Heritage Tequila Promotions
Patrón Had an Instagram Celebration for Cinco de Mayo
11
Inaugural AR Cosmetic Lenses
L'Oréal Created the First Ever Ar Lenses for the Snap Desktop App
10
Livestreamed Graduation Celebrations
#TikTokGraduation is a Unique Class of 2020 Graduation Event
9
AR Uniform Updates
The LA Rams Revealed New Uniforms Along with an AR Lens for Fan Try on
8
Professional Video Chat Platforms
Facebook Launched Workplace Rooms to Host Professional Meetings
7
Virtual Restaurant Dance Parties
White Castle is Sponsoring Slider Jam to Celebrate a Special Day
6
Exhilarating Online Murder Mysteries
fever Launched the 'Death by Chocolate' Online Game
5
Branded Virtual Restaurant Fundraisers
Cholula Hot Sauce is Hosting a Fundraiser for Cinco de Mayo
4
Remixed Jingle Campaigns
Popeyes' #LoveThatJingle Campaign Recruits Musicians Across the Nation
3
Branded Taco Livestreams
Mccormick and Drew Barrymore Hosted a A Taco Tuesday Stream for Charity
2
Bartender-Supporting Virtual Mixology Series
Grey Goose's New Series Shows How Drinks are Made
1
Celebrity Podcast Acquisitions
The Popular Joe Rogan Podcast Was Purchased by Spotify for $100M
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Early Autumnal Chocolate Products
These Mars Chocolate Products are Arriving for Summerween
4/20 Marketing Campaigns
Fat Tuesday and Still G.I.N. By Dre and Snoop Limited Offer
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Experiential Wellness Activations
Creating Significance Sets Up Its Well Design Summit
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Festival-Inspired School Dining Programs
Chartwells K12 Has Launched Foodie Fest
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Sober Sauna Experiences
Wellness Social Club Debuts ASCENSION: the Ultimate Sober Sauna Rave
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Digital Wellness Platforms
Vibe Lives App Supports Mental Health With Frequencies And Community
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
AI Employee Wellness Platforms
Lifesum and Fiit Champion Corporate Wellness with a New Partnership
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Immersive Wellbeing Experiences
Healf's Inaugural Wellness Event is Dubbed Healf Experience (HX25)
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Business Traveler Wellness Guides
Corporate Traveler Partners with Sweat for a Wellness Guide
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Personalized Daily Wellness Apps
Hoda Kotb Launches Joy 101 Wellness App Inspired by Daily Rituals
Curated Meal Collaborations
MyFitnessPal Debuts Recipe Discovery & Partners with Carla Hall
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Streaming Series Food Ranges
Waitrose and Disney+ Partnered for an Exclusive Rivals Range
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Value-Driven Wellness-Focused Menus
Salad and Go Announces a Special Seasonal Menu for 2026
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Social Media Shop-Exclusive Bundles
Zhou Nutrition Boasts TikTok Shop-Exclusive Wellness Bundles
Month-Long Color Celebration Events
Sally Beauty is Running the Exciting COLORfest
Experimental Wellness Apps
Oilwell Offers Climate-Themed Meditation & Immersive Wellness Exercises
First-Of-Its-Kind Consumer Aesthetics Events
OrangeTwist Debuts the TwistX Event
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
High-End Health-Focused Conferences
The Assembly Prioritizes Experiential Engagement for Its Event
Food Sharing Platforms
TotallyChefs Connects Users to Share and Discover Recipes Globally
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Co-Branded Public Exercise Sessions
Invisalign and Mindbodygreen Debut 'Strong Moves'
Integrated Wellness Apps
Dash Wellness Offers Fitness, Nutrition, and Mental Health in One App
Collaborative Fitness Challenges
75 Hard Together Brings Accountability & Community To Fitness
Co-Branded Wellness Challenges
incentifi and Healf Give Employees Incentives to Be Healthy
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Groundbreaking Menopause Digital Platforms
Winona Emphasizes Connection, Support, and Education
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Galentine’s Hosting Kits
HelloFresh and Betches Media Curated The Galentine’s Dinner Edit
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Asian Film-Themed Promotions
Crocs Launches a Media-Themed Monsoon Campaign in Southeast Asia
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
Community Fitness Challenges
SPINCO’s Connect the Dots Challenge Gamified Spring Fitness
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Integrated Wellness Retreats
1 Hotel Hanalei Bay Launches a Nature-Based Performance Program
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Virtual Dining Platform Expansions
GreetEat Corp. Expands to All Users in North America
Health-Focused Meal Planners
Kitchen Savvy App Helps Plan Meals And Track Nutrition
Social Challenge Platforms
ChallengeMe Lets You Create and Share Fun Tasks With Friends
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Seasonal QSR Menu Options
bellagreen Launches its New Spring Seasonal Menu Across Texas
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Community-Focused Hybrid Running Events
Runningman Blends Wellness Programs & Community Building
Fitness-Focused Professional Development Summits
Coach360 Introduces Its Career Lab LIVE
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Seasonal Wellness Eatery Menus
The CRISP & GREEN Season of Strength Menu is Here for Summertime
Casual Baking Class Concepts
The Baking Social Makes Baking Fun, Social and Accessible
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Celebrity Chef Meal Kits
Celebrity Experiences' Meal Boxes are Curated by Industry-Leading Chefs