Grey Goose is hosting a virtual mixology series, featuring bartenders who are currently out of work due to COVID-19. The mixology series is titled ‘House Pour,’ where the bartenders will show views on how to make different cocktails. The videos will be displayed on the Grey Goose social media accounts, where viewers can swipe-up to contribute to organizations that support bartenders. The organizations include the United States Bartenders Guild, Tales of the Cocktail Foundation, as well as Another Round Another Rally.
A.K. Hada, a bartender based out of Brooklyn, was the first to appear on the series. The episode covered how to make an afternoon spritz cocktail.
Overall the campaign will inform viewers about how to make different drinks, and promote organizations that provide financial aid to bartenders.
Image Credit: Retrieved from YouTube on May 11, 2020
What's Driving This Trend
- Virtual Mixology
- There is an opportunity to develop interactive virtual mixology experiences to engage and educate consumers at home.
- Crowdfunding for Bartenders
- Creating platforms or initiatives that allow viewers to easily contribute funds to support bartenders affected by the COVID-19 pandemic.
- Social Media Philanthropy
- Leveraging social media platforms to raise awareness and donations for organizations supporting bartenders in need.
Who This Affects Most
- Beverage and Spirits
- Innovative ideas can be explored to deliver unique and immersive mixology experiences for the at-home consumer.
- Hospitality and Entertainment
- Opportunities exist to create online platforms or events that connect bartenders with a global audience, generating income and exposure.
- Social Media and Technology
- Developing digital solutions that enable seamless donation processes through social media channels for philanthropic causes.
