Fans of the popular 'Joe Rogan Experience' podcast can now easily listen to the entertainment on Spotify, thanks to the new acquisition of the channel. The deal was reported to have cost the media brand $100 million and Spotify announced all the show's content, including the video content available on YouTube will be available on the platform by the end of the year.
The Joe Rogan Experience will still be available live on the YouTube channel, but full episodes will be released on Spotify. The multi-year licensing agreement will begin on Septemeber 1, 2020, and will free for fans to listen to on the app. The show will retain the same employees as the original Joe Rogan Experience.
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What Makes This Trend Stand Out
- Celebrity Podcast Acquisitions
- Media companies are acquiring popular celebrity-run podcasts to increase their digital content offerings.
- Streaming Platforms Dominance
- Streaming platforms like Spotify, Apple Music, and Amazon Music are becoming the go-to destinations for podcasters and listeners alike.
- Exclusive Content Deals
- Exclusive content deals like the one between Joe Rogan and Spotify are becoming the new normal in the podcast industry.
Sectors Adopting This
- Media and Entertainment
- Media and entertainment companies are acquiring popular podcasts to increase their digital content offerings and stay competitive in the market.
- Streaming Platforms
- Streaming platforms like Spotify, Apple Music, and Amazon Music are becoming dominant players in the podcast industry as they look to attract more listeners and expand their content offerings.
- Podcast Production and Distribution
- With the growing demand for podcasts, podcast production and distribution companies can capitalize on the trend and offer their services to both celebrity and non-celebrity podcast creators.
