Class of 2020 graduation ceremonies have gone digital this year and TikTok is connecting with its Gen Z audience by offering a #TikTokGraduation experience of its own. #TikTokGraduation is kicking off with nightly livestreams providing content like "a crash course in adulting" and preparing for virtual graduation night by getting creative with DIYs. In partnership with XQ Institute, The LeBron James Family Foundation and The Entertainment Industry Foundation, TikTok's livestream experience also includes special guests like the Obamas, LeBron James, Malala Yousafzai, the Jonas Brothers and many more.
Although graduating in 2020 looks a little different than anyone could have imagined, TikTok is promising it will be a graduation to remember nonetheless.
Image Credit: TikTok
What's Driving This Trend
- Livestreamed Graduation Ceremonies
- Livestreaming graduation events provides a unique interactive experience for graduates and their loved ones, paving the way for more virtual celebrations in the future.
- Special Guest Livestreaming
- Incorporating special guests into livestreamed events, like the Obamas and the Jonas Brothers at #TikTokGraduation, adds value and excitement to virtual experiences.
- Virtual DIY Graduation Celebrations
- Providing DIY tips and tricks for virtual graduation ceremonies allows graduates to personalize and celebrate their achievements from home.
Who This Affects Most
- Event Planning and Livestreaming
- The increased demand for virtual events presents an opportunity for event planners and livestreaming service providers to expand their services.
- Education and Edtech
- Online graduation events indicate a need for expanding virtual education and edtech services beyond the classroom setting.
- Social Media Marketing
- The success of #TikTokGraduation highlights the potential of social media platforms for marketing and promoting virtual events to a wide audience.
