The LA Rams Revealed New Uniforms Along with an AR Lens for Fan Try on
Daniel Johnson — May 14, 2020 — Tech
References: snap & mobilemarketer
The LA Rams recently revealed a new uniform along with a new interactive AR lens. The AR lens is available for all Snapchat users around the world, including on desktop and it is compatible with video chats. Users can try o the team uniform using the AR lens. However, users can also turn the camera to see how the jersey will look on two different active players, including the quarterback Jared Goff and a defensive lineman named Arron Donald. The lens also features audio content form the LA Rams stadium announcer, as well as crowd noise.
Overall the AR content provides an interactive way for fans to celebrate the unveiling of new uniforms. Additionally, the platform has a user base of mostly younger demographics, allowing the team to attract younger fans.
Image Credit: Snap
Overall the AR content provides an interactive way for fans to celebrate the unveiling of new uniforms. Additionally, the platform has a user base of mostly younger demographics, allowing the team to attract younger fans.
Image Credit: Snap
Trend Themes
1. Interactive AR Lenses - Disruptive innovation opportunity: Developing AR lenses that allow users to try on virtual products and experiences.
2. Virtual Try-on Experiences - Disruptive innovation opportunity: Creating virtual try-on experiences for consumers to test out products in a realistic and interactive manner.
3. Engaging Fan Experiences - Disruptive innovation opportunity: Leveraging AR technology to provide fans with immersive and engaging experiences during sports events and unveilings.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Integrating AR technology into the sports apparel industry to enhance consumer engagement and improve the shopping experience.
2. Social Media - Disruptive innovation opportunity: Incorporating AR features into social media platforms to enable users to interact with virtual content and try out products.
3. Event Marketing - Disruptive innovation opportunity: Utilizing AR technology in event marketing to create unique and immersive experiences for attendees.
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