Artist Damien Hirst teamed up with Snapchat to create a first-of-its-kind AR art experience that gives app users the chance to make their own colorful paintings with just their Snapchat camera. Hirst started his Spin Painting series in 1994 and the pieces have gone on to become some of the artist's most well-known works of art. While there are DIY spin paintings that can be created at home with a manual or motorized spinning contraptions that yields great results, it goes without saying that the activity is a messy one.
Thanks to the partnership between Snapchat and Hirst, the Snapchat community can now create their very own spin paintings with an augmented reality lens. The experience lets users pour paint onto a circular surface, spin their creation and then share it to a virtual gallery.
Why This Trend Is Growing
- Augmented Reality Art
- Opportunity to incorporate augmented reality technology into the art industry, creating interactive experiences for users.
- User-generated Content in Apps
- Potential for app developers to collaborate with artists and creators to provide users with tools to generate their unique content within the app.
- Virtual Galleries
- Disruptive innovation opportunity to develop virtual gallery platforms that showcase and distribute digital art created through augmented reality experiences.
Industries Being Reshaped
- Art
- Incorporating augmented reality technology in the creation and exhibition of art can revolutionize the way artists engage with their audience.
- Technology
- Developing new augmented reality tools and platforms can open up opportunities for artists, app developers, and tech companies to collaborate and create innovative experiences.
- Social Media
- Collaborations between artists and social media platforms can enable users to discover and create unique art through user-friendly and accessible interfaces.
