Starting May 6th, Ketel One Botanical is hosting a brand new Instagram Live series to connect like-minded viewers with one another through guided workouts led by trainer Katie Dunlop.
After each workout, the brand will feature a wellness-minded Q&A period, which will spotlight a different guest host each week. The session on May 13th will see Jaclyn Johnson, Founder of Create & Cultivate—a platform that helps women reach their career goals. Ketel One Botanical will also offer viewers a code so that they can purchase a bottle of its refreshing sugar-free vodka, which they can enjoy in a spritzer as they take part in the Q+As.
In support of charities such as the USBG, Ketel One Botanical and Diageo will donate $1 (up to $1 million) every time the hashtags #TipsFromHome and #DiageoDonation are used along with the @ketelonebotanical tag.
Image Credit: Instagram <a target="_blank" rel="nofollow" href="https://www.instagram.com/ketelonebotanical/?igshid=1cerldxgdtnbj">@KetelOneBotanical</a>
What's Driving This Trend
- Wellness-focused IG Live Workouts
- Opportunity for fitness brands to use social media to connect with consumers and promote healthy lifestyles.
- Virtual Q+A with Influential Guests
- Opportunity to collaborate with industry leaders and connect with consumers through digital platforms.
- Charitable Donation Campaigns
- Opportunity for brands to support causes and make a positive impact while promoting their products.
Who This Affects Most
- Fitness
- Opportunity for fitness companies to host virtual classes and partner with other organizations to reach a wider audience.
- Social Media
- Opportunity for social media companies to facilitate virtual events, like Q+As, to connect users with their favorite brands and influencers.
- Alcohol
- Opportunity for alcohol brands to promote responsible consumption and make a positive impact through charity campaigns.
