June is a fantastic time to be a sports fan, as the June 2018 sports trends make abundantly clear. Both the Stanley Cup Finals and the NBA Finals take place in the opening weeks of the month, tennis' French Open runs its course, baseball season gets deep enough underway for the Wild Card race to feel meaningful, and in 2018, the World Cup will dazzle fans all over.
Since soccer is undeniably the biggest sport in the world, the World Cup is easily the most visible of the June 2018 sports trends. It's even extending into areas and industries that don't typically overlap with the sporting world, such as fashion. Designers are capitalizing on football mania, and soccer stylings are becoming more common in both haute couture and streetwear alike.
Top 55 Sports Trends in June
55
Pocket-Sized Gyms
The 'POCKET MONKII' is Positioned as the Most Portable Fitness Device Out There
54
Compact Cubic Workout Gyms
The 'FITT Cube' Enables You to Perform 100 Different Exercises
53
Athletic Recovery Slip-on Shoes
The 'Parásole' Recovery Socks Protect and Support the Feet
52
Digital Sports Equipment Kiosks
The Adidas Sport Tower Lets People Rent Their Favorite Gear
51
Workout-Friendly Phone Cases
The adidas' Grip Phone Case is Comfortable and Durable
50
Stylish Trail Running Sneakers
The adidas x White Mountaineering Collab is Performance-Ready
49
Debuting High-Performance Athletic Gear
NikeLab ACG's SS 2018 Line Boasts GORE-TEX Jackets
48
High-Speed Luxe Yachts
The Numarine 26xp Expedition Yacht is Fast and Packed with Amenities
47
Connected Indoor Cycling Trainers
The Technogym 'MYCYCLING' Offers Advanced Training Capabilities
46
Mohair-Infused Athletic Socks
The Balega Blister Resist Socks Prevent Pain During Workouts
45
Heritage-Inspired Hybrid Training Shoes
Cristiano Ronaldo Modeled an Icy Nike Free CR7 x Metcon
44
Collaborative Performance Apparel
The Gymshark x Gold's Gym Line Shares New Workout Wear
43
Digitally Enhanced Athletic Wear
ALYX and Nike Work on a Capsule of High-Performance Wear
42
World Cup-Themed Capsules
adidas Taps a Series of Streetwear Labels for the 'Winning Collection'
41
Moisture-Repelling Cycling Tees
This Tee Absorbs Skin Moisture While Staying Dry On the Outside
40
Ultra-Versatile Activewear Collections
KITH's Women's Activewear is Chic and Performance-Driven
39
Entertaining Bungee Workout Systems
The 1UP Gravity Pro Workout Trainer Makes Working Out Fun
38
Dexterity-Improving Exercise Balls
The Powerball Supernova Pro Offers Low-Impact Training
37
LED Snowboard Accessories
Blizzard Led Upgrades a Deck to a Full-On Light-Up Snowboard
36
Illuminated Cyclist Clothing
The Powerfly LED Cycling Vest Ensures Optimal Visibility During Rides
35
Super Heavy Smartphone Cases
Softbank Japan Releases a Celebratory and Unique iPhone X Case
34
Clip-On Breathing Sensors
RESPA is a Wearable That Tracks One's Breathing Patterns During Activity
33
Baseball Jersey-Constructed Caps
New Era Drops The Authentic Jersey Collection for Nine MLB Teams
32
Sporty Workout Dresses
Outdoor Voices Launched the 'Exercise Dress' as an Alternative to Pants
31
Soccer-Celebrating Youth Collections
Molo's Fifa World Cup Line for Kids is Perfect for the Field
30
Sportswear-Inspired Spring Collections
Bristol Studios Drops a Range of Sporty Pieces for SS18
29
Aerodynamic Handlebar Action Cams
The 'EX' Action Cam is Designed Especially for Cyclists
28
Heritage-Inspired Football Jerseys
24 Kilates and Nike Join to Create the ARTE PURO Jersey
27
Basketball Motif Casualwear
Frank & Oak Worked with the NBA for Its Latest Collection
26
Motocross Collaborative Collections
Fox Racing and Supreme Drop a Spring/Summer 2018 Collection
25
Basketball Team-Motif Jerseys
Just Don and Mitchell & Ness Craft the No Name NBA Jersey Capsule
24
Silicone Outdoor Headlamps
The 'Bandicoot' Headlamp Offers Supreme Comfort and Flexible Lighting
23
App-Integrating Performance Runners
Under Armour's HOVR Phantom is Comfortable, Breathable & Smart
22
Sci-Fi Limited-Edition Skateboards
The Legendary Television x Bear Walker Deck is Otherworldly
21
Technical Running Collections
OV Running Collection Was Designed to Enhance a Runner's Performance
20
Soccer-Inspired Leather Goods Collections
Louis Vuitton's Line is Dedicated to the FIFA World Cup
19
Upcycled Marine Pollution Jerseys
The New Manchester United Kits are Made with Ocean Waste
18
Sleek Minimal Pocket Knives
The Brad Zinker Dogtooth Features a Thin Blade and Stylish Design
17
Football Field Earring Formations
When It Comes to World Cup Products, Saskia Diez Embraces Style
16
Handmade Wool Yoga Balls
One Object Caters to the Unconventional Yoga Experience
15
Bold Remastered Trail Sneakers
Salomon and The Broken Arm Deliver a Vibrant XT-4 Runner
14
Dolphin-Inspired Summer Sneakers
adidas' NmD R2 Model Receives a 'Miami Dolphins' Colorway
13
Celebratory Football Fashion Capsules
Umbro and Akomplice Collaborated to Commemorate a Sport
12
Iconic Anime Skateboards
Primitive Skateboarding's Dragon Ball Z Line Features Famous Characters
11
All-Female Sports Playsets
Subbuteo Launched a Special Football Set for the Women’s FA Cup Final
10
Tech-Hiding Athleisure Shorts
The Fact_ Activewear Shorts are Ideal for the Gym or Errands
9
Tennis-Celebrating Beer Branding
This New Stella Artois Packaging Promotes Wimbledon in the UK
8
Featherweight Biking Shorts
The Dainese AWA Shorts Lets You Glide Down Hills and City Streets
7
High-Performance Cycling Glasses
Westward's Sport Line Sunglasses are Functional and Stylish
6
Frequently Updated Fitness Applications
Aaptiv Ensures Users Meet Their Fitness Goals Year-Round
5
Home-Sized Rock Climbing Walls
The Home Boulderboard Offers a Full-Body Workout is Compact
4
All-Female Skate Collections
X-Girl's #1 Skate Line is the Brand's First-Ever Made Just for Women
3
Convenient Sports Analysis Platforms
'Fanalyze' Gives Clear and Manageable MLB and NFL Data
2
Activity-Enhancing Reward Programs
VIPeak Rewards by the North Face Grants Access to Gear & Trips
1
Unity-Inspired Skateboarding Campaigns
Adidas Skateboarding Shares 'Skate Copa' with a Skate Video
Related Ideas
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Brazil-Only Sporting Event Spirits
The Johnnie Walker FIFA World Cup 2026 Was Matured for 24 Years
Soccer Game Updates
EA SPORTS FC 26 Released The World's Game Update for International Football
Soccer-Inspired High-End Jewelry Lines
Pandora Calls Attention to Its Chic Soccer-Themed Charms
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Festive Sportswear Capsule
CLOT x adidas Lunar New Year Capsule Celebrates 2026 Holiday
Bright World Cup Sneakers
The SUPERBAPE CUP Collection Marks the 25th Anniversary of the BAPE STA
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Recycled Textile Soccer Kits
Nike's 2026 World Cup Kits are Made from 100% Recycled Textiles
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Soccer-Inspired Watch Collections
AXIA Time Debuts FIFA World Cup 2026 Official Licensed Watches
Shoppable Flag Campaigns
IKEA Canada's Assemble the World Cleverly Styles Home Products
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Sporty Lettuce Packaging
Tesco Made Iceberg Lettuce Look Like a Soccer Ball
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Denim Soccer Jerseys
Adidas Usa 1994 Denim Jersey Returns Ahead of the 2026 World Cup
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Limited-Time Soccer-Themed QSR Meals
McDonald's Debuts the FIFA World Cup 26 Meal and Happy Meal
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
World Cup Ice Creams
Fútbol Fireworks is Baskin-Robbins' June Flavor of the Month
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Supper Club Collectibles
Delilah Launched Its FIFA World Cup 2026 Glassware and Team Cocktails
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Pet Team Kits
Adidas FIFA World Cup 2026 Pet Collection Mirrors National Jerseys
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
Golf Heritage FashionCapsule
Aimé Leon Dore x FootJoy Returns with Apparel and Footwear
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Spring-Time Baseball-Inspired Hats
New Era Cap Has Unveiled Its MLB Spring 2026 Lineup
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Preppy Sportswear Capsule
The Brooks Brothers x New Era SS26 Fuse Tailoring with Baseball Styling
Game-Day Self-Care Collections
The Dove x FIFA World Cup 2026 Collab Shares an Elevated Scent
Football Inspired Apparel
The Levi’s Ringer T-Shirt Collection Honors Countries Ahead of World Cup
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Fitted Cap Capsule
New Era 59FIFTY Day Yankees Set with Spike Lee Introduces Exclusive Colorways
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
Decorative Soccer Crêpes
Belgian Boys' Game Day Crêpes Include a Custom Stencil & Powdered Sugar
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Retail-Focused Soccer-Themed Fan Experiences
Simon Joins Forces with addias Ahead of FIFA
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Fashion House Football Collections
The Balenciaga Soccer Series 26 is Ready for the World Cup
Dog-Friendly Fan Events
Purina and KC2026 Welcome Pets During Dog Days at the FIFA Fan Festival
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Tiger Stripe Sportswear
PEACEMINUSONE and Nike Drop the Tigers of Asia Collection
Jazz-Inspired Footballwear
The Blue Note FC Collection Brings the Record Label into Soccer Apparel
Football Culture Fashion
PUMA x Ahluwalia Collection Draws from African Football Communities
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
creator-led football competitions
Adidas expands partnership with kings league through 2028
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
World Cup-Themed Cookie Menus
The Crumbl Soccer Bundl is Packed with Sweet Options
Football Club Fashion Capsules
Pacsun Debuts First LAFC Collection for 2026
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Football-Inspired Streetwear
Worldwide Game Capsule Reworks National Team Jerseys Through KSUBI
Sensory-Inclusive Tournaments
Hisense is Supporting the FIFA World Cup 2026 with Sensory Rooms
Branded In-House Content Studios
Dick's Sporting Goods Showcases Cookie Jar & A Dream Studios
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Canadian Soccer Style Campaigns
Levi's Canada Launched Its World Cup Campaign Starring Kaila Novak
Crypto Soccer Promotions
Kraken Has Become the Official Crypto Exchange Supporter of World Cup
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Tennis Tournament Outfitters
BOSS Secures Australian Open Tennis Fashion Partnership
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Soccer-Inspired Loyalty Programs
Ojos Locos Runs a Special Rewards World Cup Challenge
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Stout-Inspired Binoculars
Guinness Binoculars Help Soccer Fans Get a Better View of the Game
Soccer-Themed Sports Drinks
Powerade FIFA Playstyles Celebrate the 2026 FIFA World Cup
Soccer-Themed Nostalgic Snacks
Little Debbie Debuts the Summer of Soccer Promotinon
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
Soccer-Themed Cruise Experiences
Princess Cruises Will Deliver the 2026 FIFA World Cup Coverage
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Tournament Tech Partners
Salesforce Has Signed On as an Official FIFA World Cup 2026 Tech Partner
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
National Flag Initiatives
Volkswagen Canada Launches Dual Flags for Fans of the World Cup
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Sport Heritage Capsules
The Kappa Authentic SS26 Blends Football Roots with Streetwear
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
Soccer Fever Sofas
The Artlanta × Modani Collection Features Five Country-Inspired Designs
soccer-themed postal stamps
USPS releases the North American Soccer Forever stamp
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Grocer Jersey Exchange Initiatives
The ASDA Football Shirt Exchange Sports Fair Weather Fans
Celebratory Soccer Cupcakes
These Finsbury Food Group Cupcakes Come in Two Editions
Soccer Ball-Shapped Cookies
Nestle New Soccer Ball Morsels Arrive Ahead of the World Cup
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Soccer-Themed Brunch Menus
The Snooze Eatery Brunch Goals Menu is Here for World Cup Season
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
Collaborative On-Field Baseball Caps
New Era and Adidas Support NCAA Baseball Programs
Soccer-Themed Chicken Wing Menus
Buffalo Wild Wings Matchday Menu Responds to World Cup Excitement
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Colorized Sports Broadcasts
Channel 4 Aired a Special Edition of the 1966 FIFA World Cup
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Soccer-Themed Smoothie Recipes
The Jamba Hat Trick Tango Smoothie Celebrates the World Cup