Sporty Workout Dresses

Outdoor Voices Launched the 'Exercise Dress' as an Alternative to Pants

When it comes to getting outfitted to do any sort of physical activity, consumers are typically restricted to wearing either a bodysuit or a two-piece ensemble, but Outdoor Voices now offers a unique new option in the form of the 'Exercise Dress.'

The A-line dress boasts a mid-thigh length and a construction of lightweight, yet stretchy fabric. Since moving around intensely will inevitably cause the skirt portion of the dress to rise up, Outdoor Voices integrated a built-in bodysuit. The style of the garment still allows for a top of one's choice to be comfortably worn underneath and Outdoor Voices' website shows how its TechSweat Crop pairs with the dress.

The breathable Outdoor Voices Exercise Dress is sweat-wicking, fast-drying and promises to be useful for a wide range of fitness activities, from dancing to lifting weights.

Sporty Workout Dresses
Companies can explore the possibility of integrating built-in bodysuits in A-line dresses for workouts.
Athletic Wearable Dresses
Innovative designers can create technologically advanced, functional and comfortable athletic wearable dresses.
Fashionable Workout Attire
Companies can explore ways to add style and aesthetic appeal to workout attire, making it more versatile and fashionable.

Sectors Adopting This

Athletic Apparel
Athletic apparel manufacturers can expand their product line to include versatile and functional dresses.
Fashion
Fashion designers can add a functional appeal to their clothing lines by creating fashionable workout attire.
Retail
Retailers can explore the growing market for versatile, comfortable and fashionable athletic wear.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 82%
Freshness 8%