As 2018's FIFA World Cup fast approaches this June, Umbro and Akomplice have joined forces to drop a collection suitable for the excited football fans. The sportswear label and streetwear brand dropped a range of footwear essentials, as well as some celebratory apparel pieces. The offerings are seasonally appropriate for the warmer weather -- the same time that the World Cup takes place.
The collaborative range is comprised of many classic Umbro pieces including the footy kit and track jacket with a reworked touch by Akomplice. The two forces blend together streetwear aesthetics with the pragmatic design of 80s football gear. Some standout details include the design imprints that read "Fear, "Love," "Control" and "Trust," with crossed-out negative words.
Why This Trend Is Growing
- Celebratory Football Fashion
- Opportunity for brands to create limited edition clothing and accessories inspired by global sporting events.
- Collaborative Streetwear Collections
- Potential for streetwear brands to partner with established sportswear labels to create unique and innovative fashion capsules.
- Retro Sports Aesthetic
- Demand for clothing that combines nostalgic retro design elements with modern sportswear functionality.
Industries Being Reshaped
- Sportswear
- Sportswear brands can explore collaborations with streetwear labels to tap into the intersection of fashion and sports.
- Streetwear
- Streetwear brands can seize the opportunity to create limited edition collections that resonate with sports enthusiasts.
- Fashion
- The fashion industry can incorporate retro sports aesthetics into their designs to cater to the growing demand for athleisure and nostalgia.
