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Under Armour's HOVR Phantom is Comfortable, Breathable & Smart

 - May 7, 2018
References: underarmour & hypebeast
Under Armour's new performance runners combine good aesthetics and technological innovations. The Light Gray colorway of the HOVR Phantom is being reintroduced to the market after the first batch sold out. The shoe silhouette features Under Armour's brand-new cushioning system that allows for high energy returns, superior support and greater levels of comfort. Of course, the performance runners are breathable and flexible.

Under Armour infuses a high-fidelity sensor in its footwear design in order to "leverage performance [with] app-based tech." Thanks to this piece of equipment, the performance runners are able to send real-time information and detailed ability biometrics to the compatible MapMyRun mobile application. In doing so, joggers won't only get an ultra-comfortable shoe, but also valuable information to better their running and training techniques.

Photo Credits: Zach Boisjoly