Softbank Japan is the second leading accessory store in the country and for its 10th anniversary, a unique iPhone X case is launched. The overall shape and aesthetic of the limited edition mobile accessory — only 10 pieces have been made, has inspired a number of hilarious and parodic advertisements. The catch of this unique iPhone X case is that Softbank Japan created it to literally resemble a functioning dumbbell that weighs "a staggering 10 kilograms," which equates to 22 pounds.
Tapping into famous bodybuilders and Mr. Olympia, the accessory megastore boasts its celebratory product in images of the mobile case being used as a training tool, a paperweight, door stopper, hammer and the like.
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