After a tough season, it's easy to convince oneself that their team is trash, but the new Manchester United kits turn that into a positive. The team's alternate uniforms, which are produced by Adidas in collaboration with ocean conservation group 'Parley for the Oceans', are made out of waste plastics pulled out of the ocean.
The new Manchester United kits aren't the first project that Adidas and Parley for the Oceans have undertaken together. It is one of the highest profile, though, which is important. No one would argue that a single soccer team's kits would have any material impact on the amount of ocean waste, but such a popular team pointing out the global problem of ocean waste is bound to open the eyes of many fans who might not have considered the issue in the past.
Key Themes Behind This Trend
- Upcycling Waste
- Exploring environmentally responsible methods of repurposing materials in the production process of goods
- Ocean Pollution Awareness
- Raising awareness and promoting education on the effects of ocean pollution on the environment
- Sustainable Fashion
- Developing clothing items that are environmentally friendly, socially responsible, and economically viable
Where This Applies
- Sportswear
- Opportunities in finding methods of producing eco-friendly sportswear whilst ensuring style and performance is not compromised
- Environmental Conservation
- Opportunities for organizations dedicated to raising awareness and tackling environmental conservation issues
- Fashion and Apparel
- Opportunities for sustainable clothing brands to gain market share by addressing environmental concerns
