From collaborative STEAM series to organ donor streetwear, the July 2021 social good trends underscore how brands are working to support their fellow human.
Notable, Gegen den Tod auf der Organwarteliste recently joined forces with eight streetwear brands to create new wearable Organ Donor IDs. The initiative comes in response to a recent study that shows Germany has 77% less organ donation than other European countries. The collection includes t-shirts, totes, hats, and other practical styles.
Another interesting example from the July 2021 social good trends list comes from 'Actually Curious.' The new socially conscious card game aims to promote equality for all by "help[ing] players build connections through meaningful questions." The game consists of 52 black cards that range on topics like LGBTQ+ and women's rights, mental health, and more.
Top 45 Social Good Trends in July
45
Modular Kiosk Shelters
Natura Futura Arquitectura Conceived The Ambulantito In Response to Poverty
44
Community-Building Horticultural Pods
This Community Greenhouse is Created by Enrich Group
43
Organ Donor Streetwear
Gegen den Tod auf der Organwarteliste Created Wearable Organ Donor IDs
42
Eco-Focused Tourist Attractions
The Eden Project Dundee Will Feature Expansive Walled Gardens
41
Customized Pride Cookie Packs
The OREOiD Pride Packs were Created with PFLAG
40
Recycled Plastic Olympic Podiums
The Tokyo 2020 Olympic Podiums are Printed with Recycled Plastic
39
Soccer-Themed Charitable Beer Mats
Proceeds From the Weird Euros Beer Mats are Donated to Charity
38
Nostalgic Wristwatch Reworks
The Reworks by Finn Magee Transform the Classic Casio Wristwatch
37
Human Rights Card Games
Actually Curious Promotes Empathy Through Storytelling
36
Limited-Edition Pride Shave Sets
Harry's Men's Care Brand Launched its Shave With Pride Set
35
Revolutionized Lingerie Brand Purposes
Victoria's Secret Debuts the New VC Collective
34
African Diasporic Pavilions
Ini Archibong' Pavilion of the African Diaspora is called The Sail
33
Charity-Driven Germ-Proof Mouth Pieces
The Rainbow Sherbet MouthPeace is Physician-Backed
32
Charitable Luxury Fashion Initiatives
LXR Partners with LGBT Youthline on a Special Campaign
31
Life-Sized Elephant Conservation Projects
London Welcomes Imaginative Public Art to Its Parks
30
Social Media Buy Black Campaigns
Facebook Highlights Black-Owned Businesses for Juneteenth
29
Architect-Backed Pride Timepieces
Project Watches Launches its Second Edition Pride Prism Watch
28
Indigenous Peoples Fishing Agreements
A New Fishing Offers Reconciliation with Indigenous Peoples
27
Free Queer Libraries
In Honor of Pride, Aesop Toronto Debuts the Ephemeral Aesop Queer Library
26
Indigenous Tourism Donations
WestJet and ITAC Provide $90,000 to Indigenous Tourism Businesses
25
Inclusive Bar Initiatives
Miller Lite's Open & Proud Creates Safe Spaces for the LGBTQ Community
24
LGBTQ+ Legal Support Organizations
The Sylvia Rivera Law Project Advocates for Self-Determinacy
23
Pride-Celebrating Apparel Collections
The North Face Pride Collection Supports the Community
22
Limited-Edition Tie-Dye Cans
BABE Releases Limited-Edition Tie Dye Cans in Support of The ACLU
21
Pride-Themed Clothing Capsules
Mavi Announced the Release of Its First Ever Pride Collection
20
Charitable Candy Bar Packaging
Ferrero USA Teamed Up with Children’s Miracle Network Hospitals
19
Snack-Branded Inclusive Initiatives
Doritos Recently Debuted the New 'SOLID BLACK' Initiative
18
Pride-Celebrating Sparkling Water Makers
The SodaStream Rainbow Story is Customizable
17
Sly Anti-Gun Violence Ads
Change the Ref Involved the Former NRA President in a Gun Violence PSA
16
BIPOC Business-Supporting Services
American Express is Launching a Mentorship and Grant Program
15
Tree Planting Search-Engine Projects
Ecosia Plants Trees for Internet Search Initiatives
14
Prideful Convenience Store Clothing
The HOMOCO x Kum & Go Collection Celebrates Pride Month
13
Ecommerce Black-Owned Brand Support
Instacart Debuts $1m Ad Initiative to Boost Black-Owned Brands
12
Reconciliation-Focused Cannabis Markets
Red Market Brand Pursues Economic Reconciliation
11
Inclusive Cotton Candy Balms
The ChapStick Love Wins Lip Balm Supports the It Gets Better Project
10
Trans People-Specific Hotlines
Trans Lifeline is an Important Emotional and Financial Support
9
Supplier Diversity Vendor Partnerships
Albertsons Debuts Early Payments for Supplier Diversity
8
Playful Aesthetic Retro Toasters
Bungie Introduces the New Destiny Toaster with Vibrant Colorways
7
Heartfelt Anti-Abuse PSA
Day After Day is a PSA about Domestic Violence During Covid-19
6
Reconciliation-Focused Urban Reserves
Carry the Kettle Supports Economic Reconciliation
5
Branded Virtual Drag Brunches
SkipTheDishes Celebrates Pride Month with Virtual Drag Brunch
4
Charitable Special Edition Razors
The Schick 'Shave The Day' Xtreme 3 Sensitive Razor is Themed
3
Local Bar-Supporting Ads
Bulleit Debuts the New 'Local Bar Sundays' Hospitality Mission
2
Collaborative STEAM Series
LEGO and NASA Created Build to Launch to Teach Tech, Art & Science
1
Reconciliation-Focused Banking Initiatives
CIBC Honors Indigenous Peoples Day With New Initiative
Related Ideas
Spring Streetwear Drops
The Stüssy Spring '25 Collection Fuses Tradition and Modernity
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Thematic Denim Collections
Soorty's SS26 Collection Merges Innovation with Sustainable Practices
Love-Honoring Curated Gifting Series
JD Sports Rounds Up a Valentine's Edit to Celebrate Love
Game-Themed Tactical Streetwear
Anti Social Social Club and Call of Duty Unveil Co-Branded Apparel
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Vintage-Inspired Eyewear Collections
Reformation x Jimmy Fairly Debut Summer-Ready Essentials
GenAI Fashion Campaigns
Desigual x Neural Fashion Launched an Editorial with AI-Generated Garments
Music-Forward Denim Campaigns
Levi's Tapped Charlotte Cardin, ROSÉ and Doechii for Its Latest Push
California-Cool Fashion Campaigns
Re/Done's Summer 2025 Campaign is Fresh and Elevated
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Collaborative Summer Streetwear
BEAMS and NEEDLES Join Forces on a Summer Collection
Boldly Tonal Patient-Designed Sneakers
Nike Unveils the 2024 Doernbecher Freestyle Collection
Exercise-Themed QSR Promotions
Chipotle x Strava: The City Challenge is Arriving for the New Year
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Activewear Medical Apparel Crossovers
FIGS x SET Active Merge Healthcare with Lifestyle Design
Limited-Edition Barista Fashion Ranges
Oatly and Kids of Immigrants Partnered for Cafe Workwear
History-Inspired Apparel Collections
The Scorpion & The Frog is Denim Tears Thoughtful Collection
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
Sustainable Clothing Collections
New 'Regenration Nation' Collection is Inspired by Unity
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Culinary-Centric Dating Campaigns
Knorr x Tinder Partner for the #UnlockYourGreenFlag Initiative
In-Game Pride Month Events
Riot Games is Hosting Pride Month Events in League of Legends
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Emotive Song Campaigns
Sos Songs Uses Technology to Show How Music Reflects Your Emotional State
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Bold Valentine’s Streetwear
Anti Social Social Club Releases a Valentine’s Day Capsule Collection
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Sustainable Indian Streetwear Lines
Cloveify Wearables Launches its New Sustainable Clothing Line
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Gen-Z-Forward Vinyl Collections
Urban Outfitters Launches its 2025 Singles Day Vinyl Series
College Gameday Campaigns
Urban Outfitters' Good Game Amps Up School Spirit
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Creative Culture-Forward Collabs
Mountain Dew x Brain Dead Launch Bold Limited-Edition Collection
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Gaming-Inspired Apparel
Uniqlo Celebrates Honor of Kings’ 10th Anniversary with Graphic Tee Drop
Footwear-Based Father’s Day Giveaways
HEYDUDE Launches the 'Good Dude Giveaway'
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Climate-Positive Fashion Milestones
Reformation Has Officially Achieved Climate Positive Status
Gamified Back-to-Campus Campaigns
Urban Outfitters' UO Haul Supports Gen Z Through Transition
Vintage Style Streetwear
Human Made Drop at Hbx Introduces Denim, Tees, Bags, and Homewares
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Model-Off-Duty Essentials
Joah Brown Introduces Ethical Streetwear with New Silhouettes
Scrapbook-Inspired Fall Fashion
DIGAWEL Designs the Creative Class Uniform Capsule for FW25
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Charitable Mental Wellbeing-Promoting Sweatshirts
Grey Bandit Debuts 'Progression Over Perfection'
Youth Mental Health-Supporting Shirts
Giant Tiger and Kids Help Phone Launch a New Shirt
Seasonal Change Spring Fashion
Hiking Patrol Introduces the Transition Collection for SS25
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Charitable Collaborative Fashion Lines
Pacsun Extends Its Collaboration with the Rare Impact Fund
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Gamified Crowdfunding Platforms
Tiltify Personal Helps Raise Money with Interactive Tools
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Collaborative Upcycled Collections
Mobile Suit Gundam SEED Works with Toyota for Upcycled Goods
Luxury Earth-Toned Workwear
Still Doesn’t Matter Reaffirms Timeless Utility Over Fleeting Trends
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Dapper-Themed Group Motorcycle Rides
Movember and the Distinguished Gentleman's Ride Partner
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Strategic European Brand Collaborations
JD.com Spotlights a Sreies of European Brand Partnerships
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Brand-Led Disaster Relief Efforts
COOFANDY & Others Offer Support During the Wildfires in the US
Outdoor Apparel Collaboration
On and Sky High Farm Goods Present Spring Summer 2026 Collection
Streetwear Graphic Collections
XLARGE Spring/Summer 2026 Collection Mixes Skate and Workwear
Freedom-Theme Streetwear
Denim Tears Ss26 LIBERTAS Collection Uses Statue of Liberty Imagery
Understated Spring-Centric Fashion
Stein Presents its Spring/Summer 2025 Line of Minimal Looks
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Co-Branded Public Exercise Sessions
Invisalign and Mindbodygreen Debut 'Strong Moves'
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Celebrity-Signed Rolling Trays
SWED.com Leverages Snoop Dogg's Cultural Influence
Sustainability-Focused Cultivated Meat Partnerships
Meatable Announces Its Plans to Collaborate
Charitable Children-Focused Initiatives
Kidoodle.TV Concludes Its 'A Wish A Week'
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Collaborative Social Good Spirits
Good Deeds Whiskey Batch #2 Benefits the Stepup Foundation
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Visual Inspiration Searches
Braindead Search Helps Users Discover Web Design Ideas By Vibe
Quick-Drying Summer T-Shirts
UNIQLO Redefines the Classic Tee for Summer Wardrobes
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Blood Donation Competitions
Abbott and the Big Ten Conference Launch the We Give Blood Campaign
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Connection-Driven Apparel Lines
Cool To Connect Debuts Apparel Line That Spark Conversations
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Sculpted Denim Capsules
G-Star’s Anatomic Denim Campaign Explores Movement Through Art and Form
Inclusive Wardrobe Staples
NORMFORM Champions Those Who Do Not Fit Societal Norms
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Collaborative Sporty Timeless Fashion
Mammut and Hiking Patrol Join on a Capsule for Ss26
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Collective Participation Campaigns
Garnier Launches the Collective for the Planet Program
Female Orphanage Initiatives
OTB Foundation Supports an Orphanage with Jil Sander Initiative
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism