From collaborative STEAM series to organ donor streetwear, the July 2021 social good trends underscore how brands are working to support their fellow human.
Notable, Gegen den Tod auf der Organwarteliste recently joined forces with eight streetwear brands to create new wearable Organ Donor IDs. The initiative comes in response to a recent study that shows Germany has 77% less organ donation than other European countries. The collection includes t-shirts, totes, hats, and other practical styles.
Another interesting example from the July 2021 social good trends list comes from 'Actually Curious.' The new socially conscious card game aims to promote equality for all by "help[ing] players build connections through meaningful questions." The game consists of 52 black cards that range on topics like LGBTQ+ and women's rights, mental health, and more.
Top 45 Social Good Trends in July
45
Modular Kiosk Shelters
Natura Futura Arquitectura Conceived The Ambulantito In Response to Poverty
44
Community-Building Horticultural Pods
This Community Greenhouse is Created by Enrich Group
43
Organ Donor Streetwear
Gegen den Tod auf der Organwarteliste Created Wearable Organ Donor IDs
42
Eco-Focused Tourist Attractions
The Eden Project Dundee Will Feature Expansive Walled Gardens
41
Customized Pride Cookie Packs
The OREOiD Pride Packs were Created with PFLAG
40
Recycled Plastic Olympic Podiums
The Tokyo 2020 Olympic Podiums are Printed with Recycled Plastic
39
Soccer-Themed Charitable Beer Mats
Proceeds From the Weird Euros Beer Mats are Donated to Charity
38
Nostalgic Wristwatch Reworks
The Reworks by Finn Magee Transform the Classic Casio Wristwatch
37
Human Rights Card Games
Actually Curious Promotes Empathy Through Storytelling
36
Limited-Edition Pride Shave Sets
Harry's Men's Care Brand Launched its Shave With Pride Set
35
Revolutionized Lingerie Brand Purposes
Victoria's Secret Debuts the New VC Collective
34
African Diasporic Pavilions
Ini Archibong' Pavilion of the African Diaspora is called The Sail
33
Charity-Driven Germ-Proof Mouth Pieces
The Rainbow Sherbet MouthPeace is Physician-Backed
32
Charitable Luxury Fashion Initiatives
LXR Partners with LGBT Youthline on a Special Campaign
31
Life-Sized Elephant Conservation Projects
London Welcomes Imaginative Public Art to Its Parks
30
Social Media Buy Black Campaigns
Facebook Highlights Black-Owned Businesses for Juneteenth
29
Architect-Backed Pride Timepieces
Project Watches Launches its Second Edition Pride Prism Watch
28
Indigenous Peoples Fishing Agreements
A New Fishing Offers Reconciliation with Indigenous Peoples
27
Free Queer Libraries
In Honor of Pride, Aesop Toronto Debuts the Ephemeral Aesop Queer Library
26
Indigenous Tourism Donations
WestJet and ITAC Provide $90,000 to Indigenous Tourism Businesses
25
Inclusive Bar Initiatives
Miller Lite's Open & Proud Creates Safe Spaces for the LGBTQ Community
24
LGBTQ+ Legal Support Organizations
The Sylvia Rivera Law Project Advocates for Self-Determinacy
23
Pride-Celebrating Apparel Collections
The North Face Pride Collection Supports the Community
22
Limited-Edition Tie-Dye Cans
BABE Releases Limited-Edition Tie Dye Cans in Support of The ACLU
21
Pride-Themed Clothing Capsules
Mavi Announced the Release of Its First Ever Pride Collection
20
Charitable Candy Bar Packaging
Ferrero USA Teamed Up with Children’s Miracle Network Hospitals
19
Snack-Branded Inclusive Initiatives
Doritos Recently Debuted the New 'SOLID BLACK' Initiative
18
Pride-Celebrating Sparkling Water Makers
The SodaStream Rainbow Story is Customizable
17
Sly Anti-Gun Violence Ads
Change the Ref Involved the Former NRA President in a Gun Violence PSA
16
BIPOC Business-Supporting Services
American Express is Launching a Mentorship and Grant Program
15
Tree Planting Search-Engine Projects
Ecosia Plants Trees for Internet Search Initiatives
14
Prideful Convenience Store Clothing
The HOMOCO x Kum & Go Collection Celebrates Pride Month
13
Ecommerce Black-Owned Brand Support
Instacart Debuts $1m Ad Initiative to Boost Black-Owned Brands
12
Reconciliation-Focused Cannabis Markets
Red Market Brand Pursues Economic Reconciliation
11
Inclusive Cotton Candy Balms
The ChapStick Love Wins Lip Balm Supports the It Gets Better Project
10
Trans People-Specific Hotlines
Trans Lifeline is an Important Emotional and Financial Support
9
Supplier Diversity Vendor Partnerships
Albertsons Debuts Early Payments for Supplier Diversity
8
Playful Aesthetic Retro Toasters
Bungie Introduces the New Destiny Toaster with Vibrant Colorways
7
Heartfelt Anti-Abuse PSA
Day After Day is a PSA about Domestic Violence During Covid-19
6
Reconciliation-Focused Urban Reserves
Carry the Kettle Supports Economic Reconciliation
5
Branded Virtual Drag Brunches
SkipTheDishes Celebrates Pride Month with Virtual Drag Brunch
4
Charitable Special Edition Razors
The Schick 'Shave The Day' Xtreme 3 Sensitive Razor is Themed
3
Local Bar-Supporting Ads
Bulleit Debuts the New 'Local Bar Sundays' Hospitality Mission
2
Collaborative STEAM Series
LEGO and NASA Created Build to Launch to Teach Tech, Art & Science
1
Reconciliation-Focused Banking Initiatives
CIBC Honors Indigenous Peoples Day With New Initiative
Related Ideas
Spring Streetwear Drops
The Stüssy Spring '25 Collection Fuses Tradition and Modernity
Love-Honoring Curated Gifting Series
JD Sports Rounds Up a Valentine's Edit to Celebrate Love
Game-Themed Tactical Streetwear
Anti Social Social Club and Call of Duty Unveil Co-Branded Apparel
Affirming Queer-Inspired Clothing Lines
Insanely Cozy Designs Debuts Its Pride Therapy Collection
Vintage-Inspired Eyewear Collections
Reformation x Jimmy Fairly Debut Summer-Ready Essentials
GenAI Fashion Campaigns
Desigual x Neural Fashion Launched an Editorial with AI-Generated Garments
Music-Forward Denim Campaigns
Levi's Tapped Charlotte Cardin, ROSÉ and Doechii for Its Latest Push
California-Cool Fashion Campaigns
Re/Done's Summer 2025 Campaign is Fresh and Elevated
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Collaborative Summer Streetwear
BEAMS and NEEDLES Join Forces on a Summer Collection
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
On-Demand Style Deliveries
Urban Outfitters and DoorDash Partnered Ahead of Graduation Season
Activewear Medical Apparel Crossovers
FIGS x SET Active Merge Healthcare with Lifestyle Design
Limited-Edition Barista Fashion Ranges
Oatly and Kids of Immigrants Partnered for Cafe Workwear
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
In-Game Pride Month Events
Riot Games is Hosting Pride Month Events in League of Legends
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Message-Driven Streetwear
Don’t Stop Your Future by Idris Elba Centers on Protest-Themed Graphics
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Emotive Song Campaigns
Sos Songs Uses Technology to Show How Music Reflects Your Emotional State
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Bold Valentine’s Streetwear
Anti Social Social Club Releases a Valentine’s Day Capsule Collection
Community-First Skincare Campaigns
Naturium Glow Better Together Celebrates the Power of Community
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Gen-Z-Forward Vinyl Collections
Urban Outfitters Launches its 2025 Singles Day Vinyl Series
College Gameday Campaigns
Urban Outfitters' Good Game Amps Up School Spirit
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Creative Culture-Forward Collabs
Mountain Dew x Brain Dead Launch Bold Limited-Edition Collection
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Climate-Positive Fashion Milestones
Reformation Has Officially Achieved Climate Positive Status
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Gaming-Inspired Apparel
Uniqlo Celebrates Honor of Kings’ 10th Anniversary with Graphic Tee Drop
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Footwear-Based Father’s Day Giveaways
HEYDUDE Launches the 'Good Dude Giveaway'
Gamified Back-to-Campus Campaigns
Urban Outfitters' UO Haul Supports Gen Z Through Transition
Vintage Style Streetwear
Human Made Drop at Hbx Introduces Denim, Tees, Bags, and Homewares
Sun Faded Streetwear
The Stüssy Summer 2026 Collection Includes Mesh Jerseys and Washed Denim
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Model-Off-Duty Essentials
Joah Brown Introduces Ethical Streetwear with New Silhouettes
Scrapbook-Inspired Fall Fashion
DIGAWEL Designs the Creative Class Uniform Capsule for FW25
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Charitable Mental Wellbeing-Promoting Sweatshirts
Grey Bandit Debuts 'Progression Over Perfection'
Charitable Furniture Businesses
IKEA U.S. Announces Three New Donations to LGBTQIA+ Organizations
Mental Wellness-Promoting Tote Bags
L.L.bean Marks Mental Health Month with the Analog Tote
Seasonal Change Spring Fashion
Hiking Patrol Introduces the Transition Collection for SS25
Utility Seasonal Fashion
The Engineered Garments SS27 Collection is a Contemporary Apparel Range.
Charitable Collaborative Fashion Lines
Pacsun Extends Its Collaboration with the Rare Impact Fund
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Graphic Summer Fashion
Thisisneverthat Summer 2026 Collection Builds on “Mowgli” Lookbook
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Gamified Crowdfunding Platforms
Tiltify Personal Helps Raise Money with Interactive Tools
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Collaborative Upcycled Collections
Mobile Suit Gundam SEED Works with Toyota for Upcycled Goods
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Luxury Earth-Toned Workwear
Still Doesn’t Matter Reaffirms Timeless Utility Over Fleeting Trends
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Dapper-Themed Group Motorcycle Rides
Movember and the Distinguished Gentleman's Ride Partner
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Strategic European Brand Collaborations
JD.com Spotlights a Sreies of European Brand Partnerships
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Outdoor Apparel Collaboration
On and Sky High Farm Goods Present Spring Summer 2026 Collection
Streetwear Graphic Collections
XLARGE Spring/Summer 2026 Collection Mixes Skate and Workwear
Freedom-Theme Streetwear
Denim Tears Ss26 LIBERTAS Collection Uses Statue of Liberty Imagery
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Co-Branded Public Exercise Sessions
Invisalign and Mindbodygreen Debut 'Strong Moves'
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Human-Centered Marketplace Campaigns
Etsy's Shop Other Jeffs Celebrates Independent Sellers
Luxury Learning Rewards
Education Couture Rewards Summer Reading with Premium Apparel
Comedic Social-First Campaigns
Bonobos Debuts a Cheeky Ad Called the Sweat Stakes
Celebrity-Signed Rolling Trays
SWED.com Leverages Snoop Dogg's Cultural Influence
Sustainability-Focused Cultivated Meat Partnerships
Meatable Announces Its Plans to Collaborate
Charitable Children-Focused Initiatives
Kidoodle.TV Concludes Its 'A Wish A Week'
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Social Good Grocer Competitions
The ALDI Supermarket Sweep Supports the Teenage Cancer Trust
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Visual Inspiration Searches
Braindead Search Helps Users Discover Web Design Ideas By Vibe
Quick-Drying Summer T-Shirts
UNIQLO Redefines the Classic Tee for Summer Wardrobes
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Impact Travel Guides
Giveback Guide Connects Travelers With Meaningful Ways To Support Local
Wristband Balance Donations
UNICEF Spain's Cash Forward Provides Purpose for Unspent Money
Blood Donation Competitions
Abbott and the Big Ten Conference Launch the We Give Blood Campaign
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Connection-Driven Apparel Lines
Cool To Connect Debuts Apparel Line That Spark Conversations
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Logo-Based Health Campaigns
NHS Blood and Transplant Launches Logo Campaign for Blood Donations
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Sculpted Denim Capsules
G-Star’s Anatomic Denim Campaign Explores Movement Through Art and Form
Anti-Algorithm Back-to-School Campaigns
Journeys' Turn It Up Activates Self-Discovery in Gen Z
Inclusive Wardrobe Staples
NORMFORM Champions Those Who Do Not Fit Societal Norms
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Collaborative Sporty Timeless Fashion
Mammut and Hiking Patrol Join on a Capsule for Ss26
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Collective Participation Campaigns
Garnier Launches the Collective for the Planet Program
Upcycled Summer Apparel
The OUR LEGACY WORK SHOP NATURA Collection Includes Regenerated Garments
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Collaborative Dad-Honoring Walks
GROWNSY & Good+ Foundation Hosted the Daddy Summer Stroll Event
Outdoor Advocacy-Focused Partnerships
ISPO Partners with It's Great Out There Coalition