From collaborative STEAM series to organ donor streetwear, the July 2021 social good trends underscore how brands are working to support their fellow human.
Notable, Gegen den Tod auf der Organwarteliste recently joined forces with eight streetwear brands to create new wearable Organ Donor IDs. The initiative comes in response to a recent study that shows Germany has 77% less organ donation than other European countries. The collection includes t-shirts, totes, hats, and other practical styles.
Another interesting example from the July 2021 social good trends list comes from 'Actually Curious.' The new socially conscious card game aims to promote equality for all by "help[ing] players build connections through meaningful questions." The game consists of 52 black cards that range on topics like LGBTQ+ and women's rights, mental health, and more.
Top 45 Social Good Trends in July
45
Modular Kiosk Shelters
Natura Futura Arquitectura Conceived The Ambulantito In Response to Poverty
44
Community-Building Horticultural Pods
This Community Greenhouse is Created by Enrich Group
43
Organ Donor Streetwear
Gegen den Tod auf der Organwarteliste Created Wearable Organ Donor IDs
42
Eco-Focused Tourist Attractions
The Eden Project Dundee Will Feature Expansive Walled Gardens
41
Customized Pride Cookie Packs
The OREOiD Pride Packs were Created with PFLAG
40
Recycled Plastic Olympic Podiums
The Tokyo 2020 Olympic Podiums are Printed with Recycled Plastic
39
Soccer-Themed Charitable Beer Mats
Proceeds From the Weird Euros Beer Mats are Donated to Charity
38
Nostalgic Wristwatch Reworks
The Reworks by Finn Magee Transform the Classic Casio Wristwatch
37
Human Rights Card Games
Actually Curious Promotes Empathy Through Storytelling
36
Limited-Edition Pride Shave Sets
Harry's Men's Care Brand Launched its Shave With Pride Set
35
Revolutionized Lingerie Brand Purposes
Victoria's Secret Debuts the New VC Collective
34
African Diasporic Pavilions
Ini Archibong' Pavilion of the African Diaspora is called The Sail
33
Charity-Driven Germ-Proof Mouth Pieces
The Rainbow Sherbet MouthPeace is Physician-Backed
32
Charitable Luxury Fashion Initiatives
LXR Partners with LGBT Youthline on a Special Campaign
31
Life-Sized Elephant Conservation Projects
London Welcomes Imaginative Public Art to Its Parks
30
Social Media Buy Black Campaigns
Facebook Highlights Black-Owned Businesses for Juneteenth
29
Architect-Backed Pride Timepieces
Project Watches Launches its Second Edition Pride Prism Watch
28
Indigenous Peoples Fishing Agreements
A New Fishing Offers Reconciliation with Indigenous Peoples
27
Free Queer Libraries
In Honor of Pride, Aesop Toronto Debuts the Ephemeral Aesop Queer Library
26
Indigenous Tourism Donations
WestJet and ITAC Provide $90,000 to Indigenous Tourism Businesses
25
Inclusive Bar Initiatives
Miller Lite's Open & Proud Creates Safe Spaces for the LGBTQ Community
24
Pride-Celebrating Apparel Collections
The North Face Pride Collection Supports the Community
23
LGBTQ+ Legal Support Organizations
The Sylvia Rivera Law Project Advocates for Self-Determinacy
22
Limited-Edition Tie-Dye Cans
BABE Releases Limited-Edition Tie Dye Cans in Support of The ACLU
21
Pride-Themed Clothing Capsules
Mavi Announced the Release of Its First Ever Pride Collection
20
Charitable Candy Bar Packaging
Ferrero USA Teamed Up with Children’s Miracle Network Hospitals
19
Snack-Branded Inclusive Initiatives
Doritos Recently Debuted the New 'SOLID BLACK' Initiative
18
Pride-Celebrating Sparkling Water Makers
The SodaStream Rainbow Story is Customizable
17
Sly Anti-Gun Violence Ads
Change the Ref Involved the Former NRA President in a Gun Violence PSA
16
BIPOC Business-Supporting Services
American Express is Launching a Mentorship and Grant Program
15
Tree Planting Search-Engine Projects
Ecosia Plants Trees for Internet Search Initiatives
14
Prideful Convenience Store Clothing
The HOMOCO x Kum & Go Collection Celebrates Pride Month
13
Ecommerce Black-Owned Brand Support
Instacart Debuts $1m Ad Initiative to Boost Black-Owned Brands
12
Reconciliation-Focused Cannabis Markets
Red Market Brand Pursues Economic Reconciliation
11
Inclusive Cotton Candy Balms
The ChapStick Love Wins Lip Balm Supports the It Gets Better Project
10
Trans People-Specific Hotlines
Trans Lifeline is an Important Emotional and Financial Support
9
Supplier Diversity Vendor Partnerships
Albertsons Debuts Early Payments for Supplier Diversity
8
Playful Aesthetic Retro Toasters
Bungie Introduces the New Destiny Toaster with Vibrant Colorways
7
Heartfelt Anti-Abuse PSA
Day After Day is a PSA about Domestic Violence During Covid-19
6
Reconciliation-Focused Urban Reserves
Carry the Kettle Supports Economic Reconciliation
5
Branded Virtual Drag Brunches
SkipTheDishes Celebrates Pride Month with Virtual Drag Brunch
4
Charitable Special Edition Razors
The Schick 'Shave The Day' Xtreme 3 Sensitive Razor is Themed
3
Local Bar-Supporting Ads
Bulleit Debuts the New 'Local Bar Sundays' Hospitality Mission
2
Collaborative STEAM Series
LEGO and NASA Created Build to Launch to Teach Tech, Art & Science
1
Reconciliation-Focused Banking Initiatives
CIBC Honors Indigenous Peoples Day With New Initiative
Related Ideas
Magical Game-Inspired Streetwear
Brain Dead Launches the Magic: The Gathering Edition 3 Drop
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Minimally Designed Collaborative Streetwear
Stüssy and Our Legacy Joins Forces on a New Capsule
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Cozy Sustainable Fashion
Good For Sunday Offers Curated Cozies that are Perfect for Fall
Diaper-Branded Merchandise
Huggies x Kristen Noel Crawley Raise Awareness for Diaper Week
Natural-Hued Denim Collection
Levi’s® x GANNI Returns with a Campaign Featuring Emma Chamberlain
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Trendy Upcycled Denim Garments
EB Denim Shares Its Summer 2022 Upcycled Denim Range
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
90s-Inspired Contemporary Fashion
Stüssy and Denim Tears Collaborate on a New Capsule
Effortless 90s-Inspired Spring Streetwear
thisisneverthat Presents its New Collection for SS23
Versatile Menswear Capsules
Norse Project Debuts Its Second Instalment for Spring/Summer 2023
AI-Generated Denim Capsules
Soorty Unveils HumAin Chapter 2 at the Intersection of Tech & Fashion
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
DIY-Style Collaborative Fashion Capsules
The Brain Dead x Dickies Collection Recently Dropped
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Gaming-Themed Luxury Fashion
Gucci Presents a Look at the Bright Good Game Collection
High-Fashion Soccer Club Collabs
PSG Partners with GOAT to :Launch 'People of Paris' Collection
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Non-Gender-Conforming Spring Fashion
UNDERCOVER Unveils its New SS23 Collection During PFW
Intimate Evolution-Themed Spring Fashion
BED J.W. FORD Launches the Latest Capsule for SS23
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Graphic-Focused Relaxed Apparel
HUMAN MADE Unveils the 'Season 24' Fall/Winter 2022 Collection
Magazine Column-Inspired Streetwear
Human Made & Undercover Debut the Second 'Last Orgy 2' Capsule
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Pride-Honoring Fashion Collections
JW Anderson Launches the Studs Collection for Pride Month
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Planet-Friendly Denim Collections
Soorty's Stunning New Denim Pieces Are Sustainably Crafted
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Themed Denim Collections
Soorty's SS2025 Collection is Named Denim Threads of the World
Anti-AI Fashion
BODY404 Speaks to Gen Z with Original Styles & Designers
Urban-Themed Fashion Campaigns
The COS Fall/Winter 2022 Season Celebrates City Living Themes
Vibrant Summery Graphic Streetwear
Awake NY Launches its Brightly Designed Summer 2022 Collection
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Collaborative Sport-Centric Apparel
PSG and Jordan Brand Join Forces on a New Collection
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Sustainable Beachwear Collections
Parley for the Oceans and Dior Launch New Beachwear Collection
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Sustainable Fashion Search Engines
This Tool Helps American Consumers Access Eco-Friendly Apparel
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Retro Printed Casual Apparel
BLACK COMME des GARÇONS Joins Nike on a New Graphic Capsule
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Timeless Romantic Apparel
Grey Bandit Offers an Array of Summer-Ready Apparel
African History-Inspired Streetwear
Daily Paper Launches a New Collection for the SS23 Season
Positivity-Themed Summer Streetwear
WISH ME LUCK Prepares to Launch the First of its SS22 Capsule
Coastal-Themed Fall Streetwear
Banks Journal Presents its Latest Designs for the FW22 Season
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Charitable Cross-Cultural T-Shirts
MAMA's NIGHTMARKET Joins KIDS OF IMMIGRANTS on a T-Shirt
Retailer-Collaborative Fall Streetwear
Stüssy Presents Another Collection Alongside DSM London
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Community-Honoring Graphic T-Shirts
AELIZA Joins New Currency on a Collaborative Tee
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
Camo-Print Collaborative Streetwear
Lucien Smith Joins Forces with Stüssy on a New Capsule
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Graffiti-Style Graphic Streetwear
Stüssy, Denim Tears, and Our Legacy Drop a Collaborative Range
Sustainable Joint Graphic Accessories
Arvin Goods Joins Anwar Carrots on a New Graphic Collection
Ethical Fashion Search Engines
Bing Launches the 'Ethical Shopping' Hub in the US and Canada
70s-Themed Sustainable Fall Fashion
ARMEDANGELS Drops THE SMART REBELS OF ARMEDANGELS for FW22
Denim-Based Summer Fashion
A1 Denim Highlights Themes from the 90s for the SS23 Capsule
Charitable Graphic Luxury T-Shirts
Demna Gvasalia Releases a New Special Tee with UNITED24
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Elevated Multi-Color Roller Skates
Brain Dead and THEM SKATES Release a New Pair of Roller Skates
Collaborative Graphic Streetwear
Girls Don’t Cry and HUMAN MADE Unite for a Spring 2023 Collection
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Plant-Powered Egg Tours
The Good Eggs Tour Brings Better Vegan Options to Summer Music Festivals
Thrifter-Themed Fall Streetwear
Patta Presents its Latest Collection for the FW23 Season
Conscious Retailer eCommerce Initiatives
The Klarna Conscious Brands Collections is Easy to Shop
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Collaborative Sleek Minimal Streetwear
Butter Goods Joins Kangol on a New Joint Collection
Childhood Carnival-Themed Fashion
Gerrit Jacob Unveils its New Collection for the SS24 Season
Pro-Bono Charitable Graphic Tees
American Red Cross Drops the Collaborative Drop for Drop Series
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Summer-Inspired Vibrant Streetwear
Colorful Rebel Unveils a New Bright Collection for SS23
Influencer-Starring Summer Campaigns
GANNI and Levi's Reunite for the New 'Grow Up' Collection
Social Good Smartwatch Straps
The Samsung Global Goals Band Supports the UNDP
Sustainable Clothing Return Networks
Good For Sunday Debuts a New Green Initiative, Ecoturns
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Sustainable Technical Fashion
Napajiri Launches the Be Out There Capsule for the FW22 Season
Festive Graphic Seasonal Streetwear
HUMAN MADE Introduces its new HOLIDAY Collection for 2022
Ultra-Ethical Charitable Sweatshirts
The Good for Sunday x CBC Collaboration is Now Available
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
Recycling Fashion Promotions
&OR Partnered with SuperCircle for Global Recycling Day in November
Trek-Ready Collaborative Streetwear
MARKET and PUMA Join Forces on a New Collection of Apparel
Animal-Themed Graphic Streetwear
HUMAN MADE Launches a New Collection Inspired by Lion Rock
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Collaborative High-Top Skate Sneakers
SOULGOODS and Nike Launch a New Dunk High Sneaker Design
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Canadian-Inspired Outdoor Wear
Good For Sunday Released Its FW22 Collection
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Lightweight Summer Fashion Capsules
Drama Call Presents its Latest Collection for Summer
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Traditional Holiday-Ready Streetwear
A Kind of Guise Presents its New Festive Holiday Collection
Bali Sun-Inspired Collaborative Apparel
Potato Head and Boiler Room Launch a Joint Collection
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Summer Collab Denim Capsules
Madhappy and GUESS Originals Join Forces on a Summer Capsule
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Society-Reflective Spring Fashion
YONGHAO XIE Presents Into a Better World for the SS23 Season
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Retro-Themed Summer Streetwear
COMME des GARÇONS Joins BAPE on a New SS23 Collevtion
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Vibrant Summery Skate Streetwear
Always Do What You Should Do Drops a NOAH Collection
Esports Sportswear Partnerships
Team Vitality Signs a Deal with Danish Sportswear Brand hummel
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Social Good Yogurt Lines
Yogurtland Debuts a Branded Apparel and Accessories Collection
Cartoon-Like Graphic Fall Streetwear
HUMAN MADE Showcases its Upcoming Season 24 Collection