The July 2019 interactive initiatives spotlight how brands use experience to connect and bring value to their audience or consumers. Some of the examples in this list are quite imaginative and mesmerizing, while others delight with their hyper-targeted themes.
A great example of the former is Architects of Air's striking inflatable maze that challenges the visitor's perception. Other instances are more spread out — like New York-based design studio Donttakethisthewrongway's public punching bags which were deployed in the city to give commuters a space to really express their frustration in a safe manner.
In terms of hyper-targeted experientially focused campaigns, the July 2019 interactive list calls attention to the KFC x Cheetos collaboration that hosted an 'All Orange Everything' pop-up, putting particular emphasis on cheese puffs.
Top 45 Interactive Trends in July
47
Mesmerizing Inflatable Mazes
Architects of Air Curates an Experience That is Perceptually Striking
46
Whimsically Colorful Playground Designs
Yinka Ilori's Design is Incredibly Vibrant and Engaging
45
Interactive Beauty Brand Expriences
The SEPHORiA 2019 Festival Will Feature More Than 60 Brands
44
Calmly Immersive Sound Experiences
Sonos and Google Bring Consumers a Multi-Room Experience
43
De-Stressing Beauty Pop-Ups
Murad Launched a Science-Backed Wellness Pop-Up in Los Angeles
42
Promotional Sci-Fi Arcades
Coca-Cola is Launching a Stranger Things-Themed Pop-Up Arcade
41
Rosé-Themed Glamping Experiences
Two Sisters Vineyard is Offering a 'Rosé Day Getaway' This June
40
Luxury Pop-Up Hotels
LateRooms.com Created a Spa & Hotel Pop-Up for Tough Mudder Participants
39
Plastic Exchange Beer Payments
Corona Gave Consumers the Chance to Pay for Beer with Plastic
38
Pop-Up Plastic Museums
Lonely Whale's Museum of Plastic Boasts Selfie-Friendly Displays
37
Stress-Relieving Public Punching Bags
Donttakethisthewrongway's Idea is Tailored to Common Spaces
36
Film-Inspired Social Media Filters
Kindai Celebrates a Cult-Favorite Film with an AR Filter
35
Edible Billboard Maps
OpenTable Created a First-of-Its-Kind Edible Billboard of London Cuisine
34
Branded Directional Recycling Signs
Coca-Cola Advocates for Ecology by Pointing to the Correct Bin
33
Illusory Waterfall Installations
Burt's Bees' Oasis in the City Promotes Its Natural Lip Balms
32
No-Plastic Challenge Campaigns
Boxed Water is Better Invites People to Take a 'No-Plastic Pledge'
31
Luxury Car Pop-up Events
Jaguar and Wimbledon Will Launch the Ace Pace Wimbledon Edition App
30
Live Shopping Apps
HelpJess Connects Consumers to Brick-and-Mortar Retail Staff
29
Connected Bottle Caps
Malibu's Smart Caps Integrate NFC Tech to Link Consumers to Content
28
Interactive 3D Ads
3D Google Ads are Coming to the Internet Due to Swirl's Unique Formatting
27
Sci-Fi Stadium Lenses
The Chicago Cubs and Snapchat Launched an AR Stranger Things Lens
26
In-App Outfit Challenges
UNIQLO UT & TikTok Created the #UTPlayYourWorld Campaign
25
Brand-Sponsored Fitness Events
Sport Chek's 'Move Makers' is a Day of Free Fitness Classes
24
Hands-Free Pop-Up Restaurants
Feng Sushi's 'Hands Off!' Pop-Up Offers Kitchen-to-Mouth Service
23
Split-Screen Makeup Try-Ons
YouTube Now Lets Viewers Play with Augmented Reality Makeup
22
Experiential Nugget Activations
The McDonald's Festival Tour Includes a Maze and AR Lenses
21
Stress-Reducing Soda Promotions
Canada Dry Giving Away Free Soda at the "Most Stressful Locations"
20
Cat-Friendly Patio Tours
BC SPCA Launches 'Catio Tours' That are Perfect for Cat Lovers
19
Dedicated Cheese Puff Pop-Ups
KFC Marked Its Cheetos Collab with An 'All Orange Everything' Pop-Up
18
Racetrack Glamping Sites
The M&M'S Glampground Offers a Fun Experience at the Kentucky Speedway
17
Portrait-Adorned Vegan Cookies
Oreo Yo'self Allows Consumers to Design Special, Custom Oreos
16
Soda Brand Innovation Competitions
Coca-Cola's Make Your Mix Contest Asks Fans to DIY a New Soda
15
Virtual Teeth Whiteners
AuraGlow's Virtual Teeth Whitening Tool is Powered by Facial Recognition
14
Furniture Brand Happiness Experiments
IKEA Wants to Send a 'Happiness Hunter' to Denmark
13
Eyelash-Previewing Apps
Deka Lash's Lash Selector App Visualizes Different Styles & Colors
12
80-Day Intercontinental Tours
Airbnb is Launching an Around the World in 80 Days Trip
11
Interactive DIY Wall Kits
Bare Conductive's New Product Turns Walls into Interactive Landscapes
10
Virtual Restaurant Campaigns
The Martell Curious Restaurant Shares Three Unique Storylines
9
Artful QR Code Cans
Big in Japan's Packaging Can Be Scanned to Discover Songs
8
Arcade Advertising Strategies
Tesla Showrooms are Being Converted into Arcades
7
Painterly AR Wine Apps
Imagery Estate Winery's AR Mobile App Applies Artful Filters
6
RFID-Enabled Jewelry Experiences
Diamonds International's Interactive Consoles Immerse & Educate
5
Tie-Dyed Mushroom Sandwiches
Quiznos Released the New Magic Mushroom Melt in Denver
4
NFC Wine Bottle Tags
Seppeltsfield Barossa's Grounds Range Features Authenticating Packaging
3
Mysterious Sandwich Cookie Flavors
Mystery Oreos are Back with a Chance to Win $50,000
2
Royal Burger Delivery Stunts
Burger King's 'King of the Streets' Campaign Boasts Free Whoppers
1
Custom Mother's Day Videos
This KFC Video Boasts a Provocative Version of the Chickendale Dance
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AR Halloween Costume Try-Ons
Snap Inc. and Disguise Release a New Halloween AR Shopping Feature
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Sci-Fi Series Metaverse Activations
H&M is Launching an Experience Within H&M Loooptopia on Roblox
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Inflatable Dome Fashion Shows
Alexander McQueen Debuts Its Spring/summer Line in This Dome
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
App-Enabled Party Games
Twister Air Takes a Digitized Approach to the Classic Pastime
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
AR-Powered Cereal Games
The Lucky Charms Journey to the Magic Gems Game is Immersive
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Spiky Inflatable Sculptures
Steve Messam Presents His Sculptures During Clerkenwell Design Week
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Relaxed Interactive Mobile Games
Nintendo and Niantic Join Forces on the Pikmin Finder Game
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool