Toys play a critical role in shaping the minds of children in the way they understand and express their passions -- with that being said, the July 2018 Toys trends offer educational and creative elements in fun experiences. As toys contribute a strong impact on young minds, the trends this month reflect empowering components in representation as well.
An example of an educational toy is the Smartiboy Kit by The Crafty Robot -- it allows kids to create their own robots using an AI technology. The Coloured Goodies dolls are toys specifically created to empower young girls by expanding traditional doll's visual representation and altering the standards of beauty.
Playing with toys doesn't have to be constrained to the youth, there are toys designed for adult entertainment as well. Some examples of this include LEGO's Bugatti Chiron Kit for car and puzzle lovers, and the Superheroine blank female action figure for artistic customization and creative expression.
Top 40 Toys Trends in July
40
Bluetooth-Connected Fidget Cubes
The 'Masta Box' Fidget Toy Enables Play and Productivity
39
Screen-Free Activity Toys
The 'Story Ball' Helps Children Develop Their Motor Skills
38
Plastic-Free Water Balloons
This Water Balloon Kit Teaches How to Make Spherified Water
37
Immersive Story Orbs
Storyballs are a Fun, Screen-Free Way to Engage Kids
36
Toy-Storing Activity Workstations
The IO Doodle Box Encourages Crafting and Organization
35
Multipurpose Fidget Pens
The 'OrbitPen' Lets You Play without Breaking Your Concentration
34
Customizable Action Figures
The Superheroine Blank Female Action Figures are Personalization-Ready
33
Emotional Communication Toys
The 'AMICA' Smart Toy Helps Children with Autism Learn About Feelings
32
Spooky Nighttime Board Games
The ThinkFun Shadows in the Forest Needs to be Played in the Dark
31
DIY AI Robot Kits
The Smartibot Kit Demystifies AI by Turning It into a Do-it-Yourself Toy
30
Infinitely Spinning Tops
The LIMBO Top is Implicitly Inspired by 'Inception'
29
Stacking Educational Coding Robots
The 'TacoBot' Lets Kids Create and Code in a Fun Manner
28
Pixelated Desktop Puzzle Toys
'Zero Pixels' Requires Users to Leave No Empty Space
27
Dog-Inspired Youth Accessories
Smoko's New Milo Corgi Collection Offers a Backpack and a Diffuser
26
Action Cam Toy Cars
The Hot Wheels 'Zoom In' Car was Developed by Mattel and GoPro
25
Playful Gelatin Kits
Jell-O Play Snacks Encourage Creativity by Mixing Snacktime and Playtime
24
Sustainability Focused Table Games
The 'Labyrinth' Educational Toy Teaches Players About Recycling
23
Internet Search-Themed Games
Big Potato's 'Weird Things Humans Search For' Looks at Web Searches
22
AI-Powered Cardboard Robots
Smartibot is a DIY Cardboard Robot That Uses Artificial Intelligence
21
Empowering Inclusive Dolls
Ellen Brudet's Coloured Goodies Celebrates Uniqueness in Beauty
20
AR-Infused Laser Blasters
Nerf's Laser Ops Pro Blasters Utilize AR for Single-Player Experiences
19
Customizable Character Coding Robots
The Ozobot 'Bit' Offers STEAM Activities Right Out of the Box
18
Cute Cthulhu Plushies
The 'C is for Cthulhu' Baby Plush is a Cozy Take on the Lovecraft Monster
17
Interactive Board Game Books
The 'GAMEBOOK' Packs a Number of Ancient Pastimes
16
Playful Cardboard-Repurposing Apps
IKEA Toybox Uses AR to Bring Used Cardboard Boxes to Life
15
Connected Cube Games
The GoCube is a Smart Reimagining of the Rubik's Cube
14
Baby Raptor Figurines
These 'Baby Blue' Statues are Official 'Jurassic World' Collectibles
13
Intergalactic Saga Card Games
The Star Wars Han Solo Sabacc Card Game is Authentically Inspired
12
Robotics Engineer Barbies
Barbie has Partnered with Tynker to Teach Kids About Coding
11
Playful Engineering Kits
Electric Motors' Catalyst Box Challenges Kids to Build and Create
10
Artful 60s-Inspired Toy Cars
These Toy Car Miniatures are Fun for Kids and Adults Alike
9
Chic Americana Board Games
The Shinola Backgammon & Checkers Game Set is Premium
8
Transformative Bakery Toys
Premium Toys' Sweet Pups Morph from Plush Dogs to Realistic Sweets
7
Responsive Anime Robots
The 'HelloPika' Pikachu Talking Robot Toy is Interactive
6
Screen-Free Coding Robots
Botley Teaches Children How to Code Through Fun Immersive Activities
5
Empowering STEM-Building Sets
Wonderhood Toys Encourages Young Girls to Learn About Engineering
4
Robotic Kids Coding Games
RoboFellow Lets Kids Enter Commands and Run Real Code
3
Parental 8-Bit Games
NERF France Created 'Be a Hero Again' to Help Parents Feel Cool
2
AR Coding Robots
Pai Technology's Augie Robot Encourages Creativity and Teaches Kids How to Code
1
Collectible Scientific Playsets
Learning Resource's Beaker Creatures Enables Kids to Explore
Related Ideas
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Doll-Themed Pink Cars
Hot Wheels Debuts a Barbie Corvette Convertible Inspired by the Stingray
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Meditative Screen-Free Toys
Calm Tonie Shares Mindfulness Activities & Breathwork for Kids
AI-Powered Chess Boards
The 'GoChess' Robotic Chess Board Offers Real-Time Coaching
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Interactive Building Block Calendars
The LEGO 2023 Daily Builds Calendar Offers Daily Prompts
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Adorable AI Conversational Toys
FoloToys Use AI To Offer Love, Entertainment, and Learning
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Superhero-Inspired Automobiles
Midjourney Boasts a Slew of AI-Generated Car Designs
Creative STEM-Based Toys
JitteryGit's Educational STEM Toys Foster Creativity in Kids
Mars Rover Toy Models
The LEGO Technic NASA Mars Rover Perseverance Arrives June 1
Gummy Bear Toys
Gummymals are Squeezable Toys with 20 Different Interactions
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Superhero-Themed Puzzled Advent Calendars
LEGO Unveils a Festive Avengers Advent Calendar
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Sensory Stimulated Toy Cars
Hot Wheels' Flippin’ Fast Die-Cast Cars are Made with ASAN
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Children's STEM Subscription Boxes
The ENGINO® STEM CLUB Subscription Box Promotes Learning
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
AI-Powered Learning Features
Quizlet's AI-Powered Tools Transform Student Learning
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
AI-Powered Desktop Robots
The 'Doly' Companion Robot is Advanced and Educational
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Ergonomic Dog Toys
Earth Rated's Debut Dog Toy Collection is Durable, Stimulating & Safe
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Solar-Powered Rover Kits
4M's 'Solar Rover Kit' Educates Kids About the Power of Green Science
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Modular Robotics Kits
ioCube Fuses the Simplicity of Building Blocks with Advanced Circuitry
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Game-Inspired LEGO Sets
LEGO Unveil Its Latest Sonic the Hedgehog Interactive Sets
STEM Holiday Shops
CircuitMess' Holiday Gift Shop Has Presents That Teach Coding & Creative Design
Art-Focused STEAM Kits
Robot in a Can Helps Build STEAM Skills Through Art and Design Education
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Loneliness-Combating AI Teddy Bears
Adults are Turning to AI Friend Chatbots for Loneliness
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Inspiring Imaginative Television Series
LEGO Launches the LEGO DREAMZzz Segment for Kids
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Colorful Doll-Topped Cakes
SusieCakes is Serving Up New Barbie Cakes This Summer
3D Toy Puzzle Castles
LEGO Creates the Disney Castle Kit to Celebrate its 100th Anniversary
Coding Education Car Toys
The TPBot Smart Coding Car Works with Building Blocks
Smart Sensory Toys
Peel&Play Has Interlocking Pieces That Can Be Peeled & Rebuilt
Film-Themed Character Puzzle Kits
LEGO Unveils the New Dobby™ the House-Elf” LEGO Kit
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
AI-Powered Wheeled Robots
LG Previews a Smart Robot on Wheels for Home Monitoring Purposes
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Visually Impaired Puzzle Blocks
LEGO Presents Braille Bricks for an Inclusive Playing
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Reprogrammable Robot Companions
Quarky Teaches Kids AI, Robotics and Programming Through Play
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Inclusive Children's Education Apps
Smart Tales is Certified by IBCCES as an Autism Resource
Magnetic Building Tiles
'Magna-Tiles' are Magnetic Building Sets That Promote STEM Concepts
Baby-Focused Learning Toys
Matchstick Monkey's Playtime Toys Help Babies Develop Fine Motor Skills
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Braille Building Blocks
LEGO's Play with Braille Bricks Teach Kids with Visual Impairments to Read
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
STEM Excavation Kits
Thames & Kosmos' 'Jurassic World Dinosaur Dig' Lets Kids Be a Paleontologist
Presentation-Building AIs
Beautiful.ai Launches a Generative AI Tool Called DesignerBot
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AI Board Game Robots
SenseTime's AI-Powered Robot Helps Players Strategize
Phygital Kids Board Games
Playshifu's New 'Tacto' Board Game Combines AR with Physical Figurines
AI-Driven Financial Education Games
Money Smarts Unveils AI Financial Game on Indiegogo
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Gamified Silicone Toys
The 'KULBUTOO' is a Fidget Toy that Uses Physics to Entertain Users
Educational Programmable Robots
DJI's 'RoboMaster S1' Allows Kids to Program an Educational Robot
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Kid-Friendly Aviation Programs
easyJet's Summer Flight School Challenges Gender Stereotypes
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
DIY Nail Art Printers
Preemadonna's DIY Nailbot Kit Gets Girls Interested in STEM
AI-Empowered Vehicle Designs
Toyota Research Institute Plays Around with Generative AI
Africa-Themed STEM Crafts
Teni & Tayo Offers a Subscription Box of STEM Crafts Inspired by Africa
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Child-Friendly AI Doodles
Dodoboo Uses AI to Turn a Child's Doodles into Art
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
AI-Powered Safety Training
UpSkill Teaches Children Safety with Scenario Based Training and AI
Playful Foosball Toy Blocks
The New LEGO Table Football MOC Comes with DIY Design Elements