Toys play a critical role in shaping the minds of children in the way they understand and express their passions -- with that being said, the July 2018 Toys trends offer educational and creative elements in fun experiences. As toys contribute a strong impact on young minds, the trends this month reflect empowering components in representation as well.
An example of an educational toy is the Smartiboy Kit by The Crafty Robot -- it allows kids to create their own robots using an AI technology. The Coloured Goodies dolls are toys specifically created to empower young girls by expanding traditional doll's visual representation and altering the standards of beauty.
Playing with toys doesn't have to be constrained to the youth, there are toys designed for adult entertainment as well. Some examples of this include LEGO's Bugatti Chiron Kit for car and puzzle lovers, and the Superheroine blank female action figure for artistic customization and creative expression.
Top 40 Toys Trends in July
40
Bluetooth-Connected Fidget Cubes
The 'Masta Box' Fidget Toy Enables Play and Productivity
39
Screen-Free Activity Toys
The 'Story Ball' Helps Children Develop Their Motor Skills
38
Plastic-Free Water Balloons
This Water Balloon Kit Teaches How to Make Spherified Water
37
Immersive Story Orbs
Storyballs are a Fun, Screen-Free Way to Engage Kids
36
Toy-Storing Activity Workstations
The IO Doodle Box Encourages Crafting and Organization
35
Multipurpose Fidget Pens
The 'OrbitPen' Lets You Play without Breaking Your Concentration
34
Customizable Action Figures
The Superheroine Blank Female Action Figures are Personalization-Ready
33
Emotional Communication Toys
The 'AMICA' Smart Toy Helps Children with Autism Learn About Feelings
32
Spooky Nighttime Board Games
The ThinkFun Shadows in the Forest Needs to be Played in the Dark
31
DIY AI Robot Kits
The Smartibot Kit Demystifies AI by Turning It into a Do-it-Yourself Toy
30
Infinitely Spinning Tops
The LIMBO Top is Implicitly Inspired by 'Inception'
29
Stacking Educational Coding Robots
The 'TacoBot' Lets Kids Create and Code in a Fun Manner
28
Pixelated Desktop Puzzle Toys
'Zero Pixels' Requires Users to Leave No Empty Space
27
Dog-Inspired Youth Accessories
Smoko's New Milo Corgi Collection Offers a Backpack and a Diffuser
26
Action Cam Toy Cars
The Hot Wheels 'Zoom In' Car was Developed by Mattel and GoPro
25
Playful Gelatin Kits
Jell-O Play Snacks Encourage Creativity by Mixing Snacktime and Playtime
24
Sustainability Focused Table Games
The 'Labyrinth' Educational Toy Teaches Players About Recycling
23
Internet Search-Themed Games
Big Potato's 'Weird Things Humans Search For' Looks at Web Searches
22
AI-Powered Cardboard Robots
Smartibot is a DIY Cardboard Robot That Uses Artificial Intelligence
21
Empowering Inclusive Dolls
Ellen Brudet's Coloured Goodies Celebrates Uniqueness in Beauty
20
AR-Infused Laser Blasters
Nerf's Laser Ops Pro Blasters Utilize AR for Single-Player Experiences
19
Customizable Character Coding Robots
The Ozobot 'Bit' Offers STEAM Activities Right Out of the Box
18
Cute Cthulhu Plushies
The 'C is for Cthulhu' Baby Plush is a Cozy Take on the Lovecraft Monster
17
Interactive Board Game Books
The 'GAMEBOOK' Packs a Number of Ancient Pastimes
16
Playful Cardboard-Repurposing Apps
IKEA Toybox Uses AR to Bring Used Cardboard Boxes to Life
15
Connected Cube Games
The GoCube is a Smart Reimagining of the Rubik's Cube
14
Baby Raptor Figurines
These 'Baby Blue' Statues are Official 'Jurassic World' Collectibles
13
Intergalactic Saga Card Games
The Star Wars Han Solo Sabacc Card Game is Authentically Inspired
12
Robotics Engineer Barbies
Barbie has Partnered with Tynker to Teach Kids About Coding
11
Playful Engineering Kits
Electric Motors' Catalyst Box Challenges Kids to Build and Create
10
Artful 60s-Inspired Toy Cars
These Toy Car Miniatures are Fun for Kids and Adults Alike
9
Chic Americana Board Games
The Shinola Backgammon & Checkers Game Set is Premium
8
Transformative Bakery Toys
Premium Toys' Sweet Pups Morph from Plush Dogs to Realistic Sweets
7
Responsive Anime Robots
The 'HelloPika' Pikachu Talking Robot Toy is Interactive
6
Screen-Free Coding Robots
Botley Teaches Children How to Code Through Fun Immersive Activities
5
Empowering STEM-Building Sets
Wonderhood Toys Encourages Young Girls to Learn About Engineering
4
Robotic Kids Coding Games
RoboFellow Lets Kids Enter Commands and Run Real Code
3
Parental 8-Bit Games
NERF France Created 'Be a Hero Again' to Help Parents Feel Cool
2
AR Coding Robots
Pai Technology's Augie Robot Encourages Creativity and Teaches Kids How to Code
1
Collectible Scientific Playsets
Learning Resource's Beaker Creatures Enables Kids to Explore
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Hands-On Computer Science Programs
LEGO Education Computer Science & Ai Promises to Engage Kids
Bright Playful Sport Playgrounds
LEGO and Nike Reimagine Sports as Playful Learning in Shanghai
Playful Oral Care Kits
The Build-A-Brush Starter Kit Turns Daily Brushing into a Creative Activity
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Playful Ai Companions
AI Bunny Turns Screen Time into Active Learning and Calm Engagement
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Brick Toy-Inspired Jewelry
Studio GOGO's LEGO-Inspired Jewellery is Made to Be Played With
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Toy-Inspired Jewelry Collections
Hot Wheels x ALEX AND ANI Drop a Jewelry Line Inspired By Toys
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Voice-to-Sticker Printers
Stickerbox Supports AI-Powered, Safe, Independent, Creative Play
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Cute AI-Powered Companions
Luka AI Cube and the Luka Robot Take Center Stage at CES 2026
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Personalized Learning Activities
Kidtivity Lab Delivers Custom AI Activities for Young Minds
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
STEM-Driven Building Block Kits
These LEGO Education Science Kits Come in Four Options
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
AI 3D Printing Tools
Ai Doll Generates And 3D Prints Personalized AI Action Figures Instantly
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
AI-Powered eCommerce Features
Amazon Interests Offers Tailored Product Options for Shoppers
Child Mobility Concepts
Toyota Unveils a Self-Driving Ev for Children That Challenges Conventions
Toy Kitchen Cookbooks
Melissa & Doug Announced Three Playable Books with Penguin Young Readers
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Junior Kitchen Products
KitchenAid Kids Helps Children Participate in Age-Safe Cooking Experiences
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Creative Story Platforms
Imagine Tales Sparks Creativity In Kids With Safe AI Storytelling Tools
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
AI-Powered STEM Camp Directories
AI is Optimizing a STEM Summer Camp Directory
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Educational Robotics
South Africa Unveiled Its First AI-Powered Teaching Robot
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Interactive AI-Connected Flower Toys
The FoloToy AI Sunflower Connects to ChatGPT 4 at CES 2026
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
AI Emotional Interface Systems
FEELBOT Fosters Empathy and Social Connection in Kids
Hands-On Modern Educational Systems
Codie Blocks Aims to Build Foundational Thinking
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Backyard Electric Ride-Ons
Garvee Launched its 'Ride-On Toys Collection'
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
AI Technology-Focused Training Campaigns
The Raspberry Pi Foundation Emphasizes Youth Empowerment
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Kid-Friendly Smart Cameras
Dr.LookAI Supports Early Education Through Photography
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Tennis Barbie Dolls
Barbie Debuts Venus Williams Doll to Honor Equal Pay Pioneer
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Crystal Floral Arrangement Kits
Cra-Z-Art's DIY Crystal Floral Kits Double as Decor for All Ages
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
AI-Generated Game Objects
Roblox Unveiled AI 4D Creation Tools
Teacher-Focused Robotics Training
DFRobot and ALECSO Launch AI and Robotics Training for Teachers
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Buoyant Toy Spots
Tom Holland Stars in LEGO's Imaginative 'Never Stop Playing'
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Floral Building Block Arrangements
LEGO® Debuts Four New LEGO® Botanicals Sets
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Toy Car-Inspired Fashion Capsules
Hot Wheels and Maje Join Forces on a SS25 Collection
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Personalized AI Coloring Pages
Happy Pages AI Lets Parents Create Coloring Pages for their Kids
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Modular STEM Displays
LEGO Celebrates the Evolution of STEM with an Architectural Set
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Creative AI Devices
Create is a Screen-Free Concept That Prints AI Drawings for Kids to Color
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Expressive 3D-Printed Figures
Solobo Emotion Friends Help Kids Explore Feelings Through Play
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Personalized Action Figures
Action Figure AI Generator Creates Custom Action Figures From Photos
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Real-Circuit Board Games
Reactor Rescue Uses Functional Electronics in Gameplay
Educational AI Companions
Mr. Nimi Introduces Safe AI-Driven Learning Companions For Children
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
AI-Powered Industrial Robots
Gemini AI Powers Industrial Robot Systems
Interactive Bloclk Sculptures
Dancing Hula Girl Lego Build Actually Dances When Cranked
Personalized Story Tools
Child PlayBook Creates Custom Storybooks Using Photos And AI Narratives
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Gendered Building Campaigns
LEGO Brings the 'She Built That' Campaign to the CNE
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Interactive Learning Games
FamilyFunHub Makes Learning Engaging With Free Educational Games
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Cognitive Play Platforms
Toddlr Offers Educational Games for Kids with Balanced Screen Time
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Family-Friendly AI Shopping Assistants
Duckymaze's New Tool Interacts with Voice & Text Prompts
AI Storytelling Platforms
DearBook Creates Personalized Children's Storybooks Powered by AI
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection
AI-Powered Assortment Tools
Newell Brands Unveiled Its Direct-to-Consumer AI Model