The July 2018 interactive marketing ideas cover a variety of initiatives that are made to engage consumers by allowing them to partake in different aspects, whether it's attending a unique launch, or just working with packaging in a new way.
The Snickers Hunger Bunker is one campaign that especially stands out, with the chocolate bar brand erecting an immersive escape room that prompted consumers to choose their favorite flavor that they'd like to see implemented. In addition to involving consumers in the escape room experience itself, the campaign also prompted plenty of social media sharing, helping to spread the word in a more organic way.
Another notable campaign was is shower-themed singing event put on by Nivea, which is done in support of Cancer Research's Race for Life. At the event, attendees are welcome to show off their karaoke skills, with participants rewarded with a coupon and sample bag. The shareable event is set to run throughout the UK over the course of the summer, further generating awareness for the Race for Life.
Top 35 Interactive Marketing Ideas in July
34
Immersive Artist-Designed Pop-Ups
Amex's Live Life Experience Features a Foam Pit and Secret Rooms
33
Experiential Cocktail Tastings
The Bazaar by José Andrés' Bazaar Bar Flights are Interactive
32
Happiness-Inspiring Activations
Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy
31
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
30
Tech-Infused Fine Dining
Samsung and Ya Ge Teamed Up for a Technological Dining Experience
29
Interactive AI Installations
Ford's Large-Scale Installation for the Focus Model Engages Passersby
28
Shower-Themed Singing Events
Nivea Created a Shower Karaoke for Cancer Research's Race for Life
27
Candy-Branded Escape Rooms
Snickers' Hunger Bunker Tasks Guests with Selecting a New Flavor
26
Soda Mixology Apps
7UP's Digital Bartender App Shares Easy-to-Follow Drink Recipes
25
Biometric Travel Discovery Tools
Seeker by Le Club AccorHotels Offers Next-Gen Travel Suggestions
24
Experiential Otherwordly Installations
'Life Coach' is an Unconventional Multi-Sensory Experience
23
Immersive Driving Events
The Porsche Track Experience Helps Drivers Perfect Niche Skills
22
Self-Supporting Pizza Box Packaging
Boston Pizza & John St. Launch an Ultra-Convenient Packaging
21
Unexpected Branded Flower Arrangements
Tiffany & Co.'s Floral Flash Aims to Beautify NYC's Streets
20
Swimming Pet Events
Rover.com is Hosting Britain’s First-Ever Dog Swimming Gala
19
Playful Cardboard-Repurposing Apps
IKEA Toybox Uses AR to Bring Used Cardboard Boxes to Life
18
Outdoor Co-Working Offices
L.L.Bean is Launching a Collaborative Workspace in Madison Square Park
17
Responsive Beer Labels
This Smart Beer Label Provides Tailored Interactions Based on One's Mood
16
Beer-Tweeting Soccer Campaigns
Norrlands Guld Honors FIFA with a Playful Social Marketing Stunt
15
Online Drive Sober Pledges
Heineken Invites Drivers to Commit to Sobriety with an Online Pledge
14
Traveler-Connecting Selfie Campaigns
Absolut & JCDecaux Singapore Launch an Interactive Initiative
13
Blockchain Marriage Platforms
Björn Borg is Promoting Equality for All with 'Marriage Unblocked'
12
Sci-Fi Voice Assistant Games
'Westworld: The Maze' is an Immersive Game on Amazon Alexa
11
AR Soccer Challenges
Coca-Cola Challenged People to Go Head-to-Head with a Virtual Sports Star
10
Pop-Up Americana Museums
Helo and Jared Leto Collaborate on a Culture-Inspired Experimental Museum
9
Digital Fireworks Bars
Häagen-Dazs' Hanabi Bar Shares a Fireworks Show Inspired by Its Juicy Bar
8
Wanderlust-Targeting Interactive Microsites
Hawaii Tourism Authority Uses a Multi-Media Approach
7
Inclusive eSports Festivals
The GIRLGAMER eSports Festival Focuses on Inclusiveness in Gaming
6
Adventurous Discount Cards
Vollebak Created a Treasure Hunt with an 'Extreme Discount Card' Reward
5
Stereotype-Opposing VR Airline Tours
Scoot Breaks the Relation Between Low-Cost & Low Expectations
4
Parental 8-Bit Games
NERF France Created 'Be a Hero Again' to Help Parents Feel Cool
3
Official Basketball Holidays
Go Hoop Day aims to be basketball's first global holiday
2
Celebratory Pretzel Promotions
The Pretzel Nation Creation Campaign Asks Fans to Pick a New Flavor
1
Celebratory Burger Giveaways
Burger King Drive-Thru Offers Free Whoppers to Women in Saudi Arabia
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Decadent Ice Cream Launches
Mars Kicks Off 2023 With Three Delicious New Ice Cream Flavors
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Chocolate Brand Esports Partnerships
KitKat Extended its Partnership with EMEA Masters
Branded Snack-Themed Giveaways
Yasso Introduces the Snack-It Racket for National Snack Day
Lucky Chocolate Shops
The Snickers Luck Shop Shares Special Items and Gear for Football Fans
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Vibrant Product Campaigns
ZOA Energy Debuts Its Fuel Something Bigger Campaign
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Gamified Burrito Campaigns
Chipotle Launches Wordle-Inspired Game for Fans to Win Free Burritos
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Tastebud Training Programs
Snickers' Tastebud Training Prepares Fans for Snickers Hi Protein
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
Collaboration Candy Bar Treats
Butterfinger and Circle K Partnered on New Food and Beverages
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Branded Rest Stops
Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Inspired Hotlines
Evolve's "AI" (Activity Inspiration) Hypeline Helps People Try New Things
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Meat-Themed Brand Experiences
The Jack Link's Meat Retreat Celebrates National Jerky Day
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes