The top July 2016 mobile marketing ideas use everything from social media campaigns and games to chat bots in order to connect with smartphone users around the world.
Some of the most engaging Instagram campaigns to emerge as of late include Häagen-Dazs' 'Lose Yourself' fan photography project for Wimbledon 2016, a branded quiz from Hyundai that helps to match fans with an SUV and a two-piece advertisement from Smart Car that requires two Instagram users to place their phones side-by-side to see the full image of its 'fortwo' model.
Now that Facebook now supports artificially intelligent chat bots on Messenger, brands have been quick to tap into a new kind of conversational commerce. Consumers are now able to order burgers, book flights, print documents and receive breaking news in a way that feels like a chat with a friend.
Top 30 Mobile Marketing Ideas in July
30
eCommerce Chatbot Programs
'Mr. Chatbot' Supports eCommerce Companies with Sophisticated Chatbots
29
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
28
Curated Picnic Baskets
These Picnic Hampers are Designed After Instagram's Filters
27
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
26
Social Good Mobile Games
This Digital Game is Based on the Work of Doctors Without Borders
25
Coupled Car Campaigns
This Smart Car Instagram Ad Consists of Fragments That Come Together
24
Old-School Mac Emojis
Apple's 'Classic Mac' Emojis Bring Back iMac Imagery
23
Accent-Ameliorating Chat Bots
ELSA is a Virtual Pronunciation Coach and Mobile App for Accents
22
Branded Wallpaper Deals
This Wallpaper Advertising Scheme Uses Your Phone Background for Deals
21
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
20
Active Apparel Shopping Apps
The UA Shop App Brings Personalized Shopping to Under Armour
19
Flight-Booking Bots
The SkyScanner Facebook Messenger Bot Helps Travelers Book Flights
18
Social Shopping Concierges
Operator on Facebook Uses Both Human and AI Expertise for Finding Items
17
Smart Banking Bots
Kasisto's Personal Finance Bots Use Conversational AI That's Truly Intelligent
16
Financial Messenger Bots
The Amex Bot on Facebook Provides Info on Transactions and Purchases
15
Branded Social Media Quizzes
This Hyundai Instagram Campaign Follows a Crowdsourced Approach
14
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
13
Rewarding Donut-Ordering Apps
The Dunkin' Donuts App Now Supports On-the-Go Ordering Nationwide
12
Flower-Ordering Bots
1-800-Flowers.com Makes the Experience of Ordering Flowers Conversational
11
Social Check-In Reward Systems
The Swarm Perks and Challenges Encourages Users to Access Perks
10
AI Travel Bots
The 'Sure' Facebook Messenger Bot Acts Like a Digital Travel Guide
9
Social Music Mixers
Miller Genuine Draft Created 'RemixGram' to Help Fans Make Music on Instagram
8
Political Convention Apps
The Republican National Convention App Fosters Political Engagement
7
Humanitarian Advocacy Bots
UNICEF's Facebook Messenger Bot Offers a Place to Chat About Issues
6
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
5
Smartphone-Friendly Ads
Juice Mobile Introduces a Seamless Vertical Format for Ads on a Phone
4
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
3
Chat-Based Printing Bots
HP's Facebook Messenger Bot Prints When Engaged in Conversation
2
Interactive News Bots
The Wall Street Journal's Facebook Messenger Bot Delivers News On-Demand
1
In-App Merchandise Frameworks
TheMonetizr Automates the Process for Game Developers to Sell Merch
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
AI-Aided Social Networks
Why Be Real Online when you can BeFake
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
AI-Enabled Delivery Chatbots
Uber Eats Launches an AI Chatbot to Help Improve User Experiences
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Gamified AI Meal Planning
Meal Genius Let's Users Swipe Left or Right on Recipe Ideas
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Mobile Cannabis Marketplaces
Fire & Flower's Spark Marketplace App Simplifies Orders
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Automated Customer Engagement Services
'Braze AI' Uses AI for Reachouts Through Various Channels
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
Gin-Fueled Human Chatbots
Hendrick's Gin Launched a Human-Run "Chat G&T" Called Elliot
Real-Time AI Chat Bots
D-ID Agents Have Dynamic and Natural Customer Service Interactions
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Photo-Based Calorie Trackers
Meals.Chat Can Help Individuals Track Their Calories
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Customized Sales AI
Genius.AI Offers Customized Solutions for Sales and Marketing
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Inspired Hotlines
Evolve's "AI" (Activity Inspiration) Hypeline Helps People Try New Things
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Messaging App-Based Games
BetConstruct Launches a New Telegram Application for In-App Gaming
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Intelligently Integrated Chatbots
This Chatbot Tool Helps Improve Customer Service and Engagement
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic