The top July 2016 mobile marketing ideas use everything from social media campaigns and games to chat bots in order to connect with smartphone users around the world.
Some of the most engaging Instagram campaigns to emerge as of late include Häagen-Dazs' 'Lose Yourself' fan photography project for Wimbledon 2016, a branded quiz from Hyundai that helps to match fans with an SUV and a two-piece advertisement from Smart Car that requires two Instagram users to place their phones side-by-side to see the full image of its 'fortwo' model.
Now that Facebook now supports artificially intelligent chat bots on Messenger, brands have been quick to tap into a new kind of conversational commerce. Consumers are now able to order burgers, book flights, print documents and receive breaking news in a way that feels like a chat with a friend.
Top 30 Mobile Marketing Ideas in July
30
eCommerce Chatbot Programs
'Mr. Chatbot' Supports eCommerce Companies with Sophisticated Chatbots
29
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
28
Curated Picnic Baskets
These Picnic Hampers are Designed After Instagram's Filters
27
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
26
Social Good Mobile Games
This Digital Game is Based on the Work of Doctors Without Borders
25
Coupled Car Campaigns
This Smart Car Instagram Ad Consists of Fragments That Come Together
24
Old-School Mac Emojis
Apple's 'Classic Mac' Emojis Bring Back iMac Imagery
23
Accent-Ameliorating Chat Bots
ELSA is a Virtual Pronunciation Coach and Mobile App for Accents
22
Branded Wallpaper Deals
This Wallpaper Advertising Scheme Uses Your Phone Background for Deals
21
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
20
Active Apparel Shopping Apps
The UA Shop App Brings Personalized Shopping to Under Armour
19
Flight-Booking Bots
The SkyScanner Facebook Messenger Bot Helps Travelers Book Flights
18
Social Shopping Concierges
Operator on Facebook Uses Both Human and AI Expertise for Finding Items
17
Smart Banking Bots
Kasisto's Personal Finance Bots Use Conversational AI That's Truly Intelligent
16
Financial Messenger Bots
The Amex Bot on Facebook Provides Info on Transactions and Purchases
15
Branded Social Media Quizzes
This Hyundai Instagram Campaign Follows a Crowdsourced Approach
14
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
13
Rewarding Donut-Ordering Apps
The Dunkin' Donuts App Now Supports On-the-Go Ordering Nationwide
12
Flower-Ordering Bots
1-800-Flowers.com Makes the Experience of Ordering Flowers Conversational
11
Social Check-In Reward Systems
The Swarm Perks and Challenges Encourages Users to Access Perks
10
AI Travel Bots
The 'Sure' Facebook Messenger Bot Acts Like a Digital Travel Guide
9
Social Music Mixers
Miller Genuine Draft Created 'RemixGram' to Help Fans Make Music on Instagram
8
Political Convention Apps
The Republican National Convention App Fosters Political Engagement
7
Humanitarian Advocacy Bots
UNICEF's Facebook Messenger Bot Offers a Place to Chat About Issues
6
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
5
Smartphone-Friendly Ads
Juice Mobile Introduces a Seamless Vertical Format for Ads on a Phone
4
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
3
Chat-Based Printing Bots
HP's Facebook Messenger Bot Prints When Engaged in Conversation
2
Interactive News Bots
The Wall Street Journal's Facebook Messenger Bot Delivers News On-Demand
1
In-App Merchandise Frameworks
TheMonetizr Automates the Process for Game Developers to Sell Merch
Related Ideas
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Conversational Product Packaging
Digital Link's Cleo Assistant Lets Consumers Speak to Products
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
AI-Integrated Soda Campaigns
Pepsi 'The Sweetest’ Campaign Puts Pepsi Zero Sugar in the Spotlight
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
AI Merchant Onboarding Tools
DoorDash Launches Its AI Merchant Tools
Simplified Hotel Inquiries
Hotels.com Introduced an AI Chatbot for Trip Planning
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Limited-Edition Flip Phones
The SVEDPHONE Only Offers Call and Text for Living in the Moment
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Gen-Z-Targeted Phone Spots
Samsung Spotlights the Galaxy S25 Ultra in its 'Recipe Ideas' Ad
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Intent-Based Dating Features
Hinge introduces tools that help users signal readiness to meet
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
AI Cinematic Smartphones
The Honor 600 Transforms Photos into Cinematic AI Video Clips
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Conversational Search Ad Features
Google Unveiled AI Max for Search Campaigns
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
AI-Enabled Takeout Services
Uber Eats AI Tools Will Help Embellish Menus for Better Visuals
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Italian Sparkling Water Campaigns
S.Pellegrino Debuts Its Latest Campaign — Dinner Dialogues
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Automated Marketing Agents
Toast Launches Its Toast IQ Grow To Automate Restaurant Campaigns
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Multi-App AI Assistants
OpenAI’s ChatGPT Integrations Orchestrate Tasks Across Everyday Apps
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Personalized Cake Pitch Campaigns
The Daymaker Startup Sends AI-Crafted Cake Pitches
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Pizza-Branded Reading-Encouraging Apps
Pizza Hut Has Introduced Its First-Ever BOOK IT App
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
AI Marketing Features
Adweek Introduced Its Agentic AI Insights With ADWEEK Possible House Chat
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
AI-Powered Beauty Discovery Platforms
MyLondonBeauty Debuts Mobile Applications & an AI Assistant
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Lightweight Restaurant Apps
Curate Boosts Restaurant Loyalty with No-Download Apple App Clips
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Food-Focused AI Agent Apps
The Foodbe App Offers Nutrition Advice, Historical Insights and More
Social Media Automation Tools
AI Instagram Influencer Automates Posting & Messaging With AI Agents
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Premiumized Mid-Tier Smartphones
Qualcomm Brings AI and Gaming Upgrades to Affordable Devices
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Chatbot Grocery Delivery Features
Uber Eats Cart Assistant Lets Users Chat to Add Items
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Automated Message Assistants
Enhance Customer Engagement With ZenithChat’s 24/7 Instagram Chatbot
Embedded Marketing AI Assistants
Meta AI Optimizes Campaigns and Resolves Ad Issues in Real Time
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Car Race-Focused Mobile Apps
IBM and Scuderia Ferrari HP Upgrade the Experience for Formula 1 Fans
Smart Meal Planning
Kitchen Savvy App Uses AI To Personalize Recipes And Save Time
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
AI-Assisted Messaging
WhatsApp Introduces AI Writing Help and Photo Editing Features
AI Menu Optimization
Doordash Uses AI to Improve Menu Descriptions and Food Visuals
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
AI-Driven Platform Updates
Yelp Spring Product Release 2026 Introduces the Yelp Assistant
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Chat-Based Payment Features
WhatsApp Enables Mobile Recharges Directly Within Messaging Chats
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
AI Marketing Tools
21 Free AI Marketing Tools Helps Founders Complete Marketing Tasks Faster
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Conversational Publishing Tools
Will Turns WhatsApp Messages Into Branded LinkedIn Posts
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Automated Design Creation
CreateMyBanner Uses AI to Generate Custom Social Media Banners
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Operations-Centric Beverage Programs
Fresh Blends Boasts Fresh Blends Cares and the FB Cares App
Beauty Platform Communications
Fresha is Enhancing Customer Engagement Through Interactive Tech
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Data-Activated Direct Mail Programs
AI Mail Predicts Homes Most Likely to Convert to Leads & Sales
Mobile Revenue Management Apps
Ambition Launches a Mobile App For Real-Time Sales Coaching
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
B2B Social Intelligence
Octolens Tracks Brand Mentions and Keywords With B2B-Focused AI
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Social Content Automation Tools
ViralMarketer Builds Your 14-Day Social Media Calendar In Seconds
Mood-Driven Discovery Platforms
Jammy Chat Aligns Content and Music with a User's Emotional State
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms