These July 2015 sports trends range from luxury diving watches to female football campaigns that empower young girls to participate in the competitive world of athletics. Embracing feminism in sports, popular athletic brands are showing their support for women in the male-dominated field. From Nike Women's female-focused 15K race and floating training facility to the Football Association's #WeCanPlay campaign, the athletic industry is realizing the importance of female participation in sports that are more traditionally marketed to a male audience.
In addition to empowering athletic initiatives, these July 2015 sports trends also include fashion-forward sportswear collections and interactive equipment shops that encourage shopping while enhancing one's overall performance levels.
Other favorites include digital detox adventures -- retreats that encourage athletic activities in exchange for screen time -- and smart sensor wearables that monitor health levels while tracking althletes' efficiency and posture.
Top 70 Sports Trends in July
70
Urban Stealth Bicycles
The B-9 NH Black Edition by BME Design is Full of Futuristic Angles
69
Fish-Finding Sunglasses
These Fishing Sunglasses are an Ideal Accessory for Reeling in a Big Catch
68
Student-Oriented Bikes
'adam' is an E-Bike Designed for Students and Features a Detachable Speaker
67
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
66
City Tour Sportswear (UPDATE)
This Nike Tight of the Moment Embraces Clean Scandinavian Design
65
Luxury Dive Watches
The CLERC Hydroscaph GMT Power-Reserve is a Peerless Exploration Machine
64
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
63
Origami Playground Canopies
This Brightly Colored Thin Metal Canopy Protects a Playground in Spain
62
Rainbow Running Shoes
The Nike Flyknit Racer Multicolor 2.0 is Sleek, Fast and Colorful
61
Cider-Endorsed Obstacle Courses
'Tough Mudder' Competitors Rehydrate with an Aston Manor Cider
60
Versatile Cycling Skirts
The 'Bicycle Wrap Skirt' Provides an Easy Way for Women to Bike in Style
59
Designer Basketball Jerseys
Illustrator Meagan Morrison Redesigned NBA Uniforms as Luxury Fashion
58
LGBT-Supporting Sportswear
The Nike #BeTrue Collection Celebrates the Potential of All Athletes
57
Whiteout Bike Shop Interiors
The New Biomega Store in Copenhagen Features a Stark Interior Design
56
Sunset-Printed Jerseys
This Summer Sportswear Collection from Adidas is Lightweight and Breathable
55
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
54
Princess Softball Uniforms
This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
53
Upcycled Bike Reflectors
'Cyclesigns' are Bicycle Reflectors Made from Roadside Traffic Signs
52
Inflatable Bike Carriers
This Clever Bicycle Carrier Makes It Easier to Attach a Bike to a Car
51
Clever Skateboard Chairs
Tim Defleur and Benjamin Helle Design a Uniquely Mobile Seating
50
Bamboo Ski Poles
The 'Poleplant' Provides Sustainable Poles That are Perfect for Skiing or Hiking
49
Off-Road Electric Bikes
This Eco-Friendly Bike Features Electric Powertrain Technology
48
Augmented Reality Bike Helmets
This AR Cycling Helmet Prototype Boasts Blind-Spot Visualization
47
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
46
Responsive Cushioning Sneakers
The Nike Air Zoom Collection Boasts the Brand's Fastest Tech Yet
45
Ice Cream-Mimicking Playgrounds
This Ice Cream Playground is a Pink & Blue Wonderland for Kids
44
Sneaker-Compatible Skates
The On Wheelz Platform Converts Sneakers Into Skates
43
High-Tech Soccer Shoes
Nike's Updated 'Hypervenom II Boot' Features Futuristic New Materials
42
Campsite Cooking Knives
'Tiktaalik' Has Launched a Filed Knife Set of Outdoor Cooking Knives
41
Motor-powered Fitness Bottles
The ROTO Eliminates Lumps from Post-Workout Shakes
40
Luxurious Outdoor Tours
This Tour Company Combines Outdoor Adventure with Luxury Accommodations
39
Floral Running Shoes
The Nike Photosynthesis Pack is Fresh and Floral
38
Surfboard-Carrying Motorcycles
This BMW Motorcycle is Designed to Satisfy Summer Surfers
37
Hotel Souvenir Bikes
Ace Hotel & Tokyobike Launched a Brightly Colored Bicycle Line for Guests
36
Effortless Athletic Kits
The Leandra Medine x Outdoor Voices Athletic Clothing Needs No Styling
35
Stylish Cycling Gear
The Colette X Coq Sportif Collaboration Collection Hits Stores in July
34
Swimming Beard Caps
Virgin Train Designs a Unique Water Cover for Facial Hair
33
Stress-Relieving Movement Guides
This Infographic Explains How to Do Yoga to Reduce Stress
32
Astronaut-Approved Workout Shirts
‘Triton’ is a Space-Certified Sweat-Absorbing Shirt for Athletes
31
Celebrated Point Guard Kicks
The Under Armour Curry One Low Kicks Follow Steph Curry's NBA Title
30
Pose-Perfecting Yoga Mats
The 'Atmananda Yoga Mat' is an Exercise Tool for Improving Alignment
29
Smart Sensor Socks
Sensoria's Textile Sensor Technology Monitors Performance and Accuracy
28
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
27
Snug Soccer Boots
The NikeLab Air Footscape Magista Boasts a Paradigm-Shifting Dynamic Fit Collar
26
Interactive Golf Stores
The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience
25
Handlebar Bottle Openers
The 'Pub-Nub' is a Handy Bike-Mounted Bottle Opener
24
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
23
Virtual Reality Photojournalism
The Getty Images VR Database Will Be Accessible with Oculus Rift
22
Protective Baseball Head Guards
This Head Guard Has a Carbon Fiber Plate For Extra Protection
21
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
20
Dad-Bod Perfecting Devices
'Vyprer' is an Ideal Father's Day Fitness Gift to Give Dad a Great Body
19
Gothic Half Pipes
Brandon Vickerd Puts an Artistic Spin on Skater Ramps
18
Celebratory Gym Makeovers
Jordan Brand Renovates the NBA Allstar's Emsley A. Laney High School Gym
17
Sports Broadcasting Shops
Sport Chek's Flagship Store Includes a Built-In Broadcasting Studio
16
Maternity Golfing Apparel
'Bump & Run' is a Line of Golf Clothes Designed for Expectant Mothers
15
Celebrity Cyclist Documentaries
The Lance Armstrong Documentary Explores His Controversial Career
14
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
13
Feline-Friendly Yoga Classes
'Yoga at Connie’s' Recently Held a Special Yoga Session with Cats
12
VR Football Training Technology
The Dallas Cowboys to Use Virtual Reality to Train Quarterbacks
11
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
10
Custom Floating Fitness Studios
The Nike Women's 15k Will Kick Off with Special Training Classes
9
Performance-Enhancing Racket Sensors
This New Device Helps Users Improve Their Tennis Swing
8
Extreme Pogo Sticks
The V4 Pogo Sticks Gives You Up to 10 Feet of Air
7
Male Adventure Collectives
The Adventuring Company Gets Men to Have Meaningful Discussion Outdoors
6
Eccentric Surfboard Art
Hayden Cox Opened a Gallery for His Surf-Inspired Art Collection
5
Fitness-Celebrating Stores
Spencer O'Brien Helps Open the Nike Women Concept Store in Toronto
4
Cartoon-Mimicking Mascots
The Partick Thistle Football Club Has Unveiled a Bright Yellow Mascot
3
Digital Detox Adventures
Folk Rebellion and Discover Outdoors are Offering a Yoga and Surf Retreat
2
Female Sport-Tracking Apps
'Beautiful Game' Helps to Track the Women's FIFA World Cup Matches
1
Compassionate Soccer Campaigns
Sport Club Internacional's 'Side by Side' Reduces Sports Rivalry
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Fashionable Sportswear Collaborations
The ASICS Novalis Release Offers a Unisex Apparel Lineup
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Women's Sportswear Flip Flops
Nike Calm Flip Flops Now Arrive in Styles for Women
Collaboration Retro Tennis Apparel
The Lacoste x Sporty & Rich Collection Has a Soft Palette
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Graphic Soccer Fashion Lines
PUMA Collaborates with Manchester City, and BlackEyePatch
Olympics-Inspired Running Shoes
lululemon Debuts the Team Canada Beyondfeel Women's Running Shoe
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Vintage-Inspired Watch Ranges
The Seiko 5 Sports ‘Customise’ Limited Edition Collection is Sleek
Football-Themed Collectible Candles
Cent Ldn Launches its World Cup-Themed Candle Collection
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Period-Protecting Football Kits
Nike Unveils the New Kits for the England Women's Football Team
Elevated Sporty Men's Watches
Fossil Introduces Its Latest Men's Watch Capsule—the Sport Tourer
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Sporty Dynamic Elevated Fashion
Ottolinger and PUMA Unveil its Latest Designs for FW23
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Female-Led Football Boots
Nike Presents the New Highly Researched Phantom Luna Football Shoe
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Italian-Inspired Football Fashion
Art of Football Adds Two More Designs to its FW24 Roster
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Square-Shaped Soccer Balls
Oliver Binnian and Willem Slegers Designs the UNPLAYABALL
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Nostalgic Soccer Jersey Designs
Liverpool Football Club and Nike Unveil the 2023/24 Jerseys
Sporty Apparel Collections
Liverpool FC and Converse Reunite for a Second Collaborative Capsule
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Inaugural Athleisure Collections
Hey Harper Expands from Jewelry to Chic Athleisure
Luxury Sportswear Capsules
Adidas Basketball Launches its Debut Luxury Sportswear Collection
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Hybrid Football Running Shoes
The FENTY x PUMA Avanti Updates a Classic Footwear Silhouette
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Tennis-Inspired Sportswear Lines
Sergio Tacchini's Spring/Summer 2023 Line is Sporty and Elegant
High-Fashion Football Footwear
The Adidas Football for Prada Collection Features Three Styles
NFL-Themed Athletic Apparel
NOBULL Drops NFL Combine Collection as 2023’s Presenting Sponsor
Woman Athlete Lego Sets
LEGO Pays Homage to Female Athletes for the First Time
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Victory-Inspired Premium Fashion
Wales Bonner Presents the Marathon Collection for SS24
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Retro-Tinged Revived Football Shoes
Nike Brings Life Back to its Field General Sneaker Model
Italian International Football Jerseys
Adudas Unveils Its Brand-new Football Kits
Collaborative Sport-Centric Apparel
PSG and Jordan Brand Join Forces on a New Collection
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Floral-Adorned Collaborative Collections
PUMA Joins Liberty of London Launch a Golf Capsule
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Metallic Collaborative Football Boots
Lionel Messi Joins adidas on a New Vibrant Leyenda Design
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Luxury Sports-Themed Watches
Richard Mille debuts the New RM 07-04 Automatic Sport Collection
College Sports-Themed Watches
Breitling Launched New Athleisure Watches of Four Universities
Tennis Club-Inspired Fashion Uniforms
Percival and Slazenger Drops the Racquet Country Club
Special-Edition Football Kits
adidas and FIGC Celebrate the Italian Federation's Anniversary
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Preppy Tennis-Ready Apparel
TALA's New COURT collection Includes Tennis-Ready Designs
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Sporty Solar Watch Designs
Diesel Recently Launched Its First Solar Watch Line
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Vibrant Women's Athlete Kits
Oakland Soul Sports Club Unveils Its 2024 Designs
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Expansive Sporty Spring Timepieces
adidas Originals Presents the SS23 Watch Collection
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Data-Driven Women's Ultramarathons
lululemon's FURTHER Ultramarathon Includes a Research Program
Reimagined Hybrid Futuristic Sportswear
LUEDER Presents Hybrid Looks for SS24 During LFW
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
North African Culture-Inspired Fashion
Daily Paper's Under the Same Moon Series Readies for SS23
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Vibrant Seasonal Football Jerseys
adidas and Arsenal Football Club Launch its New Jersey
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Sustainable Sports Apparel
Umbro Launches the Undyed Collection to Encourage Sustainable Practices
Elephant-Printed Sports Kits
Paris Saint-Germain Launches the New Michael Jordan Kits for 2023-24
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Funk-Inspired Luxury Timepieces
Louis Vuitton Releases New Tambour Street Diver Timepieces
Jamaica-Honoring Sporty Collections
Wales Bonner and adidas Launch Land of Wood and Water
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Collaborative Sporty Football Kits
Manchester City Joins PUMA On a New Football Kit Design
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Female-Focused Walking Challenges
Strava's 'Hot Girl Walk United' Supports Women in Motion
Lightweight Summer Fashion Capsules
Drama Call Presents its Latest Collection for Summer
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Sports Medal-Protecting Opulent Trunks
LVMH and Louis Vuitton Presents the Medals Trunk for Paris
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Inclusive Gaming Initiatives
FIFAe Kicks Off New Female Esports Inclusivity Programme
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Soccer Match Women's Aid Ads
Women's Aid Campaign Draws Attention to Increase in Domestic Abuse
80s-Inspired Football Capsule
adidas Originals and Manchester United Join on a Retro Capsule
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Vibrant Sportswear Lines
New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Esports Sportswear Partnerships
Team Vitality Signs a Deal with Danish Sportswear Brand hummel
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
European FAST Football Channels
Rakuten TV Launches a New Football FAST Channel Called FIFA+