These July 2015 sports trends range from luxury diving watches to female football campaigns that empower young girls to participate in the competitive world of athletics. Embracing feminism in sports, popular athletic brands are showing their support for women in the male-dominated field. From Nike Women's female-focused 15K race and floating training facility to the Football Association's #WeCanPlay campaign, the athletic industry is realizing the importance of female participation in sports that are more traditionally marketed to a male audience.
In addition to empowering athletic initiatives, these July 2015 sports trends also include fashion-forward sportswear collections and interactive equipment shops that encourage shopping while enhancing one's overall performance levels.
Other favorites include digital detox adventures -- retreats that encourage athletic activities in exchange for screen time -- and smart sensor wearables that monitor health levels while tracking althletes' efficiency and posture.
Top 70 Sports Trends in July
70
Urban Stealth Bicycles
The B-9 NH Black Edition by BME Design is Full of Futuristic Angles
69
Fish-Finding Sunglasses
These Fishing Sunglasses are an Ideal Accessory for Reeling in a Big Catch
68
Student-Oriented Bikes
'adam' is an E-Bike Designed for Students and Features a Detachable Speaker
67
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
66
City Tour Sportswear (UPDATE)
This Nike Tight of the Moment Embraces Clean Scandinavian Design
65
Luxury Dive Watches
The CLERC Hydroscaph GMT Power-Reserve is a Peerless Exploration Machine
64
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
63
Origami Playground Canopies
This Brightly Colored Thin Metal Canopy Protects a Playground in Spain
62
Rainbow Running Shoes
The Nike Flyknit Racer Multicolor 2.0 is Sleek, Fast and Colorful
61
Cider-Endorsed Obstacle Courses
'Tough Mudder' Competitors Rehydrate with an Aston Manor Cider
60
Versatile Cycling Skirts
The 'Bicycle Wrap Skirt' Provides an Easy Way for Women to Bike in Style
59
Designer Basketball Jerseys
Illustrator Meagan Morrison Redesigned NBA Uniforms as Luxury Fashion
58
LGBT-Supporting Sportswear
The Nike #BeTrue Collection Celebrates the Potential of All Athletes
57
Whiteout Bike Shop Interiors
The New Biomega Store in Copenhagen Features a Stark Interior Design
56
Sunset-Printed Jerseys
This Summer Sportswear Collection from Adidas is Lightweight and Breathable
55
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
54
Princess Softball Uniforms
This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
53
Upcycled Bike Reflectors
'Cyclesigns' are Bicycle Reflectors Made from Roadside Traffic Signs
52
Inflatable Bike Carriers
This Clever Bicycle Carrier Makes It Easier to Attach a Bike to a Car
51
Clever Skateboard Chairs
Tim Defleur and Benjamin Helle Design a Uniquely Mobile Seating
50
Bamboo Ski Poles
The 'Poleplant' Provides Sustainable Poles That are Perfect for Skiing or Hiking
49
Off-Road Electric Bikes
This Eco-Friendly Bike Features Electric Powertrain Technology
48
Augmented Reality Bike Helmets
This AR Cycling Helmet Prototype Boasts Blind-Spot Visualization
47
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
46
Responsive Cushioning Sneakers
The Nike Air Zoom Collection Boasts the Brand's Fastest Tech Yet
45
Ice Cream-Mimicking Playgrounds
This Ice Cream Playground is a Pink & Blue Wonderland for Kids
44
Sneaker-Compatible Skates
The On Wheelz Platform Converts Sneakers Into Skates
43
High-Tech Soccer Shoes
Nike's Updated 'Hypervenom II Boot' Features Futuristic New Materials
42
Campsite Cooking Knives
'Tiktaalik' Has Launched a Filed Knife Set of Outdoor Cooking Knives
41
Motor-powered Fitness Bottles
The ROTO Eliminates Lumps from Post-Workout Shakes
40
Luxurious Outdoor Tours
This Tour Company Combines Outdoor Adventure with Luxury Accommodations
39
Floral Running Shoes
The Nike Photosynthesis Pack is Fresh and Floral
38
Surfboard-Carrying Motorcycles
This BMW Motorcycle is Designed to Satisfy Summer Surfers
37
Hotel Souvenir Bikes
Ace Hotel & Tokyobike Launched a Brightly Colored Bicycle Line for Guests
36
Effortless Athletic Kits
The Leandra Medine x Outdoor Voices Athletic Clothing Needs No Styling
35
Stylish Cycling Gear
The Colette X Coq Sportif Collaboration Collection Hits Stores in July
34
Swimming Beard Caps
Virgin Train Designs a Unique Water Cover for Facial Hair
33
Stress-Relieving Movement Guides
This Infographic Explains How to Do Yoga to Reduce Stress
32
Astronaut-Approved Workout Shirts
‘Triton’ is a Space-Certified Sweat-Absorbing Shirt for Athletes
31
Celebrated Point Guard Kicks
The Under Armour Curry One Low Kicks Follow Steph Curry's NBA Title
30
Pose-Perfecting Yoga Mats
The 'Atmananda Yoga Mat' is an Exercise Tool for Improving Alignment
29
Smart Sensor Socks
Sensoria's Textile Sensor Technology Monitors Performance and Accuracy
28
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
27
Snug Soccer Boots
The NikeLab Air Footscape Magista Boasts a Paradigm-Shifting Dynamic Fit Collar
26
Interactive Golf Stores
The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience
25
Handlebar Bottle Openers
The 'Pub-Nub' is a Handy Bike-Mounted Bottle Opener
24
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
23
Virtual Reality Photojournalism
The Getty Images VR Database Will Be Accessible with Oculus Rift
22
Protective Baseball Head Guards
This Head Guard Has a Carbon Fiber Plate For Extra Protection
21
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
20
Dad-Bod Perfecting Devices
'Vyprer' is an Ideal Father's Day Fitness Gift to Give Dad a Great Body
19
Gothic Half Pipes
Brandon Vickerd Puts an Artistic Spin on Skater Ramps
18
Celebratory Gym Makeovers
Jordan Brand Renovates the NBA Allstar's Emsley A. Laney High School Gym
17
Sports Broadcasting Shops
Sport Chek's Flagship Store Includes a Built-In Broadcasting Studio
16
Maternity Golfing Apparel
'Bump & Run' is a Line of Golf Clothes Designed for Expectant Mothers
15
Celebrity Cyclist Documentaries
The Lance Armstrong Documentary Explores His Controversial Career
14
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
13
Feline-Friendly Yoga Classes
'Yoga at Connie’s' Recently Held a Special Yoga Session with Cats
12
VR Football Training Technology
The Dallas Cowboys to Use Virtual Reality to Train Quarterbacks
11
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
10
Custom Floating Fitness Studios
The Nike Women's 15k Will Kick Off with Special Training Classes
9
Performance-Enhancing Racket Sensors
This New Device Helps Users Improve Their Tennis Swing
8
Extreme Pogo Sticks
The V4 Pogo Sticks Gives You Up to 10 Feet of Air
7
Male Adventure Collectives
The Adventuring Company Gets Men to Have Meaningful Discussion Outdoors
6
Eccentric Surfboard Art
Hayden Cox Opened a Gallery for His Surf-Inspired Art Collection
5
Fitness-Celebrating Stores
Spencer O'Brien Helps Open the Nike Women Concept Store in Toronto
4
Cartoon-Mimicking Mascots
The Partick Thistle Football Club Has Unveiled a Bright Yellow Mascot
3
Digital Detox Adventures
Folk Rebellion and Discover Outdoors are Offering a Yoga and Surf Retreat
2
Female Sport-Tracking Apps
'Beautiful Game' Helps to Track the Women's FIFA World Cup Matches
1
Compassionate Soccer Campaigns
Sport Club Internacional's 'Side by Side' Reduces Sports Rivalry
Related Ideas
Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Sport-Detailed Monogram Wallets
Louis Vuitton Presentsa New Golf-Themed Wallet Collection
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
Love-Honoring Curated Gifting Series
JD Sports Rounds Up a Valentine's Edit to Celebrate Love
Athletic Wear Collabs
NikeSKIMS Collection Launches with NikeSKIMS First Collection Campaign
Pop Style Sportswear
BLACKPINK × FC Tokyo Sportswear Merges K-Pop Fashion with Football Culture
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Vintage-Inspired Summer Sneakers
Nike Presents a Light British Tan Air Max Muse Shoe
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
Glamorous Sports Collabs
Glamnetic x Fanatics Collection Brings Game-Day Energy to Your Fingertips
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
Heritage Sportswear Collections
Wales Bonner x adidas Fall 2025 Explores Sport Heritage and Craft
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
High-Fashion-Inspired Athletic Wear
Veronica Beard and HEAD Sportswear Collaborate on a New Line
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Sportswear Retailer Partnerships
Target and Champion Announced a Multi-Year Partnership
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Preppy Sports Apparel
Lacoste Reimagines Classic Collegiate Fashion
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Indulgent Sports-Focused Chocolate Medals
Hershey's Taps the Olympic and Paralympic Games
Versatile Activewear Essentials
Under Armour Features Co-Ord Pieces for Functionality and Style
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Contemporary Athleisure Brands
STAUD Sport Fuses Style and Functionality for Athletic Consumers
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Sports Beauty Collaborations
The Paris Saint-Germain Women’s Soccer Club Partners with Ilia Beauty
Luxuriously Fashion-Forward Tennis Lines
Gucci's 2025 Tennis Collection is Functional and Stylish
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Girl Group-Inspired Football Shirts
Spice Girls and Admiral Launch a Spiceworld Football Shirt
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Performance-Focused Wearable Technology Campaigns
Amazfit Partners with NFL Star Derrick Henry
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Athletic Beauty Collabs
Rematch Debuts a Cosmetics Partnership a Sportswear Giant
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Festive Athletic Editions
The Lululemon Lunar New Year 2026 Drops Three Lines for Celebration
Ultra-Chic Sporty Fashion Outfits
AKIRA's Game Day Outfits and Courtside Looks are to Die For
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
Redefined Women's Sportswear
Under Armour Launched the 'Women’s Courtside Collection'
High-Performance Sculpted Fitnesswear
Nike and SKIMS Announced NikeSKIMS, a New Brand for Women
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Co-Branded Athleisure Capsules
Umbro is Working with atmos on a Turf Collection
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Temperature-Regulating Sports Bras
Thirdlove's TempSync Active Supports Daily Activity & Movement
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Football League Timepiece Partnerships
Breitling Becomes the Official Timepiece Partner of the NFL
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Luxury Sports Timepieces
Breitling Unveils the Super Chronomat B01 44 NFL Teams Capsule Collection
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Minimal Court Collections
The adidas Fear of God Athletics FW25 Line Merges Sport & Simplicity
Athlete-Inspired Swimwear Campaigns
Kulani Kinis Debuts the Girls Who Go First with Zoë McDougall
Timepiece-Focused Event Series
Watch Week Aspen 2025 Represents a Significant Evolution
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
LGBTQ+-Celebrating Luxe Watch Designs
GUESS Watches Introduced Its 2025 Worn with Pride Capsule
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Empowering Women Athlete Campaigns
'Stay Ready' Urges Women to Consider Their Financial Futures
Tournament Timekeeping Partnerships
Hublot Reprises its Timekeeper Role for UEFA Women's EURO 2025
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Soccer-Focused Tech Campaigns
Hisense Has Launched Its Own the Moment Campaign for FIFA 2025
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Private Label Sports Apparel
The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Eurasia Athleisure Market Entries
Lululemon Expands Into Six New International Markets
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Luxe Designer Soccer Partnerships
Louis Vuitton Becomes an Official Partner of Real Madrid
Athlete Swimwear Knit Fusion
Tom Daley Swimwear Blends Knits with Sport-Ready Design
Women-Empowering Jewelry Collections
Zales, TOGETHXR, and Flau'jae Johnson Debut The Line Up
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Female Athlete-Focused Development Platforms
LaunchBreak is a Professional Development Platform
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Gender Gap-Alleviating Grant Programs
VOICEINSPORT Initiated a New Multi-Year Grant Program
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Youth Female-Focused Sponsorships
Oakley and RCX Sports Support Youth Female Flag Football
Coastal-Inspired Fashion Collections
U.S. Polo Assn. Debuts Its Sporty Spring/Summer Collection
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Collaborative Sporty Timeless Fashion
Mammut and Hiking Patrol Join on a Capsule for Ss26
Heritage Tennis Runways
Lacoste Transforms Roland-Garros Court for Fall-Winter 2025 Show
Elevated Sports-Betting Experiences
FanDuel Debuts New Features in Time for March Madness Season
Athlete-Joined High Fashion Capsules
Dior and Lewis Hamilton Explores Afrofuturism Themes
Volleyball Loungewear Deals
SKIMS Joins LOVB to Outfit and Elevate Women’s Volleyball Athletes