These July 2015 sports trends range from luxury diving watches to female football campaigns that empower young girls to participate in the competitive world of athletics. Embracing feminism in sports, popular athletic brands are showing their support for women in the male-dominated field. From Nike Women's female-focused 15K race and floating training facility to the Football Association's #WeCanPlay campaign, the athletic industry is realizing the importance of female participation in sports that are more traditionally marketed to a male audience.
In addition to empowering athletic initiatives, these July 2015 sports trends also include fashion-forward sportswear collections and interactive equipment shops that encourage shopping while enhancing one's overall performance levels.
Other favorites include digital detox adventures -- retreats that encourage athletic activities in exchange for screen time -- and smart sensor wearables that monitor health levels while tracking althletes' efficiency and posture.
Top 70 Sports Trends in July
70
Urban Stealth Bicycles
The B-9 NH Black Edition by BME Design is Full of Futuristic Angles
69
Fish-Finding Sunglasses
These Fishing Sunglasses are an Ideal Accessory for Reeling in a Big Catch
68
Student-Oriented Bikes
'adam' is an E-Bike Designed for Students and Features a Detachable Speaker
67
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
66
City Tour Sportswear (UPDATE)
This Nike Tight of the Moment Embraces Clean Scandinavian Design
65
Luxury Dive Watches
The CLERC Hydroscaph GMT Power-Reserve is a Peerless Exploration Machine
64
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
63
Origami Playground Canopies
This Brightly Colored Thin Metal Canopy Protects a Playground in Spain
62
Rainbow Running Shoes
The Nike Flyknit Racer Multicolor 2.0 is Sleek, Fast and Colorful
61
Cider-Endorsed Obstacle Courses
'Tough Mudder' Competitors Rehydrate with an Aston Manor Cider
60
Versatile Cycling Skirts
The 'Bicycle Wrap Skirt' Provides an Easy Way for Women to Bike in Style
59
Designer Basketball Jerseys
Illustrator Meagan Morrison Redesigned NBA Uniforms as Luxury Fashion
58
LGBT-Supporting Sportswear
The Nike #BeTrue Collection Celebrates the Potential of All Athletes
57
Whiteout Bike Shop Interiors
The New Biomega Store in Copenhagen Features a Stark Interior Design
56
Sunset-Printed Jerseys
This Summer Sportswear Collection from Adidas is Lightweight and Breathable
55
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
54
Princess Softball Uniforms
This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
53
Upcycled Bike Reflectors
'Cyclesigns' are Bicycle Reflectors Made from Roadside Traffic Signs
52
Inflatable Bike Carriers
This Clever Bicycle Carrier Makes It Easier to Attach a Bike to a Car
51
Clever Skateboard Chairs
Tim Defleur and Benjamin Helle Design a Uniquely Mobile Seating
50
Bamboo Ski Poles
The 'Poleplant' Provides Sustainable Poles That are Perfect for Skiing or Hiking
49
Off-Road Electric Bikes
This Eco-Friendly Bike Features Electric Powertrain Technology
48
Augmented Reality Bike Helmets
This AR Cycling Helmet Prototype Boasts Blind-Spot Visualization
47
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
46
Responsive Cushioning Sneakers
The Nike Air Zoom Collection Boasts the Brand's Fastest Tech Yet
45
Ice Cream-Mimicking Playgrounds
This Ice Cream Playground is a Pink & Blue Wonderland for Kids
44
Sneaker-Compatible Skates
The On Wheelz Platform Converts Sneakers Into Skates
43
High-Tech Soccer Shoes
Nike's Updated 'Hypervenom II Boot' Features Futuristic New Materials
42
Campsite Cooking Knives
'Tiktaalik' Has Launched a Filed Knife Set of Outdoor Cooking Knives
41
Motor-powered Fitness Bottles
The ROTO Eliminates Lumps from Post-Workout Shakes
40
Luxurious Outdoor Tours
This Tour Company Combines Outdoor Adventure with Luxury Accommodations
39
Floral Running Shoes
The Nike Photosynthesis Pack is Fresh and Floral
38
Surfboard-Carrying Motorcycles
This BMW Motorcycle is Designed to Satisfy Summer Surfers
37
Hotel Souvenir Bikes
Ace Hotel & Tokyobike Launched a Brightly Colored Bicycle Line for Guests
36
Effortless Athletic Kits
The Leandra Medine x Outdoor Voices Athletic Clothing Needs No Styling
35
Stylish Cycling Gear
The Colette X Coq Sportif Collaboration Collection Hits Stores in July
34
Swimming Beard Caps
Virgin Train Designs a Unique Water Cover for Facial Hair
33
Stress-Relieving Movement Guides
This Infographic Explains How to Do Yoga to Reduce Stress
32
Astronaut-Approved Workout Shirts
‘Triton’ is a Space-Certified Sweat-Absorbing Shirt for Athletes
31
Celebrated Point Guard Kicks
The Under Armour Curry One Low Kicks Follow Steph Curry's NBA Title
30
Pose-Perfecting Yoga Mats
The 'Atmananda Yoga Mat' is an Exercise Tool for Improving Alignment
29
Smart Sensor Socks
Sensoria's Textile Sensor Technology Monitors Performance and Accuracy
28
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
27
Snug Soccer Boots
The NikeLab Air Footscape Magista Boasts a Paradigm-Shifting Dynamic Fit Collar
26
Interactive Golf Stores
The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience
25
Handlebar Bottle Openers
The 'Pub-Nub' is a Handy Bike-Mounted Bottle Opener
24
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
23
Virtual Reality Photojournalism
The Getty Images VR Database Will Be Accessible with Oculus Rift
22
Protective Baseball Head Guards
This Head Guard Has a Carbon Fiber Plate For Extra Protection
21
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
20
Dad-Bod Perfecting Devices
'Vyprer' is an Ideal Father's Day Fitness Gift to Give Dad a Great Body
19
Gothic Half Pipes
Brandon Vickerd Puts an Artistic Spin on Skater Ramps
18
Celebratory Gym Makeovers
Jordan Brand Renovates the NBA Allstar's Emsley A. Laney High School Gym
17
Sports Broadcasting Shops
Sport Chek's Flagship Store Includes a Built-In Broadcasting Studio
16
Maternity Golfing Apparel
'Bump & Run' is a Line of Golf Clothes Designed for Expectant Mothers
15
Celebrity Cyclist Documentaries
The Lance Armstrong Documentary Explores His Controversial Career
14
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
13
Feline-Friendly Yoga Classes
'Yoga at Connie’s' Recently Held a Special Yoga Session with Cats
12
VR Football Training Technology
The Dallas Cowboys to Use Virtual Reality to Train Quarterbacks
11
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
10
Custom Floating Fitness Studios
The Nike Women's 15k Will Kick Off with Special Training Classes
9
Performance-Enhancing Racket Sensors
This New Device Helps Users Improve Their Tennis Swing
8
Extreme Pogo Sticks
The V4 Pogo Sticks Gives You Up to 10 Feet of Air
7
Male Adventure Collectives
The Adventuring Company Gets Men to Have Meaningful Discussion Outdoors
6
Eccentric Surfboard Art
Hayden Cox Opened a Gallery for His Surf-Inspired Art Collection
5
Fitness-Celebrating Stores
Spencer O'Brien Helps Open the Nike Women Concept Store in Toronto
4
Cartoon-Mimicking Mascots
The Partick Thistle Football Club Has Unveiled a Bright Yellow Mascot
3
Digital Detox Adventures
Folk Rebellion and Discover Outdoors are Offering a Yoga and Surf Retreat
2
Female Sport-Tracking Apps
'Beautiful Game' Helps to Track the Women's FIFA World Cup Matches
1
Compassionate Soccer Campaigns
Sport Club Internacional's 'Side by Side' Reduces Sports Rivalry
Related Ideas
Sportswear Innovation Summits
On Unveiled Its Run On Clouds Brand Identity in Paris
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
Athletic Wear Collabs
NikeSKIMS Collection Launches with NikeSKIMS First Collection Campaign
Athletic Recovery Wearables
Oura Ring 5 Athletes Kane and Rice Have Became Brand Ambassadors
Vintage Football Jerseys
Disney x Adidas x Brain Dead World Cup 2026 Drop Football-Themed Apparel
Pop Style Sportswear
BLACKPINK × FC Tokyo Sportswear Merges K-Pop Fashion with Football Culture
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Glamorous Sports Collabs
Glamnetic x Fanatics Collection Brings Game-Day Energy to Your Fingertips
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
Heritage Sportswear Collections
Wales Bonner x adidas Fall 2025 Explores Sport Heritage and Craft
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Soccer-Inspired High-End Jewelry Lines
Pandora Calls Attention to Its Chic Soccer-Themed Charms
Preppy Sports Apparel
Lacoste Reimagines Classic Collegiate Fashion
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Indulgent Sports-Focused Chocolate Medals
Hershey's Taps the Olympic and Paralympic Games
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Soccer-Inspired Watch Collections
AXIA Time Debuts FIFA World Cup 2026 Official Licensed Watches
Soccer-Inspired Apparel
AMIRI Tournament Collection Includes Jerseys, Shorts, and Accessories
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Performance-Focused Wearable Technology Campaigns
Amazfit Partners with NFL Star Derrick Henry
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Football Collabs
PUMA and Salehe Bembury Unveiled Their TRVL WEAR collection for 11 Federations
Event-Ready Travel Kits
UGREEN Bundles Tracking and Charging Tools for Sports Fans
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Festive Athletic Editions
The Lululemon Lunar New Year 2026 Drops Three Lines for Celebration
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Soccer-Themed Digital Watch Faces
The HUAWEI Watch Faces for Summer are Playful
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
Game-Day Self-Care Collections
The Dove x FIFA World Cup 2026 Collab Shares an Elevated Scent
Football Inspired Apparel
The Levi’s Ringer T-Shirt Collection Honors Countries Ahead of World Cup
Realistic Lifestyle Wellness Campaigns
The UFIT Not for the Elite Campaign Embraces Ordinary
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Football Revival Collections
Travis Scott x Nike Total 90 Collection Reworks an Soccer Franchise
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Soccer Bodycare Partnerships
Sol De Janeiro Kicked Off a Collab with the Washington Spirit
Temperature-Regulating Sports Bras
Thirdlove's TempSync Active Supports Daily Activity & Movement
Football Culture Fashion
PUMA x Ahluwalia Collection Draws from African Football Communities
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Immersive Athlete-Focused Ambassador Programs
Freaks of Nature Announced the Freak Team Program
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
Luxury Sports Timepieces
Breitling Unveils the Super Chronomat B01 44 NFL Teams Capsule Collection
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Patriotic Sports Power Banks
The juice® Power Bank 3 Debuted in Three Limited-Edition Versions
Athlete-Inspired Swimwear Campaigns
Kulani Kinis Debuts the Girls Who Go First with Zoë McDougall
Limited-Edition London Collections
Sweaty Betty Launches Its Powered by London Collection
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Timepiece-Focused Event Series
Watch Week Aspen 2025 Represents a Significant Evolution
Canadian Soccer Style Campaigns
Levi's Canada Launched Its World Cup Campaign Starring Kaila Novak
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Fashion House Football Collections
The Balenciaga Soccer Series 26 is Ready for the World Cup
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Soccer-Themed Sports Drinks
Powerade FIFA Playstyles Celebrate the 2026 FIFA World Cup
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Kids Football Collections
The Nike Football x LEGO Collection Combines Soccer Gear & Lego Design
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Eurasia Athleisure Market Entries
Lululemon Expands Into Six New International Markets
Luxury Learning Rewards
Education Couture Rewards Summer Reading with Premium Apparel
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Women-Focused Flag Football Camps
Under Armour & Diana Flores Ran the UA Next Flag Football Camp
Athlete Swimwear Knit Fusion
Tom Daley Swimwear Blends Knits with Sport-Ready Design
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Strategic Athletic Club Branding
Club Athletic Harbours Ambitious Plans for National Expansion
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Youth Female-Focused Sponsorships
Oakley and RCX Sports Support Youth Female Flag Football
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Pride-Informed Sporting Events
The Sport Pride Fitness Festival Will Occur on July 25
Collaborative Sporty Timeless Fashion
Mammut and Hiking Patrol Join on a Capsule for Ss26
Volleyball Loungewear Deals
SKIMS Joins LOVB to Outfit and Elevate Women’s Volleyball Athletes