The February 2024 branding round-up is dominated by brands across many different industry categories aiming to celebrate the coming Lunar New Year with specialized capsules.
Personal care brand Lush, for instance, launched a stunning Year of the Dragon-inspired product range, featuring the Inner Dragon Bath Bomb, the Blooming Dragon Gift Set, and the Wild Spirit Knot Wrap. In the luxury skincare space, clé de peau Beauté debuted a Lunar New Year campaign in collaboration with artist Xi Wen.
Elsewhere, Tsingtao celebrates the Lunar New Year with specialized restaurant partnerships with four prominent New York City eateries, offering limited-edition Year of the Dragon-inspired menus.
All collections featured in the February 2024 branding round-up seek to celebrate prosperity in the New Year.
Top 85 Branding Trends in February
85
Lunar New Year Whiskies
James Jean Designs Johnnie Walker Blue Label's Lunar New Year Bottle
84
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
83
Cartoon-Inspired Frozen Treats
Popsicle Introduces SpongeBob SquarePants Pops in Stores Nationwide
82
Luxury Auto-Branded Footwear Collections
Automobili Lamborghini and Tod's Release New Designs
81
Dragon-Inspired Personal Care Collections
Lush Launches a Year of the Dragon-Inspired Collection
80
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
79
Video Game-Inspired Watch Collaborations
Kojima Productions & Anicorn Watches Co-Design a Watch
78
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
77
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
76
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
75
Pasta-Themed Jewelry
The Pasta Promise Celebrates the Return of Barilla Love Heart-Shaped Pasta
74
Personalized Cereal Boxes
General Mills Just Unveiled Cheerios Name Boxes for American Heart Month
73
Black-Owned Accessories Brands
Eternal Blue is Based in California and Emphasizes Expression
72
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
71
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
70
Pizza-Inspired Streetwear Collections
Dinner Service Ny Debuts the Prince Street Pizza Collection
69
Dragon-Inspired Restaurant Partnerships
Tsingtao Celebrates the Year of the Dragon
68
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
67
Dragon-Inspired Luxury Skincare
clé de peau Beauté Launches Its Happy Radiant New Year Campaign
66
Plastic-Free Spread Packaging
This Flora Packaging is Made with Compressed Wet Paper Fibers
65
Branded Insulated Suits
Domino's Heat Suit Keeps People Warm with Pizza Delivery Bag Tech
64
Botanical Euphoric Seltzers
New Brew Aims to Transform the Seltzer Beverage Experience
63
Modern Winter-Inspired Fragrances
Pura Launches Three Scents That are Perfect for Winter
62
Bio-Based Beauty Packaging
Texen Group and Sulapac are Revolutionizing Beauty Packaging
61
Bold Creamy Eyeshadows Pensils
Cheekbone Beauty's Fearless Eyeshadow is a Vegan Eyeshadow Pencil
60
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
59
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
58
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
57
Signature Modern Bass Guitars
Epiphone Collaborates with Acclaimed Multi-Instrumentalist Rex Brown
56
Lunar New Year-Inspired Mochis
Mochi Gummies Highlights Its Compatibility with Lunar New Year
55
Plant-Based Hydrating Hand Soaps
Grove Co. Boasts a New Scent for Its Soap Called 'Sunshower'
54
Limited-Edition Orange Juice Bottles
Tropicana's "Tropcn" Packaging Reminds It's Not Artificial
53
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
52
EV Automobile Re-Brandings
Honda Unveils a New Striped-Down Logo for the Future Cars
51
Romantic Rose Gins
The Glendalough Rose Gin is Excellent for Valentine's Day Celebrations
50
Easter Candy Suites
Fans are Invited to the PEEPS Sweet Suite for a Festive Spring Getaway
49
Craveable Frozen QSR Meals
Taco Bell at Home Cravings Kits Help Fans Make Menu Classics at Home
48
Artist-Inspired Lifestyle Collections
Dumbgood Releases a Range, Inspired by Paul Frank
47
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
46
Ultra-Slick Blue Guitars
Epiphone Collaborates with French Musician Waxx
45
Cheesy Snack Nail Polishes
The Cheez-It x Nails Inc Duo Shares Two Cheez-It-Inspired Shades
44
Hawaii-Inspired Artisanal Bonbons
KOHO Offer a Taste of Artisanal Chocolates Crafted in Hawaii
43
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
42
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
41
Cheeky Self-Care Pillows
La-Z-Boy's Do Not Disturb Décor Supports Rest & Relaxation
40
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
39
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
38
Olive Oil-Powered Nourishing Oils
Korres Boasts the Pure Greek Olive Three-in-One Nourishing Oil
37
Delicious Superfood Cocktail Mixes
Modica Produces a Comprehensive Range of Cocktail Mixers
36
DIY Dumpling Kits
Thirsty Dumpling Offers an All-in-One Dumpling Party Experience
35
Romantic Home Fragrances
The 2024 Febreze Scent of the Year is Romance & Desire
34
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
33
Delicious Matcha-Powered Latte Blends
Blume Recently Launched the Matcha Coconut Superfood Latte
32
Premium Italian Heritage Oils
The Corto Olive Oil is Offered in Lemongrass & Basil
31
White Rose-Infused Skincare Collections
Sabon Introduces the White Rose: La Vie En Roses Capsule
30
Sustainable Mainstream Candy Bars
This New KitKat Bar is Made with Sustainably Sourced Cocoa
29
Child-Focused Plant-Based Foods
The Franklin Farms Mickey Mouse & Friends Products are Flavorful
28
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
27
Self-Love Herbal Tea Blends
Alevan Botanica's Love Tea is Designed Too Elevate One's Day
26
Black Truffle Olive Oils
Laconiko Offers a Taste of Luxury with the Essence of Black Truffles
25
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
24
High-Quality Oaxaca-Crafted Mezcals
Zomoz Mezcal Boasts a Crystal-Clear Appearance
23
Slick Hand-Built Electric Vehicles
Moke America Announces Its Comeback with a New Upgrade
22
Matcha-Inspired Wellness Rituals
Colleen Rothschild Boasts the Matcha Tea Toner + Rituals Candle
21
Bourbon-Inspired Chocolate Collections
Woodford Reserve Partners with Compartés
20
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
19
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
18
Versatile Wellness Patch Lines
Laki Naturals Introduces Patches Designed to Address Various Needs
17
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
16
Footlong Snack Collections
Subway's Sidekicks Build on the Success of the Footlong Cookie
15
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
14
Celebrity-Approved Mezcal Cocktails
Dos Hombres Has Expanded Its Presence to Applebee's
13
Limited Margarita Deals
Chili's Grill & Bar Offers Two Margarita Deals in January
12
High-Quality Mushroom Supplements
Feral Fungi Boasts a Wide Range of Locally Crafted Supplements
11
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
10
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
9
Skincare Mountain Resort Partnership
Kiehl's and Jackson Hole Mountain Resort are Collaborating
8
Curated Cheese Experiences
Curdbox Will Certainly Delight Cheese Enthusiasts
7
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
6
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
5
Greek Soccer Club-Inspired Kits
The Volos FC 2024 Collection is Manufactured by Admiral
4
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
3
Diversity-Promoting Digital Courses
The North Face Introduces the Allyship in the Outdoors Course
2
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
1
Immunity-Supporting Colostrum Supplements
Colostrum by Nature's Sunshine Has Antioxidant Benefits
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Cherry Coffee Fragrances
Black Opium Eau de Parfum Over Red Melds Coffee, Florals & Juicy Cherry
Portable Icy Blue Cups
Stanley Releases the New Arctic Twist Quencher Cup in a New Blue Colorway
Lunar New Year Cosmetics
Sephora Canada Launched Exclusive Year of the Dragon Products and Offers
New Year-Inspired Rugged Boots
Dr. Martens Presents the Year of the Dragon Collection
Modular Tool Storage Systems
The ToughBuilt StackTech Tool Storage System is Customizable
New Year Whiskey Pop-Ups
Glenfiddich Offers a New Year Iteration of Its Single Malt Scotch Whisky
Luxe All-Electric Crossovers
The 2025 Porsche Macan EV Offers Around 310-Miles of Range
Lunar Festivity-Inspired Fashion Capsules
KENZO Unveils the Year of the Dragon Collection
New Year Adventure Gear
The North Face 2024 Year of the Dragon Collection is Festive
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Dragon-Inspired Personal Care Collections
Lush Launches a Year of the Dragon-Inspired Collection
Lunar Festivities-Inspired Timepieces
Swatch Celebrates the Year of the Dragon with New Watches
Outdoor-Ready Luxurious Fashion Series
Fendi Unveils its Latest Collection Made for FW24
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Retro Sleek Minimal Mules
Nike ACG Presents the Returning Rufus Mules with a Stacked Base
Customized Valentine's Cards
Angel's Envy is Sharing Personalized Cards for Valentine's Day
Calligraphy-Covered New Year Fragrances
The Diptyque Lunar New Year Collection is Ornate
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
Monster-Adorned Capsule Collections
This Men's Collection Saw Dior & Otani Workshop Join Forces
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Chunky Earthy Tonal Sneakers
Clints Unveils the New OASIS Sneaker Model for the Season
Bright Yellow Collaborative Sneakers
C.P. Company and ASICS Drop the GEL-QUANTUM 360 VIII
Reviving Electrolyte Beverages
Corpse Reviver is a Better-for-You "Hydration Libation"
Style-Conscious PHEVs
The 2024 Toyota Prius Prime is Sleek, Speedy and Spacious
Cheesy Volcano-Inspired Pizzas
The Domino's Japan Cheese Volcano Pizza is Filled with Cheesy Lava
Pleasure Toy-Inspired Chocolates
These New Tenga Chocolates Come in Three Fruity Flavors
Fiery Floral Fragrances
Lunar Lover is a Limited-Edition Scent Inspired by the Year of the Dragon
Avocado Massage Oils
Chosen Foods Created a Limited-Edition Sensual Massage Oil for Valentine's
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Dynamic Electric Vehicle Series
The Saloon and Space-Hub Join Honda's Sustainable 0 Series
Sporty-Infused Technical Workwear
Nike Life's New Capsule Breaches into the Real of Workwear
Active-Packed Serums
Mad Hippie's Serum A Serum Combines Three Forms of Retinoids & Bakuchiol
Electric Car Chassis Platforms
The 'Super Board' Reduces the Development Time Of Electric Vehicles
Dual-Benefit Supplements
Shaklee MultiTaskers are Complementary Blends with Multiple Benefits
Nourishing Plant-Based Cleansing Bars
Dove Plant Milk Cleansing Bars Come in Four Scents
Dragon-Inspired Restaurant Partnerships
Tsingtao Celebrates the Year of the Dragon
Dragon-Inspired Luxury Skincare
clé de peau Beauté Launches Its Happy Radiant New Year Campaign
Gut-Supporting Veggie Chips
Go Natural's Probiotic Chips Support a Healthy Gut Microbiome
Modern Winter-Inspired Fragrances
Pura Launches Three Scents That are Perfect for Winter
Contemporary Smart Home Monitors
IKEA Presents the VALLHORN, PARASOLL, and BADRING Monitors
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Masculine Fashion House Jewelry
The Louis Vuitton Les Gastons Vuitton Collection is Demure
Furniture Brand Price Reductions
IKEA New Lower Prices Includes Over 1,500 Products
Dragon-Infused Streetwear Capsules
BlackEyePatch Unveils its Dragon-Themed Spring 2024 Capsule
Festive New Year-Inspired Sneakers
New Balance Presents Two New 991 Sneaker Variations
Dessert-Inspired Collaborative Shoes
Randomevent and New Balance Join on Sweetness of Kin Shoe
Multimedia Artist Menswear Capsules
Madewell X One of These Days Launch a New Collection
Lunar New Year-Inspired Libations
Glenfiddich & Raku Inoue Create A Gift For Blossoming Futures
Lunar New Year-Inspired Mochis
Mochi Gummies Highlights Its Compatibility with Lunar New Year
Spicy Snack Range Expansions
Doritos Dinamita Now Comes in Four Flavors to Delight Spicy Fare Fans
Familiar Vegan-Friendly Chocolates
Mummy Meegz Launched a New Treat in Time for Veganuary
Confection Tea Pairings
Camellia Sinensis' Tea and Chocolate Pairings Celebrate Valentine's Day
Ethical Premium Bedding
Linen Reform is Revolutionizing the Home Textile Market
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Retro-Style Travel Guitars
The VOX APC-1 Travel Guitar Blends Modern and Vintage Aspects
Chocolate Valentine's Coffees
Starbucks Coffee Japan Debuts the Gianduja Chocolate Mocha
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Chic EV Motorbikes
Horwin's Senmenti 0 Electric Motorcycle Was Debuted at Ces 2024
Romance-Inspired Candle Designs
Candier's You're My Favorite Candle Makes for the Perfect Gift
Vitamin-Rich Kombuchas
Fix8 Kombucha Provides 25% of the Recommended Daily Intake of Vitamin C
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Happiness-Encouraging Teas
Tetley's Live Tea Collection Encourages Achievable Wellness Goals
AI-Powered Cocktail Subscriptions
The Barsys Subscription Box Service is Debuting at CES 2024
Energize Body Cleansers
Grown Alchemist Recently Debuted the Energize Body Cleanser
Revolutionary Electric Commercial Trucks
This Truck Boasts 'X-By-Wire' Driving, Braking & Steering
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Dog Longevity Supplements
Arterra's Advanced Dog Supplements Boast 63 Science-Backed Ingredients
Black Dragon Sake Chocolates
Maison Cacao Truffle Chocolate Kokuryu Daiginjo Tatsu is Celebratory
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Damiana-Infused Herbal Teas
The Numi Organic Tea Relax and Regenerate Range Has Three Options
White Rose-Infused Skincare Collections
Sabon Introduces the White Rose: La Vie En Roses Capsule
Small Batch Natural Cleansers
Solluna's Feel Good Cleanser is Calming and Soothing to the Skin
Musical Duo-Approved Canned Teas
Novo Fogo ENERGIA Was Created with SOFI TUKKER
Calming Massage Oils
Foria's Massage Oil is Crafted with Skin-Soothing Ingredients
Self-Love Herbal Tea Blends
Alevan Botanica's Love Tea is Designed Too Elevate One's Day
Artist-Collaborative Graphic Timepieces
Bamford London and Jeremyville Create a New Watch
Mezcal-Inspired Charitable Merch Collections
Dos Hombres Mezcal Highlights Its Winter Line
Battery Electric Performance Vehicles
Nissan's New Ariya Nismo is Inspired by the E-4orce
Spicy Seafood Glazes
Five Star's Glazing Butter Enhances Fish, Vegetables, Pasta & More
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Spiced Vanilla Lattes
The Coffee Bean & Tea Leaf Has a New Vanilla Spiced Chai Latte
Curl-Focused Styling Products
Innersense Debuts a New Haircare Product for 4C and Other Curl Types
Dark Chocolate Wafer Bars
KitKat Releases a New Dark Chocolate Called KitKat 70% Dark
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Shortbread Sandwich Cookies
Trader Joe's Just Added New All Butter Shortbread Sandwich Cookies
Mango Passion Fruit Lemonades
Chick-fil-A is Adding a New Mango Passion Lemonade This Winter
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Electric Vehicle Charging Facilities
LG Opens an EV Charger Manufacturing Facility in the US
2SLGBTQI Demetia Awareness Campaigns
'Help Us Remain' Emphasizes the Need for Dementia Support
Grab-and-Go Meatless Steaks
Pukka's Vegan No Steak Slice is Ready to Enjoy Anywhere, Hot or Cold
Pocket-Sized Snack Bars
Fig Mini Bars by Nature's Bakery Boast Just 100 Calories Per Pack
Romantically Indulgent Cookies
The Otis Spunkmeyer Sweet Discovery Double Chocolate Pink Cookie
Free-From Pancake Products
Blanket Pancakes & Syrup Uses Clean, All-Natural Ingredients
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Athlete-Backed Media Partnerships
Draymond Green Extends His Partnership with The Volume
Comprehensive Matcha Ceremony Sets
Jade Leaf's Complete Matcha Ceremony Set is Beginner-Friendly
Quick-Cooking Pantry Bundles
The Paro Bundle Shares Starters for Making South Asian Comfort Food
Antioxidant-Rich Liquid Supplements
Zambroza by Nature's Sunshine Features Powerful Fruits
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Foaming Almond Hand Soaps
Trader Joe's New Almond Vanilla Scented Foaming Hand Soap Has Dropped
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Ultra-Premium Gelato Desserts
Remeo Gelato Has 100% Natural Ingredients
Family-Inspired Plant-Based Meals
These Pollen + Grace Meals Have Familiar Flavors in New Ways
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Private Label Rice Vinegars
Trader Joe's Rice Vinegar is Tart, Tangy, and Slightly Sweet