Understanding the purchasing habits and values of a younger generation is key as Generation Z prepares to enter the job market and this list of February 2019 youth trends highlight some of the interests shared among this section of the population.
Inclusivity and the integration of social media are two major themes seen through this list, as brands move to diversify while promoting through more personalized and streamlined channels. Microsoft's Super Bowl ad perfectly embodies both of these themes, as it featured an incredibly diverse cast, while spotlighting kids' passion for gaming. Meanwhile, #SNAPSTAR Dolls were designed specifically for social media, offering young children the opportunity to play with toys that are compatible with social media.
Top 40 Youth Trends for February
41
Eco Craft Collectibles
The 3D 'Eugy' Toys are Made from 100% Recyclable Materials & Rice-Based Ink
40
Child-Focused Playful Packaging
Adamo's Brand Identity is Communicated Through Its Packages
39
Socially Inspiring Grooming Campaigns
Gillette's Campaign Film Speaks to Its Young Male Audience
38
Social Media-Compatible T-Shirts
The Insta Tee by Ironic Lux is an Example of Connected Fashion
37
Posture-Improving Desks
37 Degree Smart Home's KIDESK Child Desk Supports Healthy Sitting Habits
36
Friendly Modern Children's Clinics
Doctor U is a Clinic with a Chic Interior by Ater Architects
35
Kid Show-Inspired Playful Sneakers
PUMA and Sesame Workshop Collaborate on a Whimsical Collection
34
Iconic Casual Wear Cameras
The Conceptual Levis 51 Digital Camera Pays Tribute to the Jeans
33
Interior-Exposed Canvas Sneakers
Vans' Sk8-Hi Outside In Sneakers are Oppositely Lined & Detailed
32
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
31
Youth-Targeted Yogurt Snacks
The Real Handful Bundlz Snacks are Under 90 Calories Per Serving
30
Voice-Activated Disney Toys
Disney Pixar’s Toy Story 4 Range from ThinkWay is Responsive
29
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
28
Stackable Sand Castle Kits
Create A Castle's Split Mold System Helps to Easily Build a Sand Castle
27
Health-Centric Youthful Cafes
The ORIGINALFRESH Cafe in China Boasts a Bold, Fruit-Themed Mural
26
Educational Bath Bombs
Fizzy Magic's Surprise-Inside Bath Bombs are Paired with Bedtime Stories
25
Teddy Bear Gift Shops
The 'Build-A-Bear Giftshop' Offers Gifts for Kids, Galentines and Couples
24
Edible Watercolor Toys
Delicrea's Candy Painting Kit Helps Kids Create Edible Art
23
Communicative Child Smartwatches
The Coolpad Dyno Smartwatch Helps to Connect Kids and Parents
22
Amped-Up Card Games
'This Game Goes to Eleven' is a Sound-Themed Number Card Game
21
Culture-Centric Sneaker Shops
Foot Locker's 'Power Store' is a Hub for Art & Sneaker Culture
20
Viral Rapper Beauty Campaigns
Famed Dr. Phil Guest Danielle Bregoli Now Represents CopyCat Beauty
19
Mix-and-Match Mannequin Dolls
Off the Hook Fashion Dolls and Accessories Support Self-Expression
18
Child Harness Workout Equipment
The 'KettleBaby' Turns Kids into Interactive Fitness Tools
17
Ramadan Countdown Calendars
This Ramadan Calendar Shares Healthy Treats and Puzzles
16
Associative Party Games
Endless Games' AKA Challenges Players to Decipher Famous Titles
15
Comforting AR Bandages
Bandai's Bandages for Kids Bring Super Sentai & PreCure Characters to Life
14
Baby-Friendly Veggie Yogurts
YoBaby Organic Yogurt for Babies Comes in Carrot & Sweet Potato
13
Lunar Holiday-Themed Runners
Eddie Huang and adidas Launch a Year of the Panda Ultra Boost Sneaker
12
Music-Centric Charity Events
Kanye West Gifts Sneakers to Orphans at the Masulita Children's Home
11
Familial Connectivity Management Devices
The iKydz Home Internet Controller Blocks Ads and More
10
Restful Child Meditations
Meditation Studio's 'Goodnight Kiddo' Collection Helps Kids Fall Asleep
9
Plush Squishy Toys
'Splishies' are Plush Toys with Glittering Water-Filled Bellies
8
Vegan QSR Kids Meals
The McDonald's Sweden Vegan Happy Meal Comes with Falafels
7
Dippable Yogurt Snacks
Go-Gurt Dunkers Pair Yogurt and Graham Crackers
6
Real-Time Car-Specific VR Entertainment
Holoride Creates a VR Experience for Bored Passengers
5
Accessibility-Focused Gaming Ads
The 2019 Microsoft Super Bowl Commercial Aims at Inclusion
4
Educational Literary Robots
The 'Luka' Robot Can Read Thousands of Books in Many Languages
3
Travel-Friendly Soccer VIP Experiences
Groupama Aréna Gives Foreign Fans a Unique Opportunity
2
Voice-Activated Spider Toys
Yellies Require Kids to Yell Loud or Soft to Activate Movement
1
Confidence-Boosting Free Cab Rides
EXCEL Gum's Toronto Campaign Seeks to Promote Connections
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Gen Z-Targeting Display Concepts
Korea Design Membership and LG Electronics Boasts Forme
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Inclusive Barbie Dolls
Barbie® Introduces Its First Doll with Down Syndrome
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Ramadan Fashion Capsules
REDTAG Launches its Annual Ramadan Fashion Collection for Women and Kids
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Vibrantly Designed Spring Apparel
Yardsale Presents its Latest Collection for Spring 2023
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Gen Z-Approved Cartoon Streetwear
BT21 Collaborates with FRAGMENT on a New Streetwear Collection
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Tween-Targeted Weekly News Shows
Kelsey Russell is the Newest Co-Host of First Stop News
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest