As the February 2018 sports trends make clear, the world of sports is in the middle of a sea change. The history of sports has consistently been marked by improvement. A century ago, athletes were basically those who had the best innate skills and fitness levels — training was barely practiced. Once training became common practice for athletes, the race began to unlock the best training technology, and the February 2018 sports trends show that race is far from over.
Efficiency is the most prized quality for any athlete or team, regardless of the sport. One of the best ways to measure efficiency is by crunching data. In the past, this data was simultaneously collected and analyzed in coaches' heads, but modern, mobile fitness-tracking technology has made athletic analytics a precise science. From swing-analyzing golf balls to performance-tracking sports bras, the analytics era is upon us.
Top 50 Sports Trends in February
From VR-Streaming Olympic Events to Swing-Analyzing Golf Balls:
50
Multipurpose Bike Accessories
Seatylock Allows You to Lock Your Bike with Your Seat
49
Smart Bike Lights
The Smart Bicycle Light Comes Equipped With Safety Features Like Turn Signals
48
High Performance Compression Tights
2 XU Provides Superior Support and Faster Recovery Rates
47
Video-Integrated Treadmills
Peloton Debuted a Fully Immersive Video Training Treadmill at CES
46
Ultra High-Tech Jacket Collaborations
The Terra 65 Jacket Has a Built-In Backpack
45
Sports Drink-Inspired Sneakers
Nike Created a 'Like Mike' Range of Gatorade Air Jordan Shoes
44
AR Football Stadium Seats
2018 Super Bowl Seats Can Be Viewed Through StubHub's AR Stadium Model
43
Luxury Sporting Equipment Lines
Chanel's Sporting Accessories are for the High-End Athlete
42
Vintage-Inspired Athletic Wear
P.E Nation Launches Its First Ever Menswear Collection
41
Muscle-Building Strollers
This Innovative Stroller Helps New Parents Maintain Exercise Regimes
40
Sweat-Activated Workout Shirts
CoreSport Shirts Channel the Cooling Properties of Sweat
39
Retro Tracksuit Collaborations
Patta and Nike are Releasing a 90s-Inspired Tracksuit in Pink
38
Eco-Friendly Land Locked Surfing
The Unit Surf Pool Allows You to Surf with Zero Water Consumption
37
Minimalist Mountaineering Bags
The Mountainsmith Scream Series is Light and Tear-Resistant
36
Olympian-Endorsed Fashion Collections
Olympians Star in the Banana Republic Spring 2018 Campaign
35
NFC-Enabled Towel Clips
The 'Ninja Clip' Clips onto Your Towel to Integrate Smart Features
34
Muscle Oxygen-Tracking Wearables
The Humon Hex Tracks Physical Performance at CES 2018
33
H2O-Filled Boxing Bags
The Aqua Training Bags Prevent Injury by Undulating Under Your Punches
32
Streetwear Brand Golf Equipment
The BAPE Performance Line Moves the Fashion Brand Towards Sports
31
In-Car Sampling Campaigns
'Cargo' is Teaming Up with Red Bull for the Super Bowl
30
Ultra-Retro Ski Suits
Shinesty Brings the 80s to the Ski Slope with This Vintage Collection
29
Accident-Preventing Ebikes
This Dutch Ebike Prototype Provides More Stability for Elderly Riders
28
Heated Ink Jackets
Ralph Lauren's Team USA Olympic Jacket Uses Heat-Conducting Ink
27
Lightweight Reversible Bomber Jackets
Adidas Launches Its New Line with a Z.N.E. Reversible Jacket
26
Hydration-Focused Snowboard Jackets
686's High-Tech Snowboard Jacket Features a Hydrastash System
25
VR-Streaming Olympic Events
NBC and Intel Will Stream 2018 Winter Olympic Events on NBC Sports VR
24
Performance-Tracking Sports Bras
The SPT2 Looks Like a Bra, But It Packs in Pro-Level Analytics
23
Dating Show Winter Games
The Bachelor Winter Games Will Premiere During the Winter Olympics
22
Swing-Analyzing Golf Balls
The OnCore 'GENiUS' Golf Ball Tracks Location, Velocity and More
21
Co-Branded Athletic Skatewear
PUMA and Diamond Supply Co. Collaborated on a Skate Collection
20
Charitable Pet-Centric Coffees
The Puppy Bowl's Coffee for Charity Supports Shelter Pets
19
Device-Charging Solar Backpacks
The Hydrating Solar-Powered Backpack From ECEEN is for Outdoorsmen
18
Blockchain-Based Betting Platforms
XWIN.io Uses Ethereum to Replace Bookies in Sports Betting
17
Ultra-Efficient Speed Skating Suits
Under Armour has Designed Speed Skating Suits for the US Team
16
Emergency Extreme Sports Trackers
The 'Find & Rescue System' from Egeon Technology Ensures Safety
15
3D-Printed Training Masks
Modla's Training Mask Shows Off the Innovative Reebox Flexweave Material
14
Foot Compression Therapy Wearables
The 'Footbeat' Alleviates a Variety of Foot Problems
13
LED Snowboard Bases
Signal Snowboards Created a Deck with a Programmable LED Base
12
Bladeless Winter Sport Skis
The 'Snowfeet' Mini Skis Eliminate the Need for Traditional Equipment
11
Zero-Waste Sporting Events
The First Zero-Waste Super Bowl is Set to Occur in a Minnesota Arena
10
Wearable Water Jets
The 'Zapata Flyride' Lets You Perform Gobsmacking Aerial Stunts At Sea
9
VR-Assisted Sports Training
The US Ski and Snowboard Team is Using VR to Prepare for Future Events
8
Self-Cooling Cycling Helmets
The CoolHead Helmet is A Cyclist Dream for Keeping the Heat Away
7
Navigational GPS Gloves
JDxP x Flexweave Athletic Gloves Were Created in Collaboration with Reebok
6
Collaborative Celebrity Jerseys
OVO Teamed Up with the Toronto Raptors for the City Edition Jersey
5
Angry Avian Football Updates
'Angry Birds Evolution' Includes NFL Branding for Super Bowl LII
4
Golf Course-Analyzing Wearables
The Garmin Approach X10 Serves as a Wrist-Worn Caddy
3
Electric Shuttle Buses
This Eco-Friendly Transit Vehicle Will Transport Fans to Super Bowl 52
2
Searchable Basketball Databases
The '3 Ball' Platform Lets Fan Search for Any Type of Play
1
Dance-Focused Digital Workouts
The 'LA Dance Workout' Platform Unites the Art of Dance and Fitness
Related Ideas
Performance Grid-Patterned Sneakers
The Nike Structure 26 Black/volt Has a Clean, Technical Design
Performance-Driven Tennis Racquets
Mizuno Introduces AcroSpeed 100 & AcroStrike 98
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Recycled Textile Soccer Kits
Nike's 2026 World Cup Kits are Made from 100% Recycled Textiles
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
AI-Driven Sports Training Systems
LUMISTAR Presented TERO for Tennis & CARRY for Basketball at CES
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
AI Multi-Sport Training Robots
Pongbot Launched Its AURA AI Training Robot
Immersive XR Board Games
SPORTRACK is Powered by AI and Physical Learning
Competitive Reformer Pilates Events
Studio Pilates International Boasts the Pilates Games
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Sport Performance Biometric Tools
KINEXON Sports Provides a Player Tracking Solution for the NBA
Inaugural Demanding Fitness Competitions
World's Toughest Mile Will Commence in February 2026
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Performance-Focused Wearable Technology Campaigns
Amazfit Partners with NFL Star Derrick Henry
AI Injury Prevention Platforms
Smartan Has Introduced a Novel Software Platform at CES 2026
Indoor Golf Simulator Lounges
GolfSuites is Making a Strategic Pivot to Indoor Simulation
Vital Statistic Trackers
Zebra’s RFID Tags Capture NFL Indoor and Outdoor Data
Football Prediction Tools
ScoreGenius Uses AI to Predict Football Match Outcomes Accurately
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Co-Branded Marathon Series
Garmin Partners with Performance Drands for Its Marathon Series
AI-Driven Golf Wearables
Arccos Air Tracks a Player's Golf Game to Deliver Personalized Insights
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Festive Athletic Editions
The Lululemon Lunar New Year 2026 Drops Three Lines for Celebration
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
B2B-Focused Health Insight Platforms
Spike Technologies Debuts Spike Health Insights
Spring-Time Baseball-Inspired Hats
New Era Cap Has Unveiled Its MLB Spring 2026 Lineup
Performance-Driven Psychological Studies
Joi + Blokes and Spartan Partner for Project 300
Sports AI Technology Partnerships
Accenture and the WTA Partnered to Modernize Women's Tennis Tech
Performance-Ready Technical Fashion
Goldwin 0 Introduces its Latest SS25 Performance Range
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Style-Minded Workout Equipment
The Nike Strength VOLT Collection Support Training Performance
Efficient Fitness Booking Platforms
SPORTL's Pay-as-You-Train Fitness Booking Platform Launches
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Regular Exercise-Encouraging Brand Initiatives
Red Bull Debuts Zero Missed Workouts Via Strava
Stress Tracking App Features
Spike Technologies Has Debuted the Stress Score for Wellness Apps
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
AI-Driven Tennis Tournament Experiences
Infosys Partners with Tennis Australia
Performance-Focused Health Assessments
Eternal's Performance Tier Caters to Fitness Enthusiasts
Mental Health-Focused Athlete Services
The Professional Tennis Players Association Taps Psych Hub
Personalized Workout Features
Strava Instant Workouts Recommends Based on Previous Activity
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Performance-Driven Winter Sport Lines
Oakley's Team Collection is Sleek, Comfy, and Functional
Ai-Powered Fitness Marketplaces
SweatCircle Debuts an AI-Powered Fitness Marketplace
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Science-Backed Youth Sports Programs
Sportball Systems Inc. is Expanding to India
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Tennis Tournament Outfitters
BOSS Secures Australian Open Tennis Fashion Partnership
AI Sports Platforms
Machina Sports Turns Real-Time Sports Data Into Engaging Fan Experiences
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Performance-Driven Golf Campaigns
Oakley Debuts Next Chapter of 'A New Course is Calling'
High-Profile Temporary Training Facilities
BLK BOX is Outfitting the Scottish Open & the Ryder Cup
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Signature Group Training Programs
Life Time Debuts the Competition-Ready HYBRID XT Program
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Athlete-Inspired Personalized Workout Experiences
Zing Coach Partners with Paris Saint-Germain
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Wearable Metabolic Testing Devices
Life Time Boasts SpiroFit Technology Across Its Clubs
Cycling Esports Partnerships
Trainingpeaks Will Platform USA Cycling's Esports Competitions
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
athlete development-focused partnerships
TrainingPeaks continues partnership with USA Cycling
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Young Athlete-Focused Development Programs
The Athlete Lab is Partnering with Sawtooth Sports
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Rapid MRI Scan Services
Springbok Analytics Gives New Insights into One's Wellness and Health
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
Trail Running Capsules
Mental Athletic × Salomon Launch Driftform Collection of Performance Design
Location Tracking Analytics
Timeline Analytics Visualizes Time Spent In Countries
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Sports-Specific AI Coach Systems
Mibro Relies on Technology for Performance Advancement
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Industry-First Personal Training Apps
VASA Fitness Focuses on the High-Value, Low-Price Category,
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Sports AI Data Platform Deals
Genius Sports Deployed Its GeniusIQ AI Platform Across Liga MX
Interactive Fitness Competition Activations
HYROX Partners with the Legendz Social Sportsbook
Fitness Conditioning Tests
Output Sports Joins Forces with HYROX365 for a Conditioning Test
Wellness Tracking Apps
Track Well Turns Personal Wellness Data Into Actionable Insights
AI Sports Writers
AI Sports Writer Generates Engaging Match Articles From Data
Inaugural Global Treadmill Championships
Technogym and World Athletics Make History with RUN X
AI Sports Analytics
Balr AI Provides AI-Powered Sports Forecasting With Enhanced Accuracy
Personal Growth Trackers
Life Progress Tracker Offers AI-Powered Insights To Track Personal Growth
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
3D Fitness Tracking
Fitycal Uses 3D Body Scans To Track Fat, Lean Mass, And Measurements
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
Prediction Market Platforms
Reflect Market Uses Volume Data To Inform Sports Outcome Predictions
Peer-Reviewed Health Publications
NASM Debuts Journal of Fitness, Wellness, and Human Performance
Performance Coaching Platforms
Output Sports Debuts the Output Program
Gender Gap-Alleviating Grant Programs
VOICEINSPORT Initiated a New Multi-Year Grant Program
Basketball Shoe Matchers
Fresh Athletes Helps You Find the Best Basketball Shoes for Your Style
Performance Benchmarking Tools
Website Leaderboard Ranks Site Speed And Performance With Insights
Conversational AI Coaches
The Fitbit Personal Health Coach Turns Data into Actionable Insights
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Promotional Fitness Incentives
Planet Fitness' PerksFest Returns with Exclusive Discounts
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Sports Data Platforms
Fastlytics Provides In-Depth F1 Race Analysis With Data Visualization
Workplace Data Insights
Bettair.life Uses IoT Data to Optimize Office Productivity and Efficiency
Cryptocurrency-Tied Sports Games
'Sparkball' is a High-Octane Web3 Multiplayer Title
AI-Powered Coaching Platforms
Vekta is Gaining Popularity in the Pro Cycling Environment
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Specialized Fitness Training Plans
Centr and Red Bull Deliver an Intensive 12-Week Digital Program
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Athlete-Specific Cross-Border Payment Solutions
Devyzz Sport Targets the Sports Industry
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Dedicated Human Healthspan Competitions
Super Age Games Places a Focus on Extending Healthspan
Game-Changing Sports Fan Experiences
Telstra Touch and Track Technology Debuts at Marvel Stadium
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Activity Planner Contests
This Black Friday, Decathlon Invites Consumers to Make Time for Sports
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
AI Adoption Insights
The 2025 State Of AI Development Reveals Key Industry Trends
Workout App Stat Enhancers
Activity Stat Automatically Updates Strava Profile With Fun Metrics
Fitness Analytics Platforms
Statistics For Strava Generates Advanced Workout Insights From Data
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Golf Training rovider Platforms
GOLFTEC Selected Square to Unify Payments Across Its 200 Locations
Sports Video Tools
Highlight Factory Uses AI To Turn Games Into Shareable Highlights
Sizable Athletic Membership Parties
The Athletic Clubs Hosted a Party with 500+ Members
Nutrition Strategies-Optimizing Features
TrainingPeaks Has Introduced Fueling Insights
Sports Tournament Managers
Tourny Streamlines Sports Tournament Management With Real-Time Updates
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Longevity Tracking Tools
True Age Tracks Biological Aging Through Daily Health Habits
Holistic Strength Campaigns
OIKOS Redefines Strength with Its All-Strength Team
Optimization-Focused Digital Workforce Models
FitnessKPI Has Introduced Smart Workers
Sports-Style Contact Center Workflows
TouchPoint One Debuts the A-GAME Leagues Gridiron Season XI
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Betting Analytics Tools
SneakyOdds.com Highlights Market Deviations for Betting Insights
Category-Focused Ball Retailers
The Ball Depot Launches its New E-Commerce Platform
Sports Training Software Providers
TrainingPeaks Renewed Its Partnership with British Triathlon
Tournament Tracking Tools
Golf Tourney Is a Tournament Tracker Tool For Scores and Leaderboards