As the February 2018 sports trends make clear, the world of sports is in the middle of a sea change. The history of sports has consistently been marked by improvement. A century ago, athletes were basically those who had the best innate skills and fitness levels — training was barely practiced. Once training became common practice for athletes, the race began to unlock the best training technology, and the February 2018 sports trends show that race is far from over.
Efficiency is the most prized quality for any athlete or team, regardless of the sport. One of the best ways to measure efficiency is by crunching data. In the past, this data was simultaneously collected and analyzed in coaches' heads, but modern, mobile fitness-tracking technology has made athletic analytics a precise science. From swing-analyzing golf balls to performance-tracking sports bras, the analytics era is upon us.
Top 50 Sports Trends in February
From VR-Streaming Olympic Events to Swing-Analyzing Golf Balls:
50
Multipurpose Bike Accessories
Seatylock Allows You to Lock Your Bike with Your Seat
49
Smart Bike Lights
The Smart Bicycle Light Comes Equipped With Safety Features Like Turn Signals
48
High Performance Compression Tights
2 XU Provides Superior Support and Faster Recovery Rates
47
Video-Integrated Treadmills
Peloton Debuted a Fully Immersive Video Training Treadmill at CES
46
Ultra High-Tech Jacket Collaborations
The Terra 65 Jacket Has a Built-In Backpack
45
Sports Drink-Inspired Sneakers
Nike Created a 'Like Mike' Range of Gatorade Air Jordan Shoes
44
AR Football Stadium Seats
2018 Super Bowl Seats Can Be Viewed Through StubHub's AR Stadium Model
43
Luxury Sporting Equipment Lines
Chanel's Sporting Accessories are for the High-End Athlete
42
Vintage-Inspired Athletic Wear
P.E Nation Launches Its First Ever Menswear Collection
41
Muscle-Building Strollers
This Innovative Stroller Helps New Parents Maintain Exercise Regimes
40
Sweat-Activated Workout Shirts
CoreSport Shirts Channel the Cooling Properties of Sweat
39
Retro Tracksuit Collaborations
Patta and Nike are Releasing a 90s-Inspired Tracksuit in Pink
38
Eco-Friendly Land Locked Surfing
The Unit Surf Pool Allows You to Surf with Zero Water Consumption
37
Minimalist Mountaineering Bags
The Mountainsmith Scream Series is Light and Tear-Resistant
36
Olympian-Endorsed Fashion Collections
Olympians Star in the Banana Republic Spring 2018 Campaign
35
NFC-Enabled Towel Clips
The 'Ninja Clip' Clips onto Your Towel to Integrate Smart Features
34
Muscle Oxygen-Tracking Wearables
The Humon Hex Tracks Physical Performance at CES 2018
33
H2O-Filled Boxing Bags
The Aqua Training Bags Prevent Injury by Undulating Under Your Punches
32
Streetwear Brand Golf Equipment
The BAPE Performance Line Moves the Fashion Brand Towards Sports
31
In-Car Sampling Campaigns
'Cargo' is Teaming Up with Red Bull for the Super Bowl
30
Ultra-Retro Ski Suits
Shinesty Brings the 80s to the Ski Slope with This Vintage Collection
29
Accident-Preventing Ebikes
This Dutch Ebike Prototype Provides More Stability for Elderly Riders
28
Heated Ink Jackets
Ralph Lauren's Team USA Olympic Jacket Uses Heat-Conducting Ink
27
Lightweight Reversible Bomber Jackets
Adidas Launches Its New Line with a Z.N.E. Reversible Jacket
26
Hydration-Focused Snowboard Jackets
686's High-Tech Snowboard Jacket Features a Hydrastash System
25
VR-Streaming Olympic Events
NBC and Intel Will Stream 2018 Winter Olympic Events on NBC Sports VR
24
Performance-Tracking Sports Bras
The SPT2 Looks Like a Bra, But It Packs in Pro-Level Analytics
23
Dating Show Winter Games
The Bachelor Winter Games Will Premiere During the Winter Olympics
22
Swing-Analyzing Golf Balls
The OnCore 'GENiUS' Golf Ball Tracks Location, Velocity and More
21
Co-Branded Athletic Skatewear
PUMA and Diamond Supply Co. Collaborated on a Skate Collection
20
Charitable Pet-Centric Coffees
The Puppy Bowl's Coffee for Charity Supports Shelter Pets
19
Device-Charging Solar Backpacks
The Hydrating Solar-Powered Backpack From ECEEN is for Outdoorsmen
18
Blockchain-Based Betting Platforms
XWIN.io Uses Ethereum to Replace Bookies in Sports Betting
17
Ultra-Efficient Speed Skating Suits
Under Armour has Designed Speed Skating Suits for the US Team
16
Emergency Extreme Sports Trackers
The 'Find & Rescue System' from Egeon Technology Ensures Safety
15
3D-Printed Training Masks
Modla's Training Mask Shows Off the Innovative Reebox Flexweave Material
14
Foot Compression Therapy Wearables
The 'Footbeat' Alleviates a Variety of Foot Problems
13
LED Snowboard Bases
Signal Snowboards Created a Deck with a Programmable LED Base
12
Bladeless Winter Sport Skis
The 'Snowfeet' Mini Skis Eliminate the Need for Traditional Equipment
11
Zero-Waste Sporting Events
The First Zero-Waste Super Bowl is Set to Occur in a Minnesota Arena
10
Wearable Water Jets
The 'Zapata Flyride' Lets You Perform Gobsmacking Aerial Stunts At Sea
9
VR-Assisted Sports Training
The US Ski and Snowboard Team is Using VR to Prepare for Future Events
8
Self-Cooling Cycling Helmets
The CoolHead Helmet is A Cyclist Dream for Keeping the Heat Away
7
Navigational GPS Gloves
JDxP x Flexweave Athletic Gloves Were Created in Collaboration with Reebok
6
Collaborative Celebrity Jerseys
OVO Teamed Up with the Toronto Raptors for the City Edition Jersey
5
Angry Avian Football Updates
'Angry Birds Evolution' Includes NFL Branding for Super Bowl LII
4
Golf Course-Analyzing Wearables
The Garmin Approach X10 Serves as a Wrist-Worn Caddy
3
Electric Shuttle Buses
This Eco-Friendly Transit Vehicle Will Transport Fans to Super Bowl 52
2
Searchable Basketball Databases
The '3 Ball' Platform Lets Fan Search for Any Type of Play
1
Dance-Focused Digital Workouts
The 'LA Dance Workout' Platform Unites the Art of Dance and Fitness
Related Ideas
Road-Ready Electric Bikes
UBCO Electric Bikes are Now Legal to Drive in the USA
Rugged Adventure Coolers
The Otterbox Trooper is Designed to Keep Things Cold and Stay Durable
High Performance Compression Tights
2 XU Provides Superior Support and Faster Recovery Rates
Video-Integrated Treadmills
Peloton Debuted a Fully Immersive Video Training Treadmill at CES
Signalling Commuter Bags
The 'Turn Signal Commuter Backpack' Shows Cyclists' Intentions
Logomania Soviet Fashion Shows
The Gosha Rubchinskiy Fall 2018 Collection Spotlights adidas Logos
Ultra High-Tech Jacket Collaborations
The Terra 65 Jacket Has a Built-In Backpack
Purse Accessory Charger Cables
The Casteify Tassel Lightning Charging Cable Hides in Plain Sight
Athlete-Backed Shoe Designs
This James Harden and Y-3 Sneaker Design Debuted at Paris Fashion Week
Celebrity Athleisure Apparel
goop G. Sport is the New Athleisure Line from Gwyneth Paltrow’s Brand
AR Football Stadium Seats
2018 Super Bowl Seats Can Be Viewed Through StubHub's AR Stadium Model
Magnet-Infused Bedding
The 'MagnetG' Magnetic Weighted Blanket Alleviates Stress
High-Fashion Snowboard Gear
Off-White, Burton and Vogue Create Collaborative Womens Snowboard Wear
Retro Tracksuit Collaborations
Patta and Nike are Releasing a 90s-Inspired Tracksuit in Pink
360-Degree Neckband Cameras
The 'FITT360' Wearable Camera Seamlessly Records Experiences
Premium Commuter Backpacks
Able Carry's Backpacks are City-Tested and Commuter-Approved
Intergalactic Capsule Collections
PacSun and NASA Collaborated on a Space-Themed Collection
Urban Folding Bikes
The Seattle Cycles MetroBike Has Been Introduced at CES 2018
Digital Workout Class Bikes
The ProForm Studio Bike Pro Exercise Bike Enables Total Workouts
Eco-Friendly Land Locked Surfing
The Unit Surf Pool Allows You to Surf with Zero Water Consumption
Classic Denim Street Styles
The Thrills Offers a Line of Classic Denim Styles for Millennials
Iconic Streetwear Collaborations
The BAPE x Dr. Martens Collection Blends Old Fashion with New
H2O-Filled Boxing Bags
The Aqua Training Bags Prevent Injury by Undulating Under Your Punches
In-Car Sampling Campaigns
'Cargo' is Teaming Up with Red Bull for the Super Bowl
Work Wear Capsule Collections
Stussy Released an 'Extra Tough Workgear' Capsule
Ultra-Retro Ski Suits
Shinesty Brings the 80s to the Ski Slope with This Vintage Collection
Multifunctional Smart Diaper Bags
The Aspen Tyke is Both an Organizer and Changing Station
Luxe Designer Nail Bars
Christian Louboutin's Nail Bar Opened in Paris for the Holidays
Unisex Pastel Basketball Sneakers
Nike's New Jordan 12 Sneakers Will Come in a Vast Size Range
Branded Core-Engaging Chairs
Reebok and Odd Matter's Chair Was Made Using Flexweave Technology
High-End Super Bowl Sandwiches
The DOMA Land + Sea 'King Doma' Sandwich Costs $1,000
Accident-Preventing Ebikes
This Dutch Ebike Prototype Provides More Stability for Elderly Riders
Heated Ink Jackets
Ralph Lauren's Team USA Olympic Jacket Uses Heat-Conducting Ink
Accessible Commuter E-Bikes
The Elby 9-Speed Offers Comfort, Storage, and Versatility
Streetwear Rewards Programs
The BAPE CARD Offers a New Way to Shop BAPE
Hydrogen-Powered Bicycles
Pragma Industries' 'Alpha' Uses a Hydrogen Fuel Cell in Lieu of Li-Ion
Hydration-Focused Snowboard Jackets
686's High-Tech Snowboard Jacket Features a Hydrastash System
Millennial Pink Wind Breakers
Nike's SB Pink Shield Jacket Arrives in This Bold Hue
Production-Testing Concept Cars
Toyota is Using Its New GR Super Sport to Test Future Sports Cars
Vivid Rapper-Designed Clothing
Converse X GOLF LE FLEUR* One Star Collaboration Released Apparel
Transit Payment Sneakers
These Sneakers Double as a Payment on Berlin Public Transit
Adaptive Tech Sports Bras
Nike Introduced a New Form of Adaptive Technology to Its Sports Bras
Monolithic Ski Lodges
'Stage of Forest' is a Mysterious Mountaintop Lookout
Stretchy Sock Sneakers
Vetements and Reebok Released Sock Sneakers in Two Colors
Modern Heritage Skate Shoes
The adidas City Cup is an Attractive Purpose-Built Skate Shoe
Retro Tear-Away Pants
Nike's Retro Tear-Away Pants Arrive in a Bold Red Hue
Affordable Capsule Collections
Off-White's 'FOR ALL' is a Unisex Line of Affordable Goods
Dating Show Winter Games
The Bachelor Winter Games Will Premiere During the Winter Olympics
Eco-Friendly Sportswear Lines
H&M's "In It For The Long Run" Was Made from Recycled Materials
Smartphone-Charging Winter Jackets
The 'SNOW-C' Coat Packs Charging Power in the Pocket
Charitable Pet-Centric Coffees
The Puppy Bowl's Coffee for Charity Supports Shelter Pets
Sporty Golden Hoodies
The Nike Elemental Gold Sweater is Elegant and Edgy
Wearable UV Sensors
L'Oreal and Yves Béhar Hope to Lower the Risk of Skin Cancer
VR Media Platforms
'Plex VR' Creates a VR Viewing Environment for 3D and 360-Degree Videos
Supercharged American Crossovers
The 2019 Ford Edge ST Boasts 335 Horsepower and Much More
Versatile Backpack Collections
JanSport's Backpacks Were Inspired by the Sandstone Canyons
Avocado Selfie Emojis
'Avocados From Mexico' and Inmoji are Introducing a New "Picmoji" Feature
White Gore-Tex Constructed Sneakers
Triple White Adidas EQT Sneaker Was Made for Harsher Weather
Brightly Colored Athletic Apparel
Adidas is Reviving the Boldly Hued Adicolor Collection
Neon Designer Slippers
These New Balenciaga Slides Come in Vivid Pink and Blue Colorways
Wearable Adventure Lamps
The Hands-Free 'OliLight' Effortlessly Illuminates Outdoor Adventures
Music-Focused Smartwatches
The Garmin Forerunner 645 Music Watch Has Garmin Pay and More
Ultra-Efficient Speed Skating Suits
Under Armour has Designed Speed Skating Suits for the US Team
3D-Printed Training Masks
Modla's Training Mask Shows Off the Innovative Reebox Flexweave Material
Foot Compression Therapy Wearables
The 'Footbeat' Alleviates a Variety of Foot Problems
Smartphone-Charging Bike Lights
The Knog PWR Bicycle Headlights Double as a Power Bank
Bluetooth-Connected Shoes
Under Armour Announced the Third Generation of Its Connected Sneakers
Authentic Family Spotlighting Ads
Kraft's Super Bowl Ad Will Feature Real American Families
Superbowl Car Contests
The Last Fan Standing Will Be a Grueling Contest Run by Mercedes-Benz
Bladeless Winter Sport Skis
The 'Snowfeet' Mini Skis Eliminate the Need for Traditional Equipment
Charitable Beer Ads
Stella Artois' 'Taps' Super Bowl Ad Aims to Improve Clean Water Access
Zero-Waste Sporting Events
The First Zero-Waste Super Bowl is Set to Occur in a Minnesota Arena
Smart Bike Security Systems
The MAT Dock was Honored at the CES 2018 Innovation Awards
Winter-Themed Ice Creams
Baskin-robbins' Bobsled Brownie Ice Cream is a Seasonal Treat
Snacking Fanny Packs
Heluva Good's 'No Fumble Fanny Pack' Assists with Super Bowl Snacking
Rhythmic VR Saber Games
'Beat Saber' is a Cross Between Jedi Fighting and Dance Dance Revolution
Locker-Specific Backpacks
The Glo Bag Optimizes Storage Within Cramped Spaces
Blockchain Medical Data Vaults
This Health Data Storage Project is Being Pioneered By Nokia
Navigational GPS Gloves
JDxP x Flexweave Athletic Gloves Were Created in Collaboration with Reebok
Collaborative Celebrity Jerseys
OVO Teamed Up with the Toronto Raptors for the City Edition Jersey
Retro Electric Bikes
The Scrambler from 'Vintage Electric Bikes' Fuses Gadgets with Retro Style
Activist-Honoring Athletic Collections
Nike Unleashes Its Equality Black History Month Collection
Hilariously Authentic Advertisments
The John Malkovich Ad is an Honest Story from the Actor
Distracting VR Music Videos
The Fizzy Blood ADHD Video Simulates the Mental Disorder
Smart Department Store Companions
'Macy's on Call' Helps Shoppers Navigate Their Local Stores
Personalized Football Game Invitations
Tostitos' 'Super Bowl Ads for All' Offer Custom Invitations
Videogame-Themed Sneakers
The New Nike PG2s were Released in Partnership with PlayStation
Humorous Exclusive Candy Ads
This Exclusive Skittles Ad Will Play for Only One Person
Touching Parental Insecurity Ads
Kraft's Family Greatly Ad Speaks to the Pressure of Perfection
Football-Themed Bean Dips
Tostitos' Game Day Dip is Ideal for Super Bowl LII
Featherweight Luxury Supercars
The Lotus Evora GT410 Sport is Designed For Low Weight & High Speed
Rest-Optimizing Sleep Systems
Nokia Sleep Shows Off Impressive Features at CES 2018
Limited Edition Olympic Phones
Samsung's Winter Olympic Galaxy Note 8 Enhances Olympic Experiences
Floral Mascara Wands
Eyeko's 'Yoga Waterproof Mascara' Applicator Was Inspired by the Lotus Flower
Show Down Ad Teasers
The Doritos and Mountain Dew Super Bowl Teaser Brings Two Ads Into One