2018 Super Bowl seats are one of the most desired and expensive items on the web but with its high price tag, comes a lot of uncertainty. The details of the massive stadium where the big game is held is often unfamiliar to the buyer, resulting in an individual spending a fortune on a seat, only to realize the view is obstructed. To combat this StubHub has updated its iPhone app to include elements of augmented reality, which presents the viewer with a 3D model of the stadium and its surrounding area.
Using this service, ticket-buyers can better visualize their experience and receive all the information necessary to ensure their money is well spent. This AR service is available under the 'Virtual View' option in StubHub's app.
What's Driving This Trend
- Augmented Reality
- Disruptive innovation opportunity: Integrate AR technology into various industries to enhance user experience and provide accurate information.
- Virtual Visualization
- Disruptive innovation opportunity: Develop virtual visualization platforms that allow users to preview their experiences before making a purchase.
- Enhanced Consumer Confidence
- Disruptive innovation opportunity: Create tools and services that increase consumer confidence by providing detailed information and eliminating uncertainties.
Who This Affects Most
- Ticketing
- Disruptive innovation opportunity: Implement AR technology in ticketing platforms to give customers a better understanding of their seating options.
- Sports
- Disruptive innovation opportunity: Utilize virtual visualization technology to improve the sports viewing experience and engage fans.
- Travel and Tourism
- Disruptive innovation opportunity: Develop AR applications for travel and tourism industry to enable users to explore destinations before booking trips.
