Ultra-Efficient Speed Skating Suits

Under Armour has Designed Speed Skating Suits for the US Team

After a controversial design for the 2014 Winter Olympics in Sochi, Under Armour has once again designed the official speed skating suits for the US team ahead of PyeongChang 2018. Looking to shave off milliseconds wherever possible, the new suit employs clever design innovations that promise to make skaters as fast, mobile, and aerodynamic as possible.

Whether on the short track or the long track, fast and efficient speed skating suits can make a huge difference. While intuition might suggest that the suits should be as slick as possible, the opposite is actually the case. Under Armour's design features incredibly fine dimples, almost akin to a high-grade sandpaper, that create tiny pockets in the air that passes across the skater's body. This strategy breaks up the natural vacuum that gets created behind anything that air passes over — including speed skaters — and thus reduces drag.

Ultra-efficient Speed Skating Suits
Under Armour's innovative dimpled design reduces drag for speed skaters.
Speed Skating Performance Optimization
Designing suits with clever innovations to enhance speed, mobility, and aerodynamics.
Advanced Materials for Speed Skating Suits
Exploring new materials and technologies to improve performance in speed skating suits.

Where This Applies

Sports Apparel
Opportunities to develop innovative speed skating suits for various sports.
Sporting Goods Manufacturing
Meeting the demand for highly efficient speed skating suits with cutting-edge design and technology.
Sports Equipment Retail
Providing high-performance speed skating suits to athletes and professionals in the speed skating community.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 28%
Freshness 8%