PUMA and Diamond Supply Co. have come together to design a Spring/Summer skate-focused collection for 2018. The athletic brand incorporates its iconic pieces such as the PUMA Suede and PUMA Clydes with a more skate-focused approach. The reconstructed collection combines classic sportswear with better functionality. The upcoming collection will feature pieces that vary from footwear and apparel to accessories -- all primarily highlighting skate culture.
The PUMA and Diamond Supply Co. collection will be releasing in two separate drops throughout the year. The first drop will be released on January 27, with a more heavy concentration on PUMA's pieces. The second drop will happen mid-year on June 9. This will consist of pieces that encompass more progressive concepts, featuring the 'Clyde Sock Lo' and its new 'Zip-up Abyss silhouette.'
Why This Trend Is Growing
- Athletic Skatewear
- Disruptive innovation opportunity: Exploring collaborations between athletic brands and skate-focused designers to create functional, stylish skatewear.
- Skate Culture
- Disruptive innovation opportunity: Developing products that cater to the growing skate culture, incorporating classic sportswear with skate-focused design elements.
- Co-branded Collections
- Disruptive innovation opportunity: Partnering with complementary brands to create collaborative collections that merge different aesthetics and expand market reach.
Industries Being Reshaped
- Athletic Footwear
- Disruptive innovation opportunity: Introducing skate-inspired designs and functionality to athletic footwear, creating new offerings for athletes and streetwear enthusiasts.
- Fashion Apparel
- Disruptive innovation opportunity: Blending sportswear and streetwear aesthetics to cater to the skate culture, offering stylish and functional apparel that resonates with consumers.
- Accessories
- Disruptive innovation opportunity: Designing skate-inspired accessories that complement the urban lifestyle, providing practical and fashionable additions to skate and streetwear outfits.
