Signal Snowboards created a fun, programmable LED snowboard base that made its debut on the company's web series 'Every Third Thursday.' Founder Dave Lee became inspired by the flashing lights in Times Square and began developing what might be Signal's most ambitious deck project to date. A lot of effort and attention to detail went into creating a LED snowboard base that consists of 1,700 lights and can change on command to reflect the rider's desired design—a logo, catchphrase, or as seen in Every Third Thursday, a motion graphic of Pac-Man chasing four ghosts.
Signal Snowboards was founded in 2004 and has become accustomed to the digital revolution through switching from the traditional industry model to a subscription-based platform. Its mission statement is to build a unique, inclusive and inspiring community for riders.
What's Driving This Trend
- Programmable LED Snowboard Bases
- Opportunity for snowboard companies to create customizable LED bases that allow riders to display personalized designs or graphics.
- Digital Revolution in Snowboarding
- Snowboard companies can embrace digital innovation by incorporating technology and interactive features into their products for a unique and engaging experience.
- Subscription-based Snowboard Platforms
- Snowboard companies can explore subscription-based models to build a loyal community of riders while offering exclusive benefits and content.
Who This Affects Most
- Snowboarding Equipment Manufacturing
- Opportunity for snowboard manufacturers to incorporate programmable LED bases into their product offerings and cater to the tech-savvy consumer market.
- Outdoor Recreation and Sports
- The outdoor recreation industry can benefit from the digital revolution in snowboarding by creating innovative products that combine technology and adventure.
- Digital Entertainment and Content Creation
- With the rise of web series and online communities, there is an opportunity for content creators and platforms to collaborate with snowboard brands in creating engaging and interactive content.
