Signal Snowboards created a fun, programmable LED snowboard base that made its debut on the company's web series 'Every Third Thursday.' Founder Dave Lee became inspired by the flashing lights in Times Square and began developing what might be Signal's most ambitious deck project to date. A lot of effort and attention to detail went into creating a LED snowboard base that consists of 1,700 lights and can change on command to reflect the rider's desired design—a logo, catchphrase, or as seen in Every Third Thursday, a motion graphic of Pac-Man chasing four ghosts.
Signal Snowboards was founded in 2004 and has become accustomed to the digital revolution through switching from the traditional industry model to a subscription-based platform. Its mission statement is to build a unique, inclusive and inspiring community for riders.