Fashion's love affair with the dark side has been well documented; you only need to flip through a magazine, and you'll be accosted by "dark," "witchy" and "edgy" editorials.
That being said, we just can't get enough! There's something so alluring and mysterious about the occult. It may all be a bunch of "hocus pocus," but it sure does look good! Just look at gothic idols like Elvira, Morticia Addams and Lydia Deetz.
There was a time when being perceived a witch was dangerous and potentially fatal -- lest we forget the Salem witch trials of colonial Massachusetts. Thankfully, times have changed. Now, being called 'witchy' or 'gothic' can easily be a compliment of the highest order.
60 Unsettling Editorials
From Undead Housewife Editorials to Glamorous Vixen Photoshoots:
Vasiliki Marapas — May 21, 2014 — Fashion
54
Gothic Hipster Mask Collections
The Grifters SS 2014 Collection is a Mask-Filled Affair
53
Darkly Sensual Lingerie Lookbooks
The Barneys Underneath It All Catalog Stars Carola Remer
52
Enchantingly Witchy Editorials
The 9 Crow Street Lookbook Channels 'The Craft'
51
Neo-Pagan Fashion Editorials
This Eclectic Photo Shoot Creates Hidden References to the Occult
50
Pop Art Punk Editorials
The 'Exit Here' Editorial for Numero Russia Features Rosie Tapner
49
Child Witch Photography
The Force by Tomaas is Innocently Dark and Supernatural
48
Bewitching Elizabethan Era Lookbooks
The Alice + Olivia Fall 2014 Line is Inspired by Shakespeare
47
Gothic Butterfly Editorials
Lina Fox Stars in the CR Fashion Book Spring 2014 Issue
46
Whimsical Witchcraft Editorials
The L'Officiel Italia Ambiguity Photoshoot is Sorceress-Themed
45
Phantasmal Goth Editorials
Lea T is Positively Ghostly in What About Mag #1
44
Gothic Western Editorials
Rosie Huntington-Whiteley Stars in Jalouse Magazine May 2014
43
Glamorous Goth Depictions
The NEKRomantic Image Series Embraces Darkly Demure Styling
42
Eerie Victorian Editorials
This Valentino-Inspired Editorial Has a Dark Forest Feel
41
Glamorous Vixen Photoshoots
The Interview Russia April 2014 Photoshoot Stars Toni Garrn
40
Darkly Regal Photoshoots
The Series Titled 'From Lust to Glory' by Julia Javel Stars Model Sofya
39
Darkly Luxe Fashion
The Prestige Singapore October 2013 Photoshoot Stars Lina Zhang
38
Ghastly Gothic Fashion Photography
This Series Includes Pale Girls Wearing Spikes and Leather
37
Fiercely Dark Fashion Ads
The Gizia Fall 2013 Campaign Stars Model Juju Ivanyuk
36
Witch-Inspired Boho Fashion
The L’Officiel Netherlands April-May 2014 Editorial Stars Kim Noorda
35
Darkly Lustful Editorials
The Bambi Magazine Issue XVI Focuses on Refined Roughness
34
Pop-Up Book-Inspired Fashion
The Alice + Olivia AW14 Collection is Darkly Enchanting
33
Gothic Parisian Photoshoots
De Coeurs Noirs by Michael David Adams Stars Model Li Jun
32
Glamorously Gothic Lookbooks
Gigi Hadid Stars in the New Lita Mortari Fall 2014 Campaign
31
Unruly Rocker Editorials
Tess Hellfeuer Gets Rebellious for Maire Claire Italia April 2014 Issue
30
Darkly Enigmatic Photography
Alex Stoddard Explores Adolescence 'In the Wake of Thunder'
29
Vampy Songstress Editorials
The Kylie Minogue Vogue Australia Editorial Brings Out Her Alter-Ego
28
Gothic Dream Girl Editorials
The W Magazine May 2014 Issue Re-Interprets the Classic Dream Girl
27
Darkly Tribal Photoshoots
Hejran by Fanny Van Poppel Showcases Dramatically Exotic Headpieces
26
Creepy Widow Captures
The Whaling Widow Series was Done by Photographer Caroline Knopf
25
Gothic Superhero Collections
The Badacious SS 2014 Collection Would Fit Right in Gotham
24
Gothic Playground Editorials
Rosamund Pike Stars in the W Magazine May 2014 Issue
23
Scandanavian Enchanted Forest Editorials
Manon Leloup Stars in V Magazine Fall 2013
22
Undead Housewife Editorials
This Dazed and Confused Editorial Features Zombified Women
21
Gothic Cosmetic Close-Ups
The Anna Moya Beauty Scene Exclusive Embraces Deep Violet Hues
20
Modern Renaissance Editorials
The FASHIONTREND Australia April 2014 Photoshoot Stars Emilia Skuza
19
Darkly Vibrant Hosiery Ads
The Yuli Chulkova SS14 Stocking Campaign Stars Lyuda Ishutina
18
Outlandish Piercings Cover Shoots
The Dazed Spring 2014 Issue Stars Model Mariacarla Boscono
17
Moody All-Black Editorials
Soo Joo Park Stars in the L’Officiel Singapore April 2014 Issue
16
Snow White-Inspired Editorials
Magda Languinge Stars in the Vogue Japan January 2014 Issue
15
Spine-Chilling Forest Editorials
Bibi & Jacob Photograph Julia Elias for C-Heads
14
Hauntingly Haute Editorials
The Archivist Editions Three Faces Photoshoot is Spooky
13
Darkly Surreal Portraits
Alter Ego by Niklas Axelsson Incorporates Realistic 3D Artistry
12
Elegant Vampiric Campaigns
The CIEL 2013 Campaign Features Feminine and Edgy Attire
11
Villainous Women's Couture
Hot Topic Introduced a Line Inspired by Disney's Iconic Maleficent
10
Elegant Villain-Esque Fashion
The Marie Claire Latin America September 2013 Editorial is Sultry
9
Darkly Feline Editorials
The Dress to Kill Winter 2013 Photoshoot Stars Model Gabrielle
8
Darkly Glamorous Editorials
The Glow 'Learning Curve' Photoshoot Stars Model Lisa Cant
7
Rebellious Schoolgirl Editorials
Kenton Magazine's Downtown Girl Image Series is Youthful
6
Edgy Monochromatic Editorials
The Marie Claire Russia 2014 Editorial Stars Model Daria Werbowy
5
Gothic Feminine Photographs
Morgynn Hanner Blends His Photos to Create Fluid Movement
4
Somber Monochromatic Photography
Grasp This Season’s Sleek Leather Looks with Ondria Hardin
3
Seductive Forest Polaroids
The 'Your Woman' Photos by Tristan Rösler are Sultry and Eerie
2
Subtle Dominatrix-Like Fashion
The DSTM AW13 Lookbook is Darkly Sensual
1
Dark Retro-Themed Editorials
The Fashion Gone Rogue 'Nostalgia' Photoshoot Stars Li Wei
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Witchy Movie-Musical Cosmetics
r.e.m. Beayty x Wicked Explores Wicked: For Good's Darker Themes
Politically-Inspired Runway Collections
Selkie’s The Libertine Collection Channels Feminine Power
Whimsical Harlequin-Patterned Décor Collections
Michaels Drops its Alice’s Adventures Collection
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
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Bouqs’ Spooky Collection Brings Halloween Charm to Floral Design
Whimsical Film-Inspired Bags
Cambridge Satchel Launches a Second Exclusive Collection with Wicked
K-Pop Film Shoe Collaborations
Vans Debuts a KPop Demon Hunters Collection
Grim Heirloom Jackets
Columbia Sportswear's Death Wishes Jacket Includes a Will & Testament
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Luxury Resort Apparel Collections
Auteur's Resort 2025 Collection Brings Cosmic Romance
Halloween-Themed Self-Care Collections
Lush's 2025 Halloween Collection is Party-Ready
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Gothic Footwear Capsule
The Wednesday Capsule reimagines Dr. Martens icons through an ornate lens
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Whimsical Halloween Decor Ranges
Michael's Alice's Adventures Collection Will Arrive for Halloween
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
Textural Spellbinding Dog Toys
The Wicked: For Good x BarkBox Collection is Whimsical and Playful
Gothic Fantasy Film Soaps
Dr. Squatch x Nightmare Before Christmas Collab Embraces the Holidays
Luxe Literary-Inspired Tote Bags
Jonathan Anderson Revealed Bold Dior Book Tote Designs
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Mystical Hair Dyes
Arctic Fox Unveils Witches’ Delight as the Perfect Fall Hair Color
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Family-Friendly Halloween Essentials
Oriental Trading Creative Decor Options
Wondrously Witchy Haircare
Wicked: For Good x Kristin Ess Hair Has Limited-Edition Packaging
Whimsical Halloween Drinkware
Starbucks Unveils its 2025 Halloween Drinkware Collection
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Tailored Americana Summer Fashion
ERL Introduces its New Poison Ivy Collection for SS26
Magical Pink Whipped Creams
Wicked: For Good x Classic Cream Made a Colorful Whipped Light Cream
Defiant Hair Color Collections
Tha Aging Disgracefully Collection by Manic Panic Celebrates Grays
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Characterized Monster Wines
19 Crimes Reprises its Glow-In-The-Dark Universal Monsters Collection
Gothic Romance Retail Collabs
Bloomingdale's X "Wuthering Heights" Celebrates a Filmic Retelling
Iconic Film-Inspired Fashion Campaigns
Emilia Wickstead Taps Alfred Hitchcock's Vertigo
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Black Metal-Inspired Lip Balms
e.l.f. Cosmetics and Liquid Death Launched "Lip Embalms"
Villain Inspired Fragrance Lines
This Disney Villains Collection Nods to Potions Through Scent
70s-Style Concept Stores
Anya Hindmarch x Boots Looks Like an Apothecary with a Playful Twist
Femme Fatale-Inspired Campaigns
Marine Serre's Fall 2025 Campaign is Titled Heads or Tails
Filmic Solid Perfumes
'Til Death by Heretic Parfum Tells the Story of The Bride!
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
Whimsical Character-Inspired Statement Capsules
ALDO x Disney Partner for an Iconic Collection
Bold Anime-Inspired Streetwear
Geeks Rule Hellsing Collaboration Reimagines Dark Anime Fashion
Sophisticated Luxury Fashion Campaigns
Vivienne Westwood Spotlights Its Fall 2026 Collection
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Cult Film-Inspired Graphic Tees
These Capsule Tees Pay Homage to 17-Year-Old Dark Knight Film.
Whimsical Gothic-Themed Meals
Wendy's® x Wednesday™ Present the 'Meal of Misfortune'
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Movie-Musical Vodka Collections
The Absolut-ly Wicked Good Cocktail Collection Makes Drinks Magic
Culture-Inspired Dolls
Katseye and Monster High Debut a Music Video & Inclusive Doll Collaboration
Secrecy-Inspired Fashion Lines
KENT&CURWEN Draws Inspiration from the Night Climbers of Cambridge
Witchy Ready-to-Bake Cookies
Wicked-Inspired Pillsbury Shape Cookies Take After Iconic Headwear
Witchy Nail Design Collections
Kiss x Wicked: For Good Shares Styles Inspired by the World of Oz
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Reality TV-Inspired Fashion Capsules
Betsey Johnson Launches a Mormon Wives Capsule Collection
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Personalized Digital Spells
MysticMorwen Combines Custom Spellcasting with Tarot Card Readings
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Spooky Black Condiments
Mayo Halloween by Heinz is a Limited-Edition Black Garlic Condiment
Fashion-Focused Substack Publications
Tory Burch Launches What Should I Wear? Newsletter
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Rock-Inspired Cosmetics
Ozzy Osbourne x Birmingham-Based Beauty Brand Unveil an Edgy Makeup Line
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Character-Inspired Beauty Tools
Conair Launches Wicked-Themed Hair Styling Collection
Whimsical Beauty Collabs
For Good x LoveShackFancy Bring a Fairytale Twist
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
Spooky Nail Polish Sets
Beetles Gel Polish's Scream on Halloween Gift Box is a Special Collectible
Conceptual Memory-Themed Fashion
Paranoid FW25 Explores Identity Through Nostalgia and Nature
Porcelain Doll-Inspired High-Fashion Runways
Maison Margiela Presented Its Fall 2026 Collection
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Timeless Literary-Inspired Fragrances
Immortal Perfumes Features Unique Story-Inspired Scents
Cinematic Chocolate Advent Calendars
Compartés' Wicked: For Good Advent Calendar Shares 24 Treats
Whimsical Doll Collections
The Wicked for Good Dolls Reimagine Cinematic Characters in Toy Form
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Dairytale Bridal Tributes
Disney Wedding Dresses Evoke Fairy Tales Through Bespoke Bridal Couture
Subculture-Themed Generational Fashion
Noskin Presents the Wildest ONes Yet Collection
Dark Collab Footwear
The Dr Martens x Wednesday Midnight-Black Collection Nods to Gothic Outcasts
Film-Inspired Luxe Fashion Capsules
Emilia Wickstead's 2026 Line is Inspired by Bonjour Tristesse
Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
Witchy Dual-Color Cake Mixes
The Betty Crocker Wicked Collector’s Edition Cake Mix is Chromatic
Halloween-Themed Shiraz Wines
Barossa Ink Shiraz is Debuting New Branding for the Autumn
Movie-Themed Grocery Store Experiences
Asda and Wicked Partnered for Immersive Store Experiences
Contemporary Femininity-Inspired Fashion Capsules
Magda Butrym's Resort 2026 Presentation is Chic
Gothic Puzzle Houses
Addams Family LEGO Build Brings Spooky Charm in 2,999-Piece Gothic Mansion
Digital Tarot Services
SpellboundByTee Offers Instant Spiritual Guidance Through Etsy's Platform
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Themed Holiday Fireplace Streams
Netflix Holiday Yule Logs Bring Film Worlds into Festive Ambience
Halloween Season Cider Campaigns
The Strongbow Spine-Chilling Refreshment Campaign is Playful
Eerie Glowing Juice Pouches
Kool-Aid Introduces the Glow-in-the-Dark 'Ghoul-Aid' for Halloween
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Disruptive Fashion Art Galleries
Dirty Looks Examines Clothing as a Tool for Cultural Resistance
Iconic Fantasy Character Soaps
Dr. Squatch x Harry Potter Capsule Features Harry and Voldemort
Black Garlic Mayonnaise
The Heinz Halloween Mayo Turns a Classic Condiment into a Seasonal Twist
Style Icon Auctions
Julien's Auctions Auctions Off Gwyneth Paltrow's Personal Collection
Summerween-Themed Retail Ranges
These ALDI Summerween Products Embrace Warm Weather Autumn Vibes
Halloween Cocktail Capsules
Bartesian's Spooky Sips Collection Elevates Cozy Evenings at Home
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Horrific Beer-Themed Comics
Garage Beer and Illustrator Tim Jacobus Partnered for Garage Fear
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Gothic Smartphone Cases
OtterBox Unveils the Stunning Gothic Revival Collection
Ritual-Driven Home Collections
Gotham Goods is Being Reintroduced to the Market
Derby Style Guides
Churchill Downs Releases the Annual Kentucky Derby Style Guide
Sleep Support Fairy Tales
Pukka Herbs' Sleepless Beauty Reimagines a Classic Story
Theatrical Bakeware Collections
Wicked: For Good x Le Creuset Inspires Magic in the Kitchen
K-Pop Movie Shoe Capsules
Vans Releases a New Collection Themed Around K-Pop Demon Hunters
Curated Horror Subscriptions
the Tales of the Weird Subscription Offered Eerie Stories
Tarot-Inspired Floral Bouquets
UrbanStems Unveiled its 'Flowerlore Collection' for Halloween
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Film-Inspired Dutch Ovens
Le Creuset Wicked Dutch Oven Collection Arrives in Pink and Green
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Halloween-Themed Advent Calendars
The 13 Nights of Halloween Advent Calendar Builds Excitement
Magic-Themed Card Decks
UNO Harry Potter Deck Reimagines the Game Through a World of Strategy
Dual-Version Book Clubs
The Charmed & Bound Monthly Book Club Runs a Classic & After Dark Edition
Gothic Romance Stays
Airbnb Recreated Cathy’s Bedroom at Thrushcross Grange
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Diverse Empowerment Newsletters
The Beautiful Societies Delivers Uplifting, Informative Content
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Wedge-Shaped Stealthy Cottages
Barbora Vokac Taylor Architect Designs a New Gabled House
Animated Fantasy Films
Disney Unveils Hexed as an Original Story About Hidden Magic and Family
Gothic Romance Film-Inspired Stationary
Open Sea Design Co. Taps THE BRIDE! for Inspiration
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Fake Video Gaming Essays
Super Eyepatch Wolf Explores Imaginary Gaming Worlds
Collaborative Mystery Games
Enigmas of Dark Stories Challenges Groups to Uncover Hidden Truths
Iconic Horror-Comedy Jackets
CAKEWORTHY Launched a Beetlejuice Collection Featuring a Denim Jacket
Medieval Text Makers
Gothic Font Generator Transforms Text Into Elegant Gothic Styles
Fall-Themed Merchandise Sets
The Dinner Service NY x Sunday Scaries Collab is Chic
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes