The 'Whaling Widow' fashion series by photographer Caroline Knopf is a creepy assortment of photos centered around a sulking dark-haired woman. Many of these eerie shots feature fallen fish. In some shots they're served up on a dinner plate, while in others they lie strewn across the staircase. This is why the clever title 'Whaling Widow' is perfect for this series.
The model seen in these shots sports some black lace gowns (after all, wearing black is to be expected from a widow). She also sports red clingy dresses, floral print numbers and ruffled white gowns. What makes this series spooky (aside from the Addams Family style home it was shot in), is the model's blank expression. She seems almost like a ghost of a person, just going through the motions in these stylish shots.
What's Driving This Trend
- Eerie Fashion Photography
- Opportunity for fashion companies to explore unconventional or dark themes in marketing campaigns
- Surrealism in Fashion
- Opportunity for fashion companies to experiment with strange or fantastical imagery in advertising
- Emphasis on Mood in Fashion
- Opportunity for fashion companies to create campaigns that focus more on the emotional experience for the viewer than the clothes themselves
Who This Affects Most
- Fashion Photography
- Opportunity for fashion photographers to push boundaries and explore unconventional themes in their work
- Fashion Design
- Opportunity for fashion designers to create clothing that evokes a mood or feeling
- Fashion Marketing
- Opportunity for fashion marketers to create campaigns that focus more on mood and emotion than on product features
