The Barneys Underneath It All style update is dark and sensual, which is only appropriate since it involves a slew of lingerie and sexy sleepwear. Showcasing what will be available in the coming weeks, the lookbook highlights black-trimmed blush dressing gowns, lacy bras as well as more modest cotton pajamas.
Shot in studio against a grey backdrop, the Barneys Underneath It All lookbook stars German model Carola Reme. The brunette beauty is clad in major intimates names such as Cosabella, La Perla and Araks. The looks do her svelte figure justice as she poses seductively in front of the camera. The lookbook cheekily reads, "It's what's on the inside that counts." The lingerie and sleepwear are complemented by naturally tousled hair and a flawless face.
The Barneys Underneath It All Catalog Stars Carola Remer
1. Dark and Sensual Lingerie - Opportunity for innovative lingerie brands to create bold, provocative designs that appeal to a darker aesthetic.
2. Modest Cotton Pajamas - Disruptive innovation opportunity for sustainable fashion brands to create comfortable and stylish sleepwear made from eco-friendly materials.
3. Naturally Tousled Hair - Opportunity for hair care companies to develop natural and effortless styling products that enhance the tousled hair look.
1. Intimates - Opportunity for lingerie brands to embrace the dark and sensual aesthetic, offering unique designs that cater to different body types and preferences.
2. Sustainable Fashion - Opportunity for sustainable fashion brands to disrupt the sleepwear market by offering stylish and eco-friendly cotton pajamas.
3. Hair Care - Opportunity for hair care companies to develop products specifically designed to achieve and maintain the natural tousled hair look featured in the lookbook.