Gothic Playground Editorials

Rosamund Pike Stars in the W Magazine May 2014 Issue

Rosamund Pike channels her inner Wednesday Addams for the 'Crazy Beautiful' editorial in W Magazine's May 2014 issue. Though Pike doesn't have Wednesday's trademark braids, she does share her sullen expression and penchant for wearing all black.

Fashion editor Olivier Rizzo dressed Pike in a series of vintage-looking fashions, including a highneck, voluminous gown and a dress with a bejeweled bodice. Each of these looks was topped off with a 40s-style turban hat. Jimmy Paul styled Pike's blonde bob, while Jeanine Lobell did her makeup. Sadly, it was all for naught, because Pike is seen wiping it off in the cover shot.

David Fincher captured a stone-faced Pike, rocking her onyx fashions in the pleasant surroundings of a grassy park.

Publication: W Magazine May 2014
Model: Rosamund Pike
Photographer: David Fincher
Fashion Editor: Olivier Rizzo
Hair: Jimmy Paul
Make-up: Jeanine Lobell

Vintage-inspired Fashion
Opportunity for designers to create modern interpretations of classic styles.
Turban Hats
Potential for the resurgence of this accessory in the fashion industry.
Minimalist Makeup
Market for minimalist makeup looks that focus on enhancing natural beauty.

Industries Being Reshaped

Fashion Design
Disruptive innovation opportunities in creating modern versions of vintage-inspired fashion.
Accessory Design
Potential for designers to create innovative turban hat designs.
Cosmetics
Opportunity to develop minimalist makeup products that enhance natural beauty.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 59%
Freshness 8%