The Gizia Fall 2013 ad campaign could very well be mistaken for character posters for the latest theatre-bound blockbuster sci-fi film. Darkly epic, the model is framed by stone walls with only blue skies and wispy clouds in the backdrop. This scenes brings a mysterious and futuristic feel to the sophisticated and chic outfits being showcased throughout.
Shot by photographer Nihat Odabasi, the Gizia Fall 2013 ad campaign stars model Juju Ivanyuk. She strikes fierce poses in a mix of body-hugging dresses, tailored pantsuits and leather jackets, all of which were styled by Erkan Demiroglu. Her sleek look was perfected by hair stylist Ali Yilanci and makeup artist Ali Riza Ozdemir. The Turkish label certainly chose well when they cast the blonde beauty for the Gizia Fall 2013 campaign.
Key Themes Behind This Trend
- Darkly Epic Fashion Ads
- Opportunity to incorporate futuristic concepts into fashion campaigns, blurring the line between reality and fantasy.
- Mysterious Sci-fi Inspired Fashion
- Innovative chance to develop a fashion line with a cinematic twist that treads the line between sophistication and edgy, bold creativity.
- Futuristic Model Portrayal
- Space-themed photo shoots with interesting backgrounds and bold styling to create eye-catching ads that will appeal to an emerging customer base.
Where This Applies
- Fashion
- An opportunity for brands to incorporate dark, futuristic themes into their fashion lines to create an edgy look geared towards a youthful target market.
- Photography
- Potential to create new, futuristic-themed photo shoots that can attract brands looking to incorporate this emerging style trend.
- Cosmetics and Beauty
- Brands in this industry can capitalize on the opportunity to explore new, futuristic makeup and hair styles to create bold, striking looks that resonate with a younger audience.
