The Maire Claire Italia April 2014 issue encourages us to 'Rock N' Rebel' with an editorial starring Tess Hellfeuer.
The normally innocent, fresh-faced model was transformed into an unruly youth by a very talented team. Fashion editor Elizabetta Massari outfitted Hellfeuer in a series of leather, snake-skin and fishnet ensembles, while makeup artist Deedee Dorzee provided her with a daytime gothic look. Finally, hair stylist Martyn Foss Calder worked his magic, leaving Hellfeuer with a choppy, raven-hued reinterpretation of the classic bee-hive.
Photographer Jacques Olivar captured the angsty youth in the midst of a remote desert landscape. If you want to engage the 'tortured artist' in you, look no further than the 'Rock N' Rebel' editorial in the Marie Claire Italia April 2014 issue.
Key Themes Behind This Trend
- Unruly Youth Fashion
- Disruptive innovation opportunity: Create a fashion line that combines leather, snake-skin, and fishnet materials to cater to the rebellious youth market.
- Daytime Gothic Makeup
- Disruptive innovation opportunity: Develop a line of makeup products that offer a daytime gothic look, capturing the interest of individuals who want to express their edgy side during the day.
- Modern Bee-hive Hairstyle
- Disruptive innovation opportunity: Invent a new technique or product to create a choppy, raven-hued reinterpretation of the classic bee-hive hairstyle, appealing to those seeking a rebellious and unique hairdo.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate edgy materials like leather, snake-skin, and fishnet into mainstream fashion lines to cater to consumers looking for a rebellious aesthetic.
- Beauty
- Disruptive innovation opportunity: Develop a range of cosmetic products that enable individuals to achieve a daytime gothic look, responding to the growing demand for alternative makeup styles.
- Haircare
- Disruptive innovation opportunity: Create new haircare products or techniques that allow individuals to achieve a choppy, raven-hued reinterpretation of the classic bee-hive, targeting rebellious consumers seeking a unique hairstyle.
