The 'Paper Dolls Or Noir' editorial for Jalouse Magazine's May 2014 issue combines the location of a Western with the aesthetic of a film noir.
Victoria's Secret alum Rose Huntington-Whiteley rubs shoulders with sexy ranch hands while dressed in sophisticated, monochromatic fashions styled by Jennifer Eymere. Next to these sweaty, unkempt boys, Whiteley looks particularly elegant -- not to mention clean. However, I have a feeling she wouldn't mind rolling around in the hay with any one of them.
Whiteley's strawberry blonde locks were swept back in a tousled 'do by hair stylist Steve Sollitto, while her goddess-like genes were enhanced with a subtle smokey eye by makeup artist Marcus Francis. The somber black-and-white editorial was lensed by photographer Mathieu Cesar.
What's Driving This Trend
- Goth-western Fashion
- Opportunity for clothing companies to combine traditional Western clothing with Victorian gothic aesthetics, creating a Western-inspired subculture.
- Monochromatic Styling
- Opportunity for stylists to explore contrasting black-and-white styling, playing with texture and silhouette to create a unique visual narrative.
- Goddess Makeup
- Opportunity for makeup artists to experiment with smokey eyes and subtle highlighting in order to create an ethereal, glowing aesthetic.
Who This Affects Most
- Fashion
- The fashion industry can leverage this trend for opportunities in new branding, marketing and sales campaigns.
- Photography
- Photographers who specialize in stylized fashion shoots could showcase their work by leaning into trends in fashion.
- Beauty
- The beauty industry can find opportunities developing new product lines to focus on the smokey-eye style of makeup.
