The Kylie Minogue Vogue Australia editorial has her taking on a different moniker: 'Mrs. M.' Differing significantly from her effervescent pop star persona, 'Mrs. M' is a sophisticated, slightly vamp version of the typical lady-who-lunches.
The editorial is set in a luxurious, antique-styled brownstone, and Minogue wears a series of frocks fit for a ballroom soiree. Though she's all dressed up and looks ready to go, Minogue seems to be thoroughly enjoying her solitude, whether she's sipping on a cup of tea or languidly draping across her piano.
The editorial was styled by fashion editor Ondine Azoulay, while Kerry Warn fixed her blonde tresses into a voluminous bouffant. Georgina Graham used a generous hand when it came to applying the glamorous makeup that finished off the look. Minogue's alter ego was photographed by Will Davidson.
Why This Trend Is Growing
- Alter Ego Editorials
- Creating photo shoots that showcase celebrities in a different persona can generate interest and engagement, especially if it's an extension of their known brand or image.
- Sultry Sophistication
- Combining luxury styling and edgier elements can create a unique aesthetic that resonates with a larger, more diverse audience.
- Solitary Chic
- Images that convey a sense of calm and contentment can appeal to those who value the importance of alone time in an always-on world.
Industries Being Reshaped
- Fashion
- Creating unique editorial content can help designers and stylists differentiate their brands and showcase their creativity.
- Entertainment
- Generating buzz around a celebrity's new album, movie, or TV show can be amplified by creating a memorable photo shoot or editorial.
- Beauty
- Collaborating with photographers and fashion editors to create stunning makeup looks can help beauty brands showcase their products and inspire customers to try new looks.
