Customizable beauty products have been gradually working their way into the market, introducing entirely new ways for consumers to shop in-store and online for a variety of hyper-personalized products and gadgets. An overwhelming amount of products launch with a promise to solve a consumer's specific skincare concerns, yet a growing number of savvy shoppers are turning to highly tailored alternatives to off-the-shelf items.
Beauty brands are now offering artificial intelligence-powered assistants and virtual models to refine a user's skincare routine, as well as smart shops that redefine the traditional retail experience.
With Unilever's Skinsei, Olay Labs Moments, L'Oréal's CUSTOM D.O.S.E. and Shiseido's Optune, users are able to get high-tech help to address the unique needs of their skin. Beauty brands are also rolling out a number of low-tech products that allow for customization by the end consumer.
20 Customizable Skincare Innovations
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3D-Printed Face Masks
Neutrogena MaskiD is Set to Be Introduced at CES 2019
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Bespoke Skincare Systems
The Olay Labs Moments Creates Customized Skincare in Real-Time at Home
18
Personalized Moisturizer Add-Ins
'Clinique iD' Introduces a Highly Customizable Hydration System
17
AI Facial Cleansers
FOREO's AI-Enabled Beauty Coach Offers a Personalized Approach to Skincare
16
AI-Powered Skincare Boutiques
SK-II's Connected Store Revolutionizes the Process of Choosing
15
Personalized Seasonal Skincare
'Seasonly' Delivers Highly Tailored Natural Personal Care Solutions
14
Skin Analysis Accessories
HiMirror's 'HiSkin' Amplifies the Power of Its Smart Mirrors
13
Bespoke Skincare Serums
Universkin Crafts Pharmaceutical-Grade Made-to-Order Skincare
12
AI-Curated Beauty Collections
'Identité' Uses AI and Big Data to Personalize Consumer Products
11
Customizable Facial Serums
Artistry's Signature Select Personalized Serum Offers Targeted Care
10
Custom Skincare Sets
Skin Inc. Supplement Bar Launches Limited-Edition 10 Year Anniversary Sets
9
Real-Time Skin Analyzers
SmartEye Mobile Technology Provides Real-Time Skin-Analyzing Support
8
Personalized Skincare Subscriptions
Skinsei Considers One's Lifestyle Choices for Custom Skincare
7
App-Connected Skin Cleansers
Luna 3 Pairs with the FOREO For You App for a Personalized Ritual
6
AI-Powered Acne Analyzers
La Roche-Posay's EFFACLAR SPOTSCAN Helps to Identify & Eliminate Spots
5
Customized Skincare Subscriptions
Optune's Digital Subscription Service Shares Tailored Skincare
4
Customizable Personal Care Collections
Emulsion Cosmetics Offers Bases and Mix-In Add Ons
3
Personalized Skincare Machines
Georgia Louise's 'Bespoke Cream Machine' Makes Custom Skincare
2
Personalized Skincare Services
L'Oreal is Now Offering a Tailored Service Called CUSTOM D.O.S.E
1
Personalized Skincare Devices
Cutitronics' CutiTron is Comparable to Fitbit for the Skin
Related Ideas
Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
3D-Printed Skin Supplements
Nourished x Neutrogena Skin360 SkinStacks Debuted at CES 2023
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Luxe Neuroscientific Skincare
Neuraé Products Explore the Mind-Skin Connection
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
AI-Powered Skincare Quizes
Omy Laboratories Boasts Skincare That is Tailored to One's Needs
At-Home Skincare Creators
Amorepacific's COSMECHIP is Debuting at CES 2023
AI-Powered Skincare Serums
Proven Skincare's All-In-One Personalized Serum Targets Key Concerns
24K Gold Skincare Collections
Goldie Lux Skincare Introduces the ONE Collection
Cell-Harnessing Luxury Skincare Lines
Exoceuticals Helps Enhance Glow & Improve One's Complexion
On-Demand AI Fashion
Desigual is Testing Designs Made by Its Team and Artificial Intelligence
Eco Personalized Skincare
Omy Laboratoires' Refillable Personalized Skincare is the World's First
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
AI-Powered Skincare Devices
The Tri-Light +SABI AI Uses Data to Enhance Users' Skincare Routines
Luxury Spa-Inspired Skincare Lines
clé de peau's SYNACTIF Line Delivers Radiant Skin
Skincare Support Robots
The Conceptual LG CLOi Mister Robot Delivers Hot or Cold Steam and More
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Wearable Skin Sensors
HapSense Helps Scientists Accelerate the Analysis of Cosmetic Products
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Personalized AI Assistants
Swift Creatives Harnesses the Power of Artificial Intelligence
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Affordable Dermatologist-Developed Products
HH Science™ Launched an Affordable Skincare Line
AI-Powered Beauty Partnerships
Haut.AI and Ulta Beauty Join Forces to Transform Beauty Retail
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
AI-Powered Skin Analyzers
mySkin F.A.I.N Brings Medical-Grade Results to Smartphones at CES 2023
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
AI-Powered Shopping Tools
Klarna's AI Image Search Helps Shoppers Find the Best Deals
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Data-Driven Hair Health Platforms
OurX Delivers Personalization to Textured Hair Consumers
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Tablet-to-Gel Serums
Onélogy's Innovative Skincare Transforms with the Addition of Water
AI Skin Type Detectors
Perfect Corp.'s Skin Type Detection Accurately Determines Skin Type
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
AI-Supported Scalp Haircare
The Dove Scalp + Hair Therapy Range Works with an AI Therapist
Moisturizing Beauty Products
Shiseido's Eudermine Activating Essence is 100 Years in the Making
Self-Activated Serum Sets
Exponent's Discovery Set Features Precision-Dosed Clinical Serums
Advanced AI Skincare Solutions
The Perfect Corp. Updated its AI Skin Scanner
Sea Botanical Skincare
Ár Ocean Shares Skincare with Mineral-Rich Plant and Sea Botanicals
Stylist AI Chatbots
Ssense Unveils a New ChatGPT-Enabled Chatbot for Personal Styling
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Sensitive Skin Analyzers
Cetaphil AI Skin Analysis Offers a Skin Score & Recommendations
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Biotech-Based Skincare Systems
iuno's Personalized Skincare System Starts with a Finger Prick Test
Scientifically Advanced Moisturizers
Shiseido's Advanced Cream Firms & Brightens Skin in Two Weeks
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Dermatologist-Backed Skincare
CeraVe Canada Introduces Four New Skincare Products for 2023
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Backed Skincare Platforms
Renude Simplifies Skincare Routines with the Help of AI
Single-Dose Makeup Removers
Roll & Remove Beauty Spheres Melt to Clear Away Makeup & Impurities
Accessible Clinical Skincare
Matter of Fact's Potent Formulas are Launching in Sephora
Digital Skincare Passports
Shisedo Unveils the Ulé Capsule with the New Digital Product Passports
AI-Generated TCM Skincare
This Collab Combines Artificial Intelligence & Chinese Medicinal Plants
Swiss Luxury Skincare Sets
CELLCOSMET Boasts Thee Luxurious Skincare Sets This Holiday Season
Affordable AI Skincare Devices
SmartAppGuided Supports Personalized Care for Less Than $100
Luxe Replenishing Hair Masks
The S24 Rapid Recovery Hair Mask Restores a Healthy Appearance
In-Store Fragrance Finders
YSL Beauté's Scent-Sation Uses Neuroscience to Personalize Fragrance
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Multi-Tasking Four-Step Skincare Systems
JSHealth Vitamins' New System is High-performance
AI-Powered Skincare
Prose Skincare is an Individualized Alternative to Mass-Produced Products
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
High-Performance Clean Skincare
Hyphen Makes Environmentally Friendly Multi-Benefit Skincare
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Luxurious Holiday Skincare Boxes
The AnteAGE Holiday Box Promotes Beautiful Skin During the Season
AI Skincare Brand Expansions
PROVEN Skincare Announced an International Expansion
AI Beauty Installations
Sephora Illumination Shows Off the Retailer's Shade Matching AI Tech
Personalized Nutritional Platforms
Alyve Wellness Leverages AI for Custom-Tailored Supplements
Customizable Performance Haircare
Function of Beauty PRO Delivers Customization on a Mass Scale
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Multi-Action Rejuvenating Skincare
System Skin's All-in-One Solution Features Omniverse Technology
Intuitive Multi-Benefit Skincare
Current State Skincare Supports the Ever-Changing Nature of Skin
AI-Powered Personal Fragrances
Noteworthy Uses AI & Data Science to Make Personalized Fragrances
Advanced Hydration Skincare
Eucerin's Whole Immersive Hydration Collection Uses Multi-Weight HA
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Free-From Sensitive Skin Cosmetics
The Olay Sensitive Skin Line Includes Four Products
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Mobile AI Skin Tools
The Elemis AI Skin Experience Shares Product Education & Recommendations
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Bespoke K-Beauty Foundations
Laneige's Bespoke Neo Service Helps to Find an Ideal Shade Match
Skincare Delivery Expansions
Kiehl’s Joins Instacart Across Canada For Seamless Shopping
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Multitasking Serum-Moisturizers
CEO by Skinvest Boasts 27 Active Ingredients
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Science-Backed Facial Duos
The Instafacial Collection Rejuvenates Skin with "Power Molecules"
Skincare-Inspired Fashion Bundles
Christian Siriano x Olay Created Cozy Items Inspired by a Serum
Premium Private Label Cosmetics
These Onoxa Skincare Products Respond to Consumer Demands
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Silver-Powered Skincare Lines
Silver Biotics' Skincare is Designed to Enhance Skin Health
Skincare Ingredient Checkers
Paula's Choice Debuts the 'Beautypedia Skin Care Ingredient Checker'
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AI-Powered Skin Quizzes
Barefaced's AI Skin Quiz Prescribes Individualized Skin Care Routines
Personalized Body Washes
The AURA Body Wash Supports an Elevated Shower Experience
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Digitized Skincare Platforms
Skin Surveyor Fuses Skin Health and Technology
Protective Prestige Skincare
Pavise's Science-Led Formulas Safeguard Skin from the Sun
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Climate-Specific Skincare Subscriptions
Pour Moi Elite's Climate-Smart Rotating System is Tailored
AI-Backed Makeup Apps
Estée Lauder Companies Debuts an AI-Powered Makeup Application
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Referral-Only Skincare Brands
Face Reality Pairs People with Professional Products & Acne Experts
AI Hair Analysis Tech
MYAVANA Debuted the Future of Hair Care at CES 2023
GenAI Styling Solutions
Syte’s AI Styling Uses Visual & Generative AI to Suggest Matching Items
AI Skin Advisors
Bulldog Skincare's AI Skin Advisor Creates Personalized Routines for Men
Microbiome-Supporting Beauty Lines
OM Botanical Unveils a New Skin and Hair Microbiome Line
Ultra-Fresh Skincare Products
Fresh Chemistry® Offers a Unique Skincare Approach
Beauty NFT Programs
Shiseido Launches the First AI-Powered NFT Community Beauty Program
AI Shopping Assistants
Claros Scours the Internet For the Product You're Looking For
7-Day Skincare Peels
This 7-Acid Daily Glow Peel Delivers Immediate & Lasting Results
Custom Prescription Skincare
Ro's Custom Rx Treatment Matches a User's Skin Type and Goals
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Targeted Brightening Skincare
BioFormula Select's Stop Guessing Helps Consumers Shop Confidently
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
Personalized Skin Supplements
Neutrogena Launches Personalized Vitamin Supplements with Nourished
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Easy Skincare Routine Sets
Ultimate Easy Skincare Duo Kit by Hommeface Caters to Men
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Age-Decelerating Skincare
A.P. CHEM's Skincare Targets Xennial and Gen X Consumers
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Singer-Made Skincare Partnerships
Alicia Keys' Keys Soulcare Has Partnered Exclusively with Amazon
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Nutritious Skincare Collections
Le-Vel SKIN Line Applies Expertise in Nutrition to Skincare
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation