Exponent's Discovery Set Features Precision-Dosed Clinical Serums
Laura McQuarrie — May 31, 2023 — Fashion
References: exponentbeauty & sheknows
With its clinical-grade, self-activated serums, Exponent Beauty speaks to savvy beauty consumers who are well-informed and educated about skincare efficacy, particularly in terms of product formulations, ingredient stability and packaging integrity. These knowledgeable skincare consumers understand the importance of selecting products that not only deliver visible results but also prioritize optimal ingredient combinations and advanced formulations.
For those discerning skincare shoppers who have yet to become Exponent customers, the trailblazing beauty brand introduced a discovery set. These precision-dosed clinical serums boost the brightness of skin with potent Vitamin C, enhance firmness with CoQ10 and help to reverse visible signs of aging with retinol. All of these effective serums are activated by the brand's Quadruple Hyaluronic Acid Hydrator.
For those discerning skincare shoppers who have yet to become Exponent customers, the trailblazing beauty brand introduced a discovery set. These precision-dosed clinical serums boost the brightness of skin with potent Vitamin C, enhance firmness with CoQ10 and help to reverse visible signs of aging with retinol. All of these effective serums are activated by the brand's Quadruple Hyaluronic Acid Hydrator.
Trend Themes
1. Precision-dosed Skincare - The trend towards precise, clinical-grade skincare formulations offers innovation opportunities for companies to create solutions for knowledgeable, well-informed consumers who prioritize ingredient efficacy and stability.
2. Self-activated Serums - The rise of self-activated skincare serums presents an opportunity for companies to create effective products that deliver visible results and prioritize packaging integrity for skincare consumers.
3. Discovery Sets - The popularity of discovery sets offers disruptive innovation opportunities for beauty brands to introduce their products to discerning skincare shoppers and encourage them to become long-term customers.
Industry Implications
1. Skincare Industry - The skincare industry can leverage the trend towards precision-dosed formulations and self-activated serums to create innovative products that meet the needs of knowledgeable consumers who prioritize ingredient efficacy and stability.
2. Beauty Industry - The beauty industry can capitalize on the success of discovery sets to introduce new products to discerning consumers, creating opportunities to build long-term customer relationships.
3. Packaging Industry - The packaging industry can explore new opportunities to create innovative packaging solutions to meet the needs of beauty consumers who prioritize packaging integrity, ensuring product efficacy and stability over time.
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