Free-From Sensitive Skin Cosmetics

The Olay Sensitive Skin Line Includes Four Products

The Olay Sensitive Skin line is a new range of skincare solutions to help consumers tend to their skin when dealing with a variety of common irritations that can occur on a daily basis. The product range includes the Facial Cleanser with Gentle Cream, Eczema Therapy Skin Relief Cream, Soothing Moisturizer and Mineral Sunscreen with Brand Spectrum SPF30. Each of the products are formatted without any fragrances, steroids, parabens, dyes, phthalates or mineral oil to offer effective relief from symptoms while also supporting sensitive skin needs.

The Olay Sensitive Skin line features dermatologist-recommended ingredients like USP-grade colloidal oatmeal to both soothe and protect skin, while vitamin B3, peptides and shea butter help to condition the skin. The products are arriving now at Walgreens locations.

Sensitive Skin Care
Offering skincare solutions that alleviate common irritations for those with sensitive skin creates room for growth in the skincare and cosmetics industry.
Fragrance-free Cosmetics
Creating cosmetics without fragrances, steroids, parabens, dyes, phthalates or mineral oil makes these products suitable for a wider range of consumers with sensitive skin, creating market opportunities in the beauty industry.
Dermatologist-recommended Ingredients
Using dermatologist-recommended ingredients like colloidal oatmeal and vitamin B3, peptides and shea butter can create room for new skincare technology and medical research opportunities.

Where This Applies

Skincare
Creating products designed for the specific needs of those with sensitive skin, growth in skincare industry.
Cosmetics
Creating cosmetics without fragrances, steroids, parabens, dyes, phthalates or mineral oil to make these products suitable for a wider range of consumers with sensitive skin.
Medical Research
Using dermatologist-recommended ingredients like colloidal oatmeal could pave the way for further research into the science of skincare and creating innovative technologies and ingredients for skin healthcare and beauty.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 83%
Freshness 17%