The needs of the skin are in a constant state of flux, as they adapt and change in response to various lifestyle factors and external influences—and Current State is a skincare brand that was created to help consumers meet these ever-changing needs. The brand favors multi-benefit skincare solutions over single-benefit ones and it eschews the idea of a one-size-fits-all skincare routine.
This intuitive approach to skincare is organized into categories for brightening, hydrating, exfoliating, clarifying and balancing, and it includes products like cleansers, serums, moisturizers, and eye creams. The Hyaluronic + Arnica Hydrating Serum, for example, is best used when skin seems dull, stressed-out and in need of refreshment or resetting after being compromised.
Current State is the new skincare brand by Emily Parr, the founder of HoliFrog, which takes a similar approach with its Situational Skincare.
Why This Trend Is Growing
- Multi-benefit Skincare Solutions
- Skincare brands are creating multi-benefit products to meet the ever-changing needs of consumers, providing opportunities for disruptive innovations.
- Customizable Skincare Routines
- Skincare brands are moving away from one-size-fits-all routines and instead offering customizable routines, providing opportunities for disruptive innovations.
- Situational Skincare
- Skincare brands are introducing situational skincare products to address specific skin concerns, providing opportunities for disruptive innovations.
Industries Being Reshaped
- Skincare Industry
- Skincare brands can develop multi-benefit and situational skincare products and offer customizable routines to meet consumer needs and stand out in a saturated market.
- Beauty Subscription Industry
- Beauty subscription services can incorporate multi-benefit and situational skincare products in their offerings to attract and retain subscribers and offer more personalized experiences.
- Smart Skincare Device Industry
- Smart skincare devices can be developed to help consumers customize their skincare routines and track their skin's ever-changing needs, providing personalized skincare solutions and disrupting the traditional skincare industry.
