Le-Vel has a decade of experience in providing premium nutrition solutions to millions of customers and Le-Vel SKIN applies its expertise to skincare. As Le-Vel CEO Jason Camper says, "Our new skincare line is designed to take the same premium nutrition and provide it to skin from the outside in."
The three-piece product line includes a cleansing gel, a serum and a daily cream, all of which are focused on "nutrition for skin." While the Superfruit & Vitamin Cleansing Gel boasts hydrating ingredients and superfruits like goji, acai and noni, the Ultra Vitamin C & Retinol Serum moisturizes and exfoliates to boost radiance. Rounding out the trio, the Age Defy Daily Peptide Cream stimulates cells, delivers deep moisturization to four layers of the epidermis and boasts lifting and firming benefits.
What's Driving This Trend
- Nutritious Skincare
- The trend towards using premium nutrition ingredients in skincare products opens up opportunities for companies to disrupt the traditional cosmetics industry.
- Superfruit Ingredients
- The popularity of superfruit ingredients like goji, acai, and noni in skincare products offers opportunities for companies to innovate and create unique skincare formulations.
- Multi-functional Skincare
- Consumer demand for skincare products that offer multiple benefits, such as hydration, exfoliation, and anti-aging, is driving the trend towards multi-functional skincare products.
Who This Affects Most
- Nutrition
- More nutrition companies may move into the skincare industry as they see the opportunity to apply their expertise in nutrition to skincare formulations.
- Cosmetics
- Cosmetics companies may need to innovate and incorporate more nutritious ingredients in their skincare products to keep up with the trend towards nutritious skincare.
- Health and Wellness
- The trend towards using nutritious ingredients in skincare supports the growth of the health and wellness industry and provides opportunities for companies who specialize in this area.
