These QSR consumer loyalty innovations range from celebratory donut giveaways to AR fast food promotions. Marketed towards tech lovers, the recent mobile Monopoly promotion by McDonald's aims to increase brand engagement while giving smartphone gamers a chance to unlock prizes they can redeem in store.
Other standouts include festive iced tea and coffee giveaways like Starbucks' National Iced Tea Day promotion and Krispy Kreme's National Coffee Day rewards. Additional examples to take note off are more niche in their marketing strategy -- ranging from pirate-themed dessert giveaways to anime game partnerships that let Pokemon GO players unlock coupons while at fast food establishments.
Mobile punch card apps and emoji-powered pizza deliveries round off this list and target consumers seeking rewards that are unexpected and convenient to access.
26 QSR Consumer Loyalty Innovations
26
VIP Pizza Boxes
Domino's Loyalty Program for Customers Turns Them into Shareholders
25
Burger-Dispensing ATMs
The 'Big Mac ATM' Offers a New Way to Order a McDonald's Burger
24
Coffee Pairing Promotions
Krispy Kreme is Celebrating National Coffee Day 2016 with Free Food
23
Costumed Donut Promotions
Krispy Kreme Will Reward Those Who Dress as a Pirate with Free Donuts
22
Click-Free Pizza Deliveries
The New Domino's App Facilities Click-Free Ordering
21
Coffee Rideshare Programs
The Lyft & Starbucks Promotion Rewards Customer with Incentive Deals
20
Food-Ordering Chatbots
Domino's Pizza Can Now Be Purchased Through Facebook Messenger
19
Rainy Day Dessert Promotions
This Frozen Yogurt Shop Offers Discounts on Rainy Days
18
Anime Game Food Partnerships
McDonald's Japan and Pokemon Go Turn Each Location Into a Poke Stop
17
Pizza Loyalty Programs
Pizza Hut's 'Hut Rewards' Delivers Customers Dollar-for-Dollar Rewards
16
Order-Inclusive Reward Programs
Consumers Can Earn Points with the Way They Order Pizza at Dominos
15
Celebratory Iced Tea Promotions
This Starbucks Promotion Celebrates National Iced Tea Day
14
Coffee eGifting Software
Gifting App CoffeeSender is a B2B Solution for Engaging Clients
13
Reward-Offering Dining Apps
The Seated App Gives Users Discounts for Making Reservations
12
Pizza Chain Wedding Registries
Domino's Now Offers Its Own Online Wedding Registry for Couples
11
Celebratory Donut Giveaways
The New Krispy Kreme Promotion Celebrates National Donut Day 2016
10
Discount Drink Promotions
The 'Hardest Working Happy Hour' Rewards Customers with Discount Drinks
9
Emoji-Ordering Pizza Apps
Domino's Australia Now Lets Consumers Order Simply Using the Pizza Emoji
8
Bottomless Beverage Promotions
Bruegger's Bagels' Bottomless Mug Can Be Used for Unlimited Refills
7
Bus Stop Pizza Deliveries
Domino's UK Will Now Deliver Pizza to Customers on a Bus Route
6
Complimentary Hot Dog Promotions
Dog Haus is Offering a Free Haus Dog to Rewards Members
5
QSR Wedding Chapels
The Taco Bell Wedding Chapel will be at the Las Vegas Cantina Flagship
4
Free Fast Food Breakfasts
This Chain is Offering a Free Breakfast Special for Two Weeks
3
Gift-Wrapped Restaurants
Burger King Treated a Facebook Fan to His Own Burger King Restaurant
2
Mobile Punchcard Rewards
Perka Lets Users Earn Rewards at Their Favorite Local Businesses
1
Point-Based Loyalty Program Transitions
As of July, Winn-Dixie Switches Its Plenti Reward Program
Related Ideas
Remixed QSR Meal Menus
The McDonald's Remix Menu Offers New Takes on Classic Items
Back-to-School QSR Promotions
This McDonald's Educator Promotion Offers Free Fare
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Unlimited QSR Cheese Keychains
Arby's $2 Keys to the Cheese are Available for One Day Only
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Anime-Inspired QSR Deals
McDonald's is Debuting a New Collaboration with Hello Kitty and Yu-Gi-Oh!
Celestial Celebration QSR Deals
The Burger King Total Eclipse BOGO Whopper Deal is Online Only
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Filipino QSR-Themed Merchandise
Jollibee Launches its New Merchandise Platform for Loyal Customers
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Nostalgic QSR Cafe Menus
The McDonald's Japan Kissa Mac Range Includes Three Items
Complimentary Cold Brew Promotions
This Dunkin' National Cold Brew Day Promotion Offers Free Java
AI-Powered Snack Shops
The Aramark Quick Eats Store Has a Checkout-Free Layout
Collaboration QSR Merch Collections
The McDonald's x graniph Collection is Retro-Inspired
Half-Priced Indulgent Beverages
Starbucks Rewards Members Celebrate with Exclusive Yay Day Offer
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Thursday BOGO Offers
Starbucks Debuts "ThursYays" BOGO Offer for Rewards Members This September
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Munchies-Themed QSR Menus
Popeyes Munchies Menu is Launching for a Few Days Only
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
BOGO QSR Treat Promotions
This Dairy Queen Blizzard Promotion is an App Exclusive
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Candy-Flavored QSR Beverages
Burger King Celebrates Spring with a New Frozen Cotton Candy Beverage
QSR-Collaborative Skate Collections
The Palace McDonald's Collection is an Unconventional Capsule
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Discounted Cafe Drink Promotions
Starbucks Yay Day is Happening in November for Rewards Members
Complimentary Burger QSR Campaigns
Carl's Jr. Free Burger Day Will Reward Diners for One Day Only
Fast-Casual Valentine's Deals
QDOBA's Valentine's Day Offering Rewards Members to a Free Entrée
Voice-Based AI QSR Services
Valyant AI and Paerpay Tansform Drive-thru Experience with AI
Father's Day QSR Promotions
This Burger King Father’s Day Promotion Offers a Deal for Dads
Cake-Flavored Frozen QSR Treats
These Burger King Red Velvet Treats are Arriving in Canada
Affordable Thanksgiving Pizzas
7-Eleven's Thanksgiving Eve Deal: $6 Pizzas for Loyalty Members
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Celebratory Free Coffee Campaigns
Panera Bread Celebrated the Opening of Its New Nyc Location
Celebratory Iced QSR Desserts
The McDonald's Confetti Cookie Dough McFlurry is Available in Canada
Name Change QSR Promotions
The Subway Name Change Promotion Rewards Consumers Who Change Names
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
Mother's Day QSR Campaigns
The KFC Nuggets of Appreciation Meal Celebrates Moms
Progressive Traveler Programs
Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops'
QSR Brand Movie Promotions
Dairy Queen Canada Has Launched the Blockbuster Blizzard Treat Giveaway
Refreshed Sandwich Rewards Programs
Subway MVP Rewards is Coming to the US, Canada and Puerto Rico
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Celebratory Free Pizza Promotions
This Pizza Hut National Pizza Party Day Promotion is Tasty
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Matrimonial Onion Ring Giveaways
BurgerFi is Celebrating Couples on National Onion Ring Day
Celebratory Retailer Coffee Campaigns
This 7-Eleven Coffee-to-Go Offer Marks 60 Years of Java
Coffee Disloyalty Programs
Peet's Coffee Accepts Points from Rival Brands on National Coffee Day
Beloved Holiday QSR Beverages
Starbucks Canada Ushers in the Holiday Season with Festive Offerings
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Tax-Themed QSR Promotions
The Krystal Tax Day BOGO Offer Provides Complimentary Burgers
Fast Food Plushie Collaborations
McDonald's Singapore and Hello Kitty Release Eight Plushies
Complimentary Fries Promotions
This Carl's Jr. and Hardee's Fries Promotion Marks National Fry Day
Restaurant Gift Bonus Promos
The BurgerFi Bonus Cards Promotion is Arriving for Celebration Season
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Revived Low-Cost QSR Deals
This Arby's Promotion Offers Five Sandwiches for Just $5
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Blended Candy QSR Desserts
The Burger King Blasts are Arriving in Canada in Two New Options
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Game Day QSR Deals
A&W in Canada Ramps Up the Excitement or the Toronto Maple Leafs' Playoff Run
QSR-Backed Holiday Promotions
KFC Launches a Holiday Bucket and Merchandise Shop
Kindness-Encouraging QSR Meal Deals
This Zaxby’s BOGO Meal Deal is Around for One Day Only
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
Tip-Encouraging Pizza Promotions
The Domino's You Tip, We Tip Promotion Rewards Gratuities
Hungover Diner Discounts
Burger King's Facial Recognition Gives Discounts to Hungover Customers
Chicken Restaurant Rewards Systems
KFC U.S. Introduces a New Loyalty Program for Frequent Shoppers
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Asian QSR Rewards Programs
Panda Express Launches a New Rewards Program with a Points System
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
QSR Game Shows
'Rule the Drive-Thru' Was Filmed in an Actual Drive-Thru Lane
Nostalgic QSR Coin Games
Taco Bell is Relaunching its 'Coin Drop' Game for Rewards Members to Play
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Complimentary Convenience Store Cookies
This Circle K National Cookie Day Promotion is Tasty
Complimentary Sandwich QSR Promotions
Arby's Free Sandwich Month is Taking Place in April
Free Appetizer Passes
Red Robin's Limited-Edition Gift Card Provides Access to Appetizers
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Celebratory Seasonal QSR Deals
Wendy's 12 Days of Holiday Deals Gets Customers Ready for Christmas
Enhanced Donut Shop Beverages
Randy's Donuts Debuts a New Beverage Menu to Pair with its Donuts
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Tasty Convenience Retailer Snacks
The Rutter's Lover's Inspired Food Menu is Available 24/7
Cooking Show Rewards Promotions
tcc Global Created a MasterChef-Themed Loyalty Rewards Promotions
Adorable Cartoon-Themed QSR Meals
McDonald's Hello Kitty Prosperity Meal Celebrates 50th Year
QSR Summer Promotions
Starbucks Canada Offers Mobile Ordering and Rewards at Canadian Airports
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Revamped QSR Coffee Lineups
Krispy Kreme is Introducing Richer Roasts and Better Beans for Coffee
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Consolidated Rewards Apps
This App Offers Benefits For Convenience Store & Coffee Purchases
Breakfast Rewards Apps
Effin Egg Launches the New Loyalty App for Consumers
Summertime QSR Delivery Promotions
Wendy's and DashPass by DoorDash are Offering Two New Deals
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Tiered Pizza Rewards Systems
Dominos Introduces an Update to its Pizza Rewards System
Uplifting Restaurant Campaigns
Pepsi® Dig In and Keith Lee Support Black-Owned Restaurants
Updated Restaurant App Rewards
California Pizza Kitchen Updated its Mobile App with Perks
Digital Holiday QSR Deals
Krystal Krystalmas Deals are Launching for the Holiday Season
Extra-Chocolaty QSR Donuts
The McDonald's Triple Chocolate Li’L Donut is Arriving in Canada
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Christmasy Convenience Retailer Promotions
The 7-Eleven Holiday Deals are Here for 2023
Video Game-Inspired QSR Promotions
Chipotle Customers Can Now Earn Tekken 8 Rewards with Purchase
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Convenience Store Coffee Promotions
The Circle K Free Coffee Week Promotion Takes Place This Month
App-Only Holiday QSR Deals
The Del Taco Del App Wrapped Deals are Available Until Christmas Eve
QSR Donut Collaborations
McDonald's Plans to Stock Krispy Kreme Donuts at Chains Across the Nation
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Mobile Convenience Apps
Kum & Go Unveils its New Mobile Shopping Platform and Rewards Program
Complimentary QSR Item Events
The Jack in the Box 24 Days of Jackmas Promotion Arrives in December
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
QSR Rewards Interfaces
California Pizza Kitchen Launches an Updated Mobile App and Perks
Complimentary Donut Cafe Promotions
This Dunkin' National Donut Day Promotion Offers a Free Treat
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Customizable Donut Menus
Desert Donuts' Build-Your-Own-Donut Menu Shares Fresh, Fun Treats
Coffee-Focused Rewards Programs
The Human Bean Launches a New Rewards App and System
Country-Wide QSR Rewards Campaigns
Subway The Great Canadian Challenge Offers Rewards Points
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App
Gas Retailer Rewards Programs
Gas N Wash Unveils its Updated Mobile App and Rewards Program