One way to capture consumer attention is through amplifying brand rivalries. Surely, the increase of conflict facilitates an attention-captivating stunt that amuses, delights and even motivates a laugh.
As companies are aware of the benefits of calling out their competitors, many brand rivalries are propelled to the forefront in the marketing world. Some of them enjoy a continuous run. An example of this would be McDonald's and Burger King who have been calling each other out through billboards, social media platforms, and even their own menus — a marketing stunt from Burger King resulted in the 'Not Big Macs' menu feature.
Another way to illuminate brand rivalries in a substantial way is by introducing value. Pizza Hut, for example, released an AR-powered app earlier this year which allowed consumers to scan deals from competitors and have Pizza Hut best them.
14 Bold Marketing Brand Rivalries
14
Swapped Logo Aesthetics
As a Bizarre Marketing Stunt, CDA Swaps the Logos of Big-Name Brands
13
Daring Brand Call-Out Ads
This Skechers Ad Takes a Risk as It Trolls the Nike NCAA Malfunction
12
Playful Brand Rivalries
The McDonald's vs Burger King Strategy is Quite Entertaining for Consumers
11
Humorous Streaming Service Billboards
Tubi's Cheeky Campaign Targets Paid Streaming Services
10
AR Ad-Destroying Apps
Burger King's 'Burn That Ad' Rewards Users for Destroying Competitors' Ads
9
Purposefully Misleading Burger Promotions
The Whopper Detour Sends Consumers to McDonald's
8
Rebellious Sport-Related Contests
Volvo's Super Bowl Contest Prompts One Not to Watch the Event
7
Mocking Burger Campaigns
Burger King Mocks McDonalds with The Not Big Macs Menu Feature
6
Humorous Playlist Marketing Stunts
Sonos' Welcome to the Party Playlist Was Directed at Its Rival
5
Fast Food Rivalry Mixtapes
Wendy's Released Songs About Competitors McDonald's and Burger King
4
Cheeky Call-Out Laptop Ads
Microsoft Commissions a Guy Named 'Mac Book' for Its New Commercial
3
Humorous Flame Grill Ads
Burger King's Flame Grilled Ads Make Fun of Former McDonald's Executives
2
Deal-Swapping AR Apps
Pizza Hut's Deal Jacker Scans & Replaces Deals by Competitors
1
Sporty Trash-Talking Sympathy Cards
You Can Now Send Powerade's Sympathy Cards to Your Friends
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Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Bold Cuisine-Flavored Chips
HAVOC Snacks Have Arrived in Three Flavors in Canada
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Spicy Consumer-Driven Snacks
These Extra Flamin’ Hot Snacks Come in Three Varieties
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Value-Focused Pizza Menus
The Pizza Hut $7 Deal Lover’s Menu Has a Total of 17 Options
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Collaboration Pizza-Flavored Chips
These Walkers Max Pizza Hut Flavors are Permanent Products
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Value-Minded Convenience Store Promotions
The Lawson Morisugi Challenge Has Extra-Large Products
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Coffee Disloyalty Programs
Peet's Coffee Accepts Points from Rival Brands on National Coffee Day
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Basketball-Celebrating Snack Crackers
Ritz Toasted Chips Have Debuted Two New Flavors
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
One-Ounce Snack Packs
Rivalz Created Single-Serving Packs for the Back-to-School Season
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Revived Low-Cost QSR Deals
This Arby's Promotion Offers Five Sandwiches for Just $5
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Low-Cost High-Value QSR Menus
The Taco Bell $3 Or Less Cravings Value Menu is Arriving Soon
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
Community Tournament Series
Rival and New Balance Launch a New Rocket League Tournament Series
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Restaurant-Style At-Home Tacos
Taco Bell Launches the New Craving Kits for At-Home Taco Night
Value Menu Masterclasses
Pizza Hut Uses TikTok's "Girl Math" to Highlight Its Deal Lover's Menu
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Competitor Tracking Insights
Campana Offers Insights into Your Rivals' Strategies
Cost-Conscious Supersized Pizzas
Pizza Pizza's Growflation Pizza Fights Shrinkflation
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Extra-Spicy Corn Chip Snacks
Fritos Flamin’ Hot Bar-B-Q Offers a Burst of Savory Heat
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Simplified Competitor Ad Analysis
re:klam Offers Insights Into Competitor Strategies
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Collaborative Hawaiian QSR Sandwiches
The Arby's King’s Hawaiian Sweet Heat Sandwiches are Tasty
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App