When it comes to beacon technology, there is no shortage of applications -- from blind-assisting airport navigation to car feedback apps and even beacon marketing. From Apple, iBeacon is a proximity tracking system that uses a beacon to monitor the location of consumers using a smartphone or similar device. In the realm of retail and particularly promotional advertising, there is a lot of room for this location-based advancement in technology.
Retail uses and beacon marketing are closely linked. Some forward thinking brands are already using this technology to their advantage. Philips is literally lighting the way with their illuminated retail apps. Meanwhile Trident is using Bluetooth Low Energy (BLE) beacons and RFID technology in their chewing gum advertisement. Or there is also Grolsch's movie-unlocking bottles, which allow you to pay for a movie with a beer.
36 Beacon Marketing Promotions
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Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New Level
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Targeted Gum Promotions
Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
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Child-Locating Sunscreen Ads
The Protection Ad by Nivea Uses iBeacons to Keep Track of Kids
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Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
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Ice Cream Social Apps
Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
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Illuminated Retail Apps
Philips Introduces New Connected Retail Lighting System
30
Custom Shopping Map Apps
ParknShop x Beacon Technology is a Useful Shopping App Concept
29
Data-Transmitting Mannequin Apps
VMBeacon Allows Users to Find More Information About Products
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Targeted Marketing Platforms
ST Beacon From SmarTone Helps Retailers Apply BLE Technology
27
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
26
Interactive Fashion Retail
Macy's Latest Announcement Expands of their iBeacon Retail Concept
25
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
24
Movie-Unlocking Beer Bottles
Grolsch's Movie Unlocker Bottles Let You Pay for a Movie with Beer
23
Touchless Donation Posters
Oxfam's Contactless Donation Stations Support NFC-Enabled Devices
22
Audible Advertising Apps
Lisnr Uses Beacons and Sound Advertising to Connect with Consumers
21
Beacon Food Marketing
American Craft Sausages Successfully Grew in Popularity with Message Tech
20
Business Location Service Apps
The Apple iBeacon Service Lets Businesses Send Targeted Promotions
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Consumer-Targeting Billboards
OfferMoments Creates Custom, Targeted Advertisements
18
Illuminated Personal Shoppers
This LED Retail Lighting System Leads Shoppers to Their Product
17
Location-Based Music Suggestions
Shazam Will Now Make Music Recommendations Based on Where You Are
16
Beacon Pie Promotions
Melbourne Cricket Ground is Running a Beacon Trial to Promote Pies
15
Alcoholic Beacon Apps
Remy Martin's Futur Heritage App Delivers Specifically Crafted Cocktails
14
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
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Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
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Incentivized Fetch Machines
GranataPet's Pet Snack Machine Rewards Pets After a Game of Ball
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Ad-Transmitting Beacons
The NFL's Beacon Network Sends Fans Personalized Ads
10
Beacon-Fitted Cricket Stadiums
London's Kia Oval Uses Beacon Technology to Engage With Fans
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Personalized Bank Beacons
St. George Bank Greets Customers Through Smartphones and Tablets
8
Tech Retail Beacons
Apple is Using Its Own iBeacons In Apple Stores
7
Beacon-Integrated Store Displays
Shelfbucks' Smart Display Enables Measurement of Promo Campaigns
6
Apparel Retail Beacons
American Eagles is Using 'Shopkick' Beacons In its Stores
5
Cab Credit Beacon Beams
This Taxi App Lets You Broadcast Your Referral Code to Those Around You
4
Collegiate Sports Beacon Programs
The Ole Miss Football Team is Using iBeacon Technology
3
Instructional Beacon Shopping Ads
This TagPoints Ad Shows Viewers How to Use Beacon Technology
2
Location-Based Ads
Microsoft Wraps Beacon-Enabled Advertising Around Its Retail Stores
1
Brooklyn Basketball Beacons
The Brooklyn Nets Are Using Beacon Technology to Improve Fan Access
Related Ideas
Branded Tech Ecosystem Trackers
The Conceptual Google 'G Spot' Tracker by Obi Fidler is Connected
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Interactive E-Waste Billboards
Currys' Cash for Trash Billboards Tackle E-Waste
Customizable Workplace Productivity Lights
The Busy Tag Lets Users Express Themselves
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Impairment-Aiding Navigation Apps
The Commute Booster App is Made to Help the Visually Impaired
Smartphone Seating Campaigns
This Samsung Galaxy Z Flip 4 Promotion Takes Over Bus Shelters
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Sleek Compact Tracker Devices
The Pebblebee Tag Finds Devices with the New Google Network
Anti-Distraction Communication Devices
The 'Beepberry' Only Works with the Beeper App
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
AI-Augmented Retail Checkouts
This Checkout Solution Helps Prevent Theft and Scanning Errors
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Hidden Tracker-Detecting Devices
The BlueSleuth-Lite Locates Trackers of Any Brand
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Tracking Device Safety Implementations
Google is Rolling Out Anti-Stalking Measures to Trackers
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Self-Service Commerce Kiosks
Cantaloupe Go Brings Buy-and-Go Expereinces to Customers
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
BOGO QSR Treat Promotions
This Dairy Queen Blizzard Promotion is an App Exclusive
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
AI Beauty Installations
Sephora Illumination Shows Off the Retailer's Shade Matching AI Tech
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Circular Concierge Kiosks
This Conceptual Screen Concierge by Ivan Zhurba Automates Check-ins
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Durable Low-Energy Item Trackers
The Samsung Galaxy SmartTag2 Boasts Ultra Wideband Technology
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Pet-Monitoring Activity Trackers
Zeynep Emiroğlu Designs the Pawmate Beacon Collar Concept
Co-Branded Inclusive Packaging Apps
Haleon and Microsoft Join Forces to Enhance Accessibility
AI-Driven Inventory Platforms
The RELEX Mobile Pro App Streamlines Stock Management
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
AI-Powered eCommerce Reviews
Amazon Customer Review Highlights Leverage AI Capabilities
Mobile Cannabis Marketplaces
Fire & Flower's Spark Marketplace App Simplifies Orders
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Cannabis Marketplace Apps
Jane Technologies Launches Its First iOS Shopping App
Automated Customer Engagement Services
'Braze AI' Uses AI for Reachouts Through Various Channels
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Convenience Store Signage
Kwik Stop is Rolling Out New Outdoor LED Displays
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Feature-Rich Airport Apps
The 'byAir' App Offers Indoor Maps, Transport Options and More
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Device-Locating Digital Ecosystems
Google is Officially Launching its 'Find My Device' Service
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
In-Store Bra-Fitting Technologies
Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
Cannabis Delivery Service Apps
Lantern Launches iOS App in Time for the Holidays
Vibrant Snowy Holiday Campaigns
Apple Presents the Share the Joy Campaign for the Holidays
Tracker-Friendly Bicycle Bells
The 'AirBell' Hides an Apple AirTag Inside
Digital CPG Catalogues
Haven's Kitchen Uses QR Codes to Advertise its Product Portfolio
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Chromatic E-Ink Marketing Posters
The Sharp ePosters Use E Ink Gallery Plus ACeP Technology
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Dual-Function Gas Lanterns
The 'Beacon Lantern' Works for Lighting and Cooking
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Checkout-Free Campus Retail Experiences
Grubhub Will Use Amazon Just Walk Out Technology on Campus
Milk Carton QR Brochures
Aldi Has Begun Promoting its New Digital Brochure on its Milk Cartons
AI-Powered Inventory Tech
Google Cloud is Introducing AI-Powered Inventory Tracking Technology
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Inclusive Smartphone Prototype Apps
Researchers Develop the OneButtonPIN on the Side of a Phone
Brand-Specific Trail-Finding Apps
Ford Unveils the Bronco Trail App for iOS and Android Devices
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
Inclusive Cereal Packaging
Kellogg's is Adopting NaviLens Technology to Support Blind Shoppers
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
AR-Based Map Features
Google Introduces the 'Search with Live View' Function for Google Maps
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Updated Map-Navigation Apps
The Waze App is Implementing a Slew of New Updated Features
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
4G IoT Bus Trackers
ATrack Technology Launches Two New Vehicle Fleet Management Products
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Smartphone Emergency Features
Apple Adds a New Emergency SOS Feature Through Satellite
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Custom-Made Loyalty Apps
The TXB Loyalty App Turns Points into Cash for Use on Anything in Store
Interactive Sandwich Billboards
Subway's 3D Billboard Lets Onlookers Build Their Own Sub On-Screen
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
No-Address Delivery Services
Domino's New Pinpoint Delivery Feature can Bring Pizza Anywhere
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Care Leaver Support Apps
Greater Manchester Introduces an App to Support Care Leavers
AI Travel Guide Apps
DocentPro Offers Insights and Stories of Nearby Attractions and Sites
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Comprehensive GPS Product Ranges
Lightning GPS is a Prominent Player in the GPS Tracking Industry
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Personalized Map Markers
MiniMap Radar Let's Users Mark Favorite Spots with Personalized Icons
Comprehensive Restaurant Overview Apps
Toast Debuts a Digital App to Manage Restaurant Operations
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
App-Assistive Concert Discoveries
Apple Added Concert Discovery Features to Its Music and Maps