The August 2020 sports trends cover a wide range of concepts that elevate the experience for athletes, sports fans, or those who enjoy physical activity. As the world slowly adjusts to the new normal navigating through the pandemic, there are brand new structures set in place.
A great example this month is by Liteboxer, which guides boxing workouts in the safety and comfort of one's own home. It lights up, as referenced in its namesake and guides trainers where to punch with an additional pad by the bottom for more bodywork. Another great sports trend this month is by the NBA league and the change in uniform as it resumes in Orlando, Florida. The jerseys will showcase social justice statements to bring awareness to the Black Lives Matter movement.
Top 45 Sports Trends in August
46
Water-Filled Workout Equipment
The 'HydroCore Bag' Works for Core and Strength Training
45
Avid Athlete Backpacks
The Flag Nor Fail (H2)Bro Backpack is Ready for the Gym
44
Affordable Activewear Collections
Target's All in Motion Line is Catered to Men, Women, & Children
43
Wheel-Free Trampoline Scooters
The InDo The Trick Scooter Enables All Kinds of Tricks
42
Versatile Stylish Cycling Kits
Machines for Freedom Feature Women's Cycling Kits for All Occasions
41
Twisting Ab Workout Devices
The 'TrosssMolly' Abdominal Workout Wheel Can be Brought Anywhere
40
Lush Vintage Suede Sneakers
Nike's Blazer Mid 77 Gets a Healing Jade Colorway Update
39
Exclusive All-White Sneakers
Roger Federer and On Release a 1,000 Pairs of the Roger
38
Exoskeleton Exercise Equipment
The 'ExoHinge' Resistance Trainer Weighs in at Just 2.5 Pounds
37
Customizable Aerobic Workout Platforms
The Escape Fitness STEP System is Ideal for Anyone to Use
36
Microcomputer-Equipped High-Tech Running Shoes
ASICS is Releasing Its Orphe Running Shoe
35
TCM-Inspired Activewear
This Ghost Flower Collection Was Inspired by Chinese Medicine Teachings
34
Luxury Streetwear Surfboards
The Shawn Stussy x Dior Surfboard is Expertly Finished
33
Herbal Muscle Relief Salves
Urb Apothecary's Muscle Joint Salve is Infused with Healing Herbs
32
Home Boxing Trainers
The Liteboxer Uses Green Lights to Guide Users Through Virtual Workouts
31
Compact Survival Kit Lamps
The VSSL Camp Supplies Mini Features Practical Essentials
30
Street-Inspired Colorful Sneakers
size? Launches the Air Zoom Spiridon Cage 2 Inspired by Carnaby
29
Connected Aerobic Breathing Devices
The Airofit Breathing Trainer Tracks Athletic Performance
28
Olympic-Exclusive Sneakers
The Nike Air Presto AUS from 20 Years Ago is Enjoying a Public Release
27
Virtual Crowd Beer Promotions
Michelob Ultra Launched Virtual Crowd Promotion with the NBA
26
Fitness Brand Streaming Partnerships
The Peloton App is Now Available to Stream on Roku in Canada
25
Customizable Strength Training Sets
The BowFlex SelectTech ST2080 Offers Up to 80 Pounds of Weight
24
Nostalgic Baseball-Themed Ketchup Ads
HEINZ Helps Bring the Ballpark Home to Fans with Its New Kit
23
Streetball-Honoring Sporty Capsules
Jordan Brand Introduces the Quai 54 Collection for 2020
22
Digital Fan Experiences
The NBA Will Rely on Microsoft Teams to Create Virtual Crowds at Games
21
Child-Friendly Swimming Boards
The Havospark Sharki Motorized Swimming Kickboard is Easy to Use
20
Sleek Tonal Skate Sneakers
Nyjah Huston and Nike SB Launch the New Nyjah Free 2s
19
Reward-Based Walking Apps
The StepSetGo App Gives You Access to Special Products and Discounts
18
Spring-Ready Running Gear
Nike Running Releases the Run Division Capsule for the SS20 Season
17
Virtual Olympian Events
Airbnb, IOC & IPC are Hosting a Virtual Olympics-Inspired Event
16
Motivating Exercise App Features
Peloton Quests Includes a New Gamified Feature for the Mobile App
15
Raw Silk Travel Towels
The SHIN JARDBO is Highly Functional, Biodegradable and Hypoallergenic
14
Women's Basketball League Bubbles
WNBA Resumes Its Season at the IMG Academy
13
Cream Tonal Performance Shoes
HOKA ONE ONE's New Bondi L Sneaker Comes in an Earthy Tonal Palette
12
Collective Insurance Providers
Laka Caters to Cyclists, Boasting Both Bicycle & Recovery Insurance
11
Digitally Rendered Crowd Partnerships
Fox Sports Will Broadcast MLB Games with Digital Crowds
10
Isolated Soccer League Games
The MLS Bubble Hosts Teams and Takes Place in Orlando, Florida
9
Women-Empowering Sports Ads
ASICS' Her Heritage Collection is Inspired by Generations of Women
8
Virtual Cycling Tours
Professional Cyclists Will Be Competing in a Virtual Tour De France
7
Zombie-Inspired Fitness Games
FIX Health’s The Outbreak App is Geared Toward Employee Health
6
Patriotic City-Honoring Apparel
Peloton Launches a Patriotic Canada Day Collection of Apparel
5
Gamified Exercising Video Series
Sciplay & Craig Ramsay Launch the Fitness & Slots Youtube Channel
4
Sports Livestream Partnerships
BT Sport and Sportradar Partnered to Stream a Play-Off Match
3
Diversity-Focused Sports Leagues
NBA Players Will Be Allowed to Wear Social Justice Statements
2
Exercise-Based Video Games
The Ring Fit Adventure by Nintendo Delivers an Entertaining Workout
1
Isolated Hockey League Games
The NHL Bubble Ensures that the Primary Focus is Healthy and Safety
Related Ideas
Tennis-Themed Activations
The LALO Clubhouse Serves Up Tennis and Tequila at Thompson Central Park
Athlete-Led Brand Co-Creation
LI-NING and Stephen Curry Partner on Product Development
Athletic Recovery Wearables
Oura Ring 5 Athletes Kane and Rice Have Became Brand Ambassadors
Sporty Retail Style Capsules
Kith x New York Yankees Collab Launches with Jason Alexander
Pop Style Sportswear
BLACKPINK × FC Tokyo Sportswear Merges K-Pop Fashion with Football Culture
Athlete Ambassador Promotions
Total Wireless Named Justin Gaethje as Its UFC Brand Ambassador
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
AI-Driven Sports Training Systems
LUMISTAR Presented TERO for Tennis & CARRY for Basketball at CES
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Martial Arts Menswear
LỰU ĐẠN and Bruce Lee Unite for the Brand's Tenth Capsule, All Bets are Off
Sport Performance Biometric Tools
KINEXON Sports Provides a Player Tracking Solution for the NBA
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
Professional Grade Pickleball Courts
CityPickle Opens Flagship Location in Times Square
Event-Ready Travel Kits
UGREEN Bundles Tracking and Charging Tools for Sports Fans
Golf Tournament Sponsorships
T-Mobile Powered the 2026 PGA Championship With Its 5G & AI Tools
Sport-Friendly Smart Sunglasses
The Reebok Octane Smart Sunglasses are Powered by Lucyd
Sport Insurance Sponsors
Supersure Has Became the Official Insurance Sponsor of the TKO Group
Smart Sports Lighting Features
Philips Hue Sports Live Syncs Smart Lights with the Match Action
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Streetwear Sports Capsule
The Brigade x New York Giants Line Merges Heritage & Football Culture
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Spring-Time Baseball-Inspired Hats
New Era Cap Has Unveiled Its MLB Spring 2026 Lineup
Mindful Performance Pop-Ups
lululemon Studio Yet. Brings Intention to Strength and Movement
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Sports-Based Philanthropic Activations
Cigna Healthcare Hosted the 2026 Safe Zone Activity Day
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Style-Minded Workout Equipment
The Nike Strength VOLT Collection Support Training Performance
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Football Culture Fashion
PUMA x Ahluwalia Collection Draws from African Football Communities
PE Kit Concepts
ASICS' Undropped Kit Was Developed to Keep Girls in Sports
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Sports-Focused Smart Classes
Innovative Eyewear Debuts the Reebok Powered by Lucyd Smart Eyewear
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Beauty Brand Jersey Partnerships
IPSY Became the Official Jersey Partner of the Las Vegas Aces
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Boxing Studio Expansions
Rockbox Fitness Franchise is Opening Three New Studios
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
AI Sports Platforms
Machina Sports Turns Real-Time Sports Data Into Engaging Fan Experiences
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
Boxing Sportswear Capsule
Aries x Champion Delivers a Graphic-Led Boxing-Inspired Apparel Range
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Vintage-Style Athleisure Collections
Steinmann Brothers Launch NBA and Man City Lines
High-Profile Temporary Training Facilities
BLK BOX is Outfitting the Scottish Open & the Ryder Cup
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Hybrid Boxing-Inspired Training Models
UBX Rolls Out a New Hybrid Model Called The Next Evolution
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Sportwear Core Lines
The No Fear Sport Basics Line Introduces Everyday Athletic Essentials
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
MMA-Inspired Gym Expansions
UFC Gym Launches in Spain with Seven New Locations
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Locker Room Fashion Events
Pacsun Hosted an Event in the Los Angeles Rams Locker Room
Interactive Fitness Competition Activations
HYROX Partners with the Legendz Social Sportsbook
High-Profile Boxing Facilities
Art of Boxing USA Facility Opens in North Charleston
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Sports AI Data Platforms
Genius Sports Deployed Its GeniusIQ AI Platform Across Liga MX
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Curated Pet Subscriptions
Genius Dog's Limited Monthly Boxes Create Moments Between People & Pets
Fitness Social Clubs
PAKT is Toronto's First Cohort-Led Group Fitness Program
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Empowering Fitness Journey Campaigns
BODYBAR Pilates Launches the 'Reform the Rules' Campaign
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
Multi-Site Sports Club Platforms
Baseline Launched an Agentic AI Operating System for Sports Clubs
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Athlete Food Sponsorships
Think Turkey Tapped AJ Lawson for Its Basketball Season Campaign
Fitness Wellness Apps
AirJump Turns Social Media Breaks Into Quick Workouts And Movement
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Sizable Athletic Membership Parties
The Athletic Clubs Hosted a Party with 500+ Members
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Baseball Player-Focused Athletic Partnerships
BRUCE BOLT Joins Forces with Fernando Tatis Jr.
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Sports Prediction Exchanges
DraftKings Has Launched DKeX Inside Its Unified Sports App